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April 19, 2010: Quick Case Study: McDonald’s Mobile Banner Ad

Expandable banner ads embedded in mobile applications are one of the newest and fastest growing marketing platforms. Here is an example of McDonald’s new banner ad campaign, which is one of the embedded ads in The Weather Channel iPhone application.

April 15, 2010: Will The Next Mobile Devices Be 3D?

On April 9th, Sharp Corp. unveiled a new 3D technology that doesn’t require the user to wear any special glasses, and produces an image that is as bright as a standard LCD screen. And guess where these new screens will be used first…

Within the next six months, Sharp will begin mass producing small displays designed for mobile devices. And they predict that it won’t be long before the technology becomes the standard on mobile displays.

April 09, 2010: SMS and the TCPA - Another Court Ruling

Yet another court ruling has affirmed that SMS messages fall under the protection of the Telephone Consumer Protection Act. The Unites States District Court for the Northern District of Illinois’ Eastern Division has found that a Twentieth Century Fox SMS campaign violated the Telephone Consumer Protection Act in 1995 when it sent unsolicited SMS messages to customers to promote the DVD release of its movie “Robots.”

April 08, 2010: Federal Court Ruling threatens Net Neutrality and Mobile Web

This week’s a federal appeals court ruled in favor of Comcast against the Federal Communications Commission. The decision, which says in part that the FCC has no authority to impose restrictions on Comcast and their ability to control their network, delivered a huge blow to proponents of Net Neutrality.

April 01, 2010: Mobile Coupons Showing Great ROI

What do you get when you combine the high response rate of mobile coupons with the minimal costs associated with distributing them? Well you get campaigns that generate ROI numbers so high they seem borderline ridiculous. For example, Scotty P’s Hamburgers in Frisco, TX used mobile coupons to bring customers in at lunchtime. The result was a 12 percent response rate, zero opt outs, and a staggering 1,650 percent return on investment. Take a look at these recent mobile coupon campaigns:

March 26, 2010: Is Augmented Reality The Next Big Mobile Tech?

Augmented reality, or the blending of real-time video with computer enhanced imagery, is causing some buzz in the marketing world.  And according to a panel at International CIA Wireless 2010, it will enable brands to change passive consumers into active performers.

March 18, 2010: FCC Releases National Broadband Plan

On Tuesday, the Federal Communications Commission officially released the United States’ first national broadband plan. While many of the recommendations in the plan focused on bringing traditional broadband service to every household in the US, guidelines for the future of mobile broadband were laid out as well.

March 15, 2010: Happy 25th Anniversary Dot Com!

Twenty-five years ago today, on March 15th, 1985, the first .com name ever - Symbolics.com - appeared on the internet. Though domain names started out as just an easier way for consumers to access web sites, it ushered in a golden commercial age of the internet.

March 10, 2010: Mobile Coupons Go Mainstream With Target

Starting today, Target will become the first nationwide retailer to utilize mobile coupons.  Consumers will be able to redeem the coupons when the bar code on the phone is scanned at checkout.

March 08, 2010: Legal Reference List for Mobile Marketing

We all know (or should know by now) that there are a LOT of legal considerations to keep in mind when adding mobile marketing to your multi-channel marketing strategy. At last week’s Mobile Marketing day, hosted by Mobile Marketer and the Direct Marketing Association, a panel of legal experts went over some of the legal Do’s and Dont’s of mobile marketing. Here is handy list of the major laws, regulations, and rules that apply to mobile marketing.

March 04, 2010: AT&T Yahoo-ing Android

AT&T’s first Android phone, the Backflip, hits stores March 7th.  But if you are planning on getting one, be prepared for a lot less Google than you anticipated.  It turns out that the Backflip ships with Yahoo! search installed, and no Google search engine in sight…

February 25, 2010: Another Court Decision Strengthens TCPA Against Mobile Spam

About four months ago, I blogged in detail about the Satterfield v. Simon & Schuster case that defined how the Telephone Consumer Protection Act (TCPA) can be applied to mobile marketing. A recent decision in another case, Abbas v. Selling Source, has further strengthened the FCC’s position on mobile spam.