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June 03, 2009: Putting the “app” in “vertisements”

App-vertisements are muscling into advertising budgets and marketing mixes all over. Rather than developing traditional marketing and advertising messages, brand managers are now connecting with audiences via more than 35,000 applications that have flooded the iTunes Apps Store for iPhone and iPod touch owners.

February 25, 2009: Consumer Innovation Sews-up Success at Threadless.com

Ever wonder if you could be a fashion designer, a producer, a marketer, a sales forecaster? At Threadless.com you can do all these through proving you’ve got the talent worthy of one of their T-shirts. Underneath this design savvy website, is a new type of business model sure to catch the eye of marketers.

February 18, 2009: Coca-Cola Looks to the Wind for “Green Points” with Consumers

The Coca-Cola Company has been advertising in Times Square since 1932. To kick off its 2009 campaign, “Refresh. Recycle. Repeat.” in this historic location, Coca-Cola opted to change the source of the electricity powering its digital billboard to wind power. 

February 06, 2009: Gadget design moves out of the box

Move over square-box thinking. Curves are in. You heard right! According to Fast Company’s Kit Eaton, we could soon expect our gadgets – cell phones, mp3 players, and laptops to arrive in much curvier packages. 

January 06, 2009: Would you Care2 join in?

Looking for a social network group to belong to, but having no luck? Try out Care2, a site that allows you to find groups specific to you and your interests.  You will also find that the site functions with a distinctive connection between online relationships and utilizing them as a means to make a difference in our world.

December 12, 2008: Move over Google Text: Here comes ChaCha mobile search

Do you ChaCha? Now, I’m not referring to a dance move, but instead the fastest growing text-based mobile search service. ChaCha is currently surpassing both Google and Yahoo in text-based search growth rates (according to the latest data from Nielsen Mobile). 

November 10, 2008: CampusMint Redefines Mobile Marketing to College Students

Students at major colleges and universities across the country can now add one more application to their mobile phones, and it’s called CampusMint. The application claims to be the first mobile promotions application geared directly at linking merchants to college students. With access to electronic discounts, promotions, movie times and entertainment news, CampusMint provides an eco-friendly way for students to receive and redeem promotions for a variety of products and services from local restaurants, theaters, clothing stores, and more. 

October 31, 2008: Freecycle: a social network changing the face of recycling

Can social networks be utilized to help tackle environmental problems across the world? Freecycle appears to be doing just that. In the midst of a global economic crisis, when people are looking for ways to be more frugal, Freecycle is using the web to help millions of people go green and save money too.

September 22, 2008: Popcuts pays you for choosing music

How would you like to buy music online and make money for doing so? Popcuts, an innovative new online music store, offers such a deal. Recently launched, the Popcuts music site allows customers to pay 99 cents for DRM-free (digital rights management) music.  Once customers purchase songs, they subsequently get paid every time someone else buys the same song. Right now the company pays customers in store credit, but hopes in the near future to actually pay cash.

September 05, 2008: eBay’s going internationally green- isn’t it a nice shade?

eBay launched a new site this week called WorldofGood.com. The site features products made of recycled, natural, organic, and environmentally-friendly materials from around the world. The goal of the site is to let consumers make purchases that have positive social and environmental impacts globally.

August 19, 2008: iPod-enabled wardrobe is on this year’s back-to-school list

It’s back to school time, and frazzled parents are busy with their shopping checklists: New backpack with a zillion pockets— check; new trendy shoes – check;  fancy scientific calculator— check; and the must-have for 2008: iPod enabled jacket with five-function keypad controller discretely attached to your MP3 player—check!

August 11, 2008: E-Textbooks Coming To A College Laptop Near You

The class of 2012 appears to be the largest class of students to hit the college scene. This fall, they will be making their presence known nationwide at 13.6 million students strong. Estimates show that these four-year college students will spend around $4,000 on books throughout their college career. But now, a new eBook service from CafeScribe claims to be a new, easier, greener and less expensive service with which to buy textbooks.