Authors

April 30, 2012: Top 5 Online Video Rankings for March

comScore, a global leader in measuring the digital world, recently released the March 2012 online video metrics for the U.S. Here are the top five findings from comScore Video Metrix.

March 31, 2012: Digital Outlook

The comScore 2012 U.S. Digital Future in Focus report examines key insights from 2011 in digital advertising, social media, online video, mobile, search and e-commerce and what the trends mean to the current United States marketplace. Some key insights from the report include:

February 29, 2012: Facebook Announces Changes to Premium Ads

Facebook held its first Facebook Marketing Conference today. Along with the announcement of Timeline for Pages, they also introduced Reach Generator and changes to Premium Ads.

January 10, 2012: Apple to Apples

An infographic comparing a tech company to fruit. An entertaining way to learn a little bit more about both.

January 03, 2012: $3.5 Million for 30-seconds

Super Bowl XLVI takes place Sunday, February 5th in Indianapolis. Average cost of a 30-second spot in this year’s game is $3.5 million up from the $3 million charged by Fox for Super Bowl XLV. Since 2002, the cost of a 30-second spot in the Super Bowl has increased 57-percent.

December 31, 2011: Advertising Timeline: How we got to 2012

A look back at the history of advertising and how it has evolved over the years.

November 30, 2011: Online Video – It’s Where the Viewers Are

eMarketer estimates that US online video ad spending will reach $7.11 billion by the end of 2015, making it the fastest-rising category of online spending.

October 31, 2011: From “Must See TV” to “Must Tweet TV”

The NBC television network introduced us to the slogan “Must See TV” in the 1990’s. The slogan was used to brand its prime time block of sitcoms then, and is most often applied to its Thursday night lineup.
Now, TV viewers are leveraging social media as a platform to talk about their “must see” program with other viewers and to engage with program content.

September 30, 2011: Celebrate Earth Day: A Blog Update

Back in April, I blogged about TerraCylce and Old Navy teaming up to collect used flip flops to recycle into public playgrounds. Well, the campaign was a huge success and they collected almost twenty thousand flip flops for these playgrounds.

August 01, 2011: Billboard Monitors the World’s Mood

Kraft’s Jell-O Pudding and ad agency Crispin Porter + Bogusky have installed a billboard at the corner of West Broadway and Grand in New York that uses Twitter to monitor and display the world’s mood in real-time.

June 30, 2011: Coming This Fall…

There will be plenty of new programming to watch this fall. The broadcast networks announced their new fall lineups during the upfront back in May and between NBC, CBS, ABC and FOX there are twenty-three new series on tap.

June 29, 2011: Out With the Old, In With the New

And no, I am not talking about traditional vs social media. I’m talking about the new ad standards for display advertising from the Internet Advertising Bureau (IAB).