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January 20, 2009: CNN.com Live and Facebook form a relationship for Inauguration Day Coverage

The inauguration of Barack Obama on January 20th will see CNN.com Live and Facebook join together for online coverage of this historic media event. CNN.com will stream live footage from the ceremonies and viewers will be able to update their Facebook profiles while they watch. This will allow viewers to let their friends know what they think and how they feel at that moment. The much anticipated Oath of Office will take place during the workday, adding to the appeal of online viewing while many workers may be at their desks. 

December 18, 2008: Building Relationships

In a recent webinar, Jamie Turner, editor of The 60 Second Marketer, gave tips and suggestions on how to use LinkedIn, Facebook, YouTube and Twitter to grow your business. Several points were shared but one item to remember is that we are building relationships with these tools. Marketers can utilize these tools to move a stranger to a friend, a friend to a prospect, a prospect to a customer and a customer to a loyal advocate. We cannot expect to immediately jump to a loyal advocate. As marketers, we must make efforts to “date” our new friends and allow them to experience our company before they commit. 

November 26, 2008: Google Friend Connect looks to enhance social networking

The full release of Google Friend Connect appears to be coming soon with the implementation of their support site as reported recently by Google watcher Amit Agarwal. Google made an announcement last spring which opened the door for Websites who are not social networks, but are looking for social features.