Authors
Blog Posts by Renee Cook
May 11, 2010: A radio ad that can dial a phone number.
Last month I blogged about Radio with Images; an integrated radio and mobile campaign done for IKEA. How about a radio campaign that integrates your landline phone?
April 30, 2010: Media by the numbers
The media world has become more fragmented than ever before, providing an array of choices for consumers and advertisers alike. A new national survey from Arbitron and Edison Research provides insight into the use of social networking, mobile phones, television, radio, Wi-Fi and Broadband.
April 26, 2010: Radio: A Visual Medium?
What happens when you integrate radio with mobile marketing? You get radio with images. IKEA experimented by integrating radio with mobile marketing to promote the opening of their latest store. Interesting concept, but would it really work or just cause confusion? How likely is it that you would hear both spots?
April 22, 2010: Come into the Kitchen: A Fun, Informative and Engaging Campaign.
Today marks the 40th anniversary of Earth Day and Earthbound Farm is encouraging consumers to protect natural resources today and all year long.
April 19, 2010: Integrate. Interact. Engage.
With the rapid growing popularity of social media, it becomes easy for some to forget about traditional media. Social media should not be thought of as a replacement for traditional media but rather as another tool in your marketing toolbox. Instead of replacing one with the other, integrate the new with the old.
