Blog Posts by Renee Cook
February 28, 2013: Contextual Advertising Gone Wrong
Contextual advertising is a form of targeted advertising in which an advertisement appears alongside content on a web page that is relevant to the content of the ad. On a recent February morning, I was scanning through my Facebook newsfeed when a post by one of the local news outlets that I follow caught my attention.
January 31, 2013: Digital Round Up
Here are a few blog posts that caught my attention in recent days. If you missed them, they are worth a look.
December 26, 2012: The 20 Most Watched YouTube Ads of 2012
YouTube has compiled the video site’s 20 most watched ads of 2012. These 20 brand advertisers had at least as many organic views as paid views throughout the year.
October 08, 2012: Digital Ad Spend Continues to Increase
BI Intelligence, a research and analysis service focused on mobile computing and the Internet, recently published a slide deck on The State of the Internet. The deck is full of information on digital and mobile media in relation to traditional media ad spend.
July 31, 2012: New Mobile Video Ad Format Allows for Additional Interaction
With the number of worldwide video views expected to reach 280 billion this year, video ad network YuMe has launched The YuMe Mobile Flip; a new mobile video ad format that allows for additional interaction in mobile video ads.
March 31, 2012: Digital Outlook
The comScore 2012 U.S. Digital Future in Focus report examines key insights from 2011 in digital advertising, social media, online video, mobile, search and e-commerce and what the trends mean to the current United States marketplace. Some key insights from the report include:
January 10, 2012: Apple to Apples
An infographic comparing a tech company to fruit. An entertaining way to learn a little bit more about both.
January 03, 2012: $3.5 Million for 30-seconds
Super Bowl XLVI takes place Sunday, February 5th in Indianapolis. Average cost of a 30-second spot in this year’s game is $3.5 million up from the $3 million charged by Fox for Super Bowl XLV. Since 2002, the cost of a 30-second spot in the Super Bowl has increased 57-percent.