Jon Barocas, founder and CEO of bieMEDIA, recently made waves on Mashable when he blogged about Why QR Codes Won’t Last. While I respect Mr. Barocas and …More...
If you haven’t seen a QR code by now, you are one of the few. They have exploded onto the marketing scene in the past couple of …More...
A quick glance at my iPad2 reveals some interesting things about its use. Among the installed apps I have are Keynote and Gmail… but I also have …More...
Mobile Marketer has put together a list to help the mobile advertiser, but it may not be the kind of list you are expecting. Instead of giving …More...
Domino’s Pizza is using Augmented Reality to promote its 555 deals in Britain, with over 6000 AR enabled posters going up across the UK.
Online sales were healthy this holiday season, and mobile played a big part. Sales were up 16.4% over the previous Christmas, and up 10% on Dec 26. …More...
Mobile Marketer highlights the good, the bad, and the unscannable of QR codes published in 2011. Among the common mistakes seen were:
Nielsen recently released its Quarterly State of the Media - Mobile Media Report for Q3 2011. And while we all expected 2011 to be a big year …More...
Don’t tell anyone at Apple that the economy is slumping. The iPad2 led the way in sales for Apple on Black Friday and helped set a sales …More...
No Change? No Problem. This year, the Salvation Army is going digital with Square, a hardware and software package that allows people to accept credit cards via …More...
Back in June, I blogged that Mobile Is Changing the Way We Watch TV. This week in its annual outlook report, Razorfish reports that 80% of mobile …More...
With iOS 5 released and the iPhone 4s flying off the shelves, brands that have iOS applications are starting to ask if they need to continue to …More...
