Blog Posts by Renee Cook

January 31, 2014: Super Social Sunday

The Super Bowl is fast approaching and whether you tune in for the game itself or just for the commercials, people everywhere will be taking to social media to share their thoughts and opinions.

February 28, 2013: Contextual Advertising Gone Wrong

Contextual advertising is a form of targeted advertising in which an advertisement appears alongside content on a web page that is relevant to the content of the ad.  On a recent February morning, I was scanning through my Facebook newsfeed when a post by one of the local news outlets that I follow caught my attention. 

January 31, 2013: Digital Round Up

Here are a few blog posts that caught my attention in recent days. If you missed them, they are worth a look.

December 26, 2012: The 20 Most Watched YouTube Ads of 2012

YouTube has compiled the video site’s 20 most watched ads of 2012. These 20 brand advertisers had at least as many organic views as paid views throughout the year.

November 29, 2012: The Multi-Screen Experience

According to Nielsen’s latest cross-platform report, 85% of tablet/smartphone owners use their device while watching TV at least once a month. On a daily basis, 41% of tablet owners and 39% of smartphone owners use their device while watching TV.

October 08, 2012: Digital Ad Spend Continues to Increase

BI Intelligence, a research and analysis service focused on mobile computing and the Internet, recently published a slide deck on The State of the Internet. The deck is full of information on digital and mobile media in relation to traditional media ad spend.

July 31, 2012: New Mobile Video Ad Format Allows for Additional Interaction

With the number of worldwide video views expected to reach 280 billion this year, video ad network YuMe has launched The YuMe Mobile Flip; a new mobile video ad format that allows for additional interaction in mobile video ads.

May 31, 2012: Hungry for Video

The amount of time spent watching online video grew roughly 46% in April compared to the year prior, according to comScore’s April 2012 online video viewership figures.

April 30, 2012: Top 5 Online Video Rankings for March

comScore, a global leader in measuring the digital world, recently released the March 2012 online video metrics for the U.S. Here are the top five findings from comScore Video Metrix.

March 31, 2012: Digital Outlook

The comScore 2012 U.S. Digital Future in Focus report examines key insights from 2011 in digital advertising, social media, online video, mobile, search and e-commerce and what the trends mean to the current United States marketplace. Some key insights from the report include:

February 29, 2012: Facebook Announces Changes to Premium Ads

Facebook held its first Facebook Marketing Conference today. Along with the announcement of Timeline for Pages, they also introduced Reach Generator and changes to Premium Ads.

January 10, 2012: Apple to Apples

An infographic comparing a tech company to fruit. An entertaining way to learn a little bit more about both.