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August 05, 2008: Six Reasons Why Mobile Marketing Works

The consumer-worshiped mobile phone has emerged as a viable marketing channel that has marketing executives salivating. It already is creating new and effective ways to reach and connect with consumers at anytime from anywhere.  Here are six reasons why mobile phone marketing is fast becoming a powerful marketing tactic.

July 22, 2008: Will You Market for Free Gas?

How far would you go to get free gas?  Would you be willing to wrap your car with someone else’s marketing message in exchange for free gas? Such claims may sound too good to be true, but Websites such as gettingfreegas.com, paidride.com, and eyeearn.com are paying you for advertising on your car, and even on yourself.

July 16, 2008: Going for the interactive gold at the 2008 Summer Olympics

The 2008 Beijing Olympic Games will not just be about sports, they will be about sponsors trying to create a super-brand using online marketing. These Olympic Games are expected to be unlike any other, and it still remains to be seen whether the standout will be for “Brand China” or for the sponsors’ brand campaigns.

July 14, 2008: Companies Going Green are Seeing More Green

“Going green” seems to be one of the biggest trends in consumer marketing right now, and some retailers are going beyond just making their business practices more environmentally friendly. In fact, more than 300 retailers – including Kraft, Bed Bath and Beyond, CVS, Starbucks and even Petco—have joined RecycleBank to market to environmentally conscious consumers.

July 02, 2008: Rhapsody vs. iTunes: Who will be left standing?

Online music service Rhapsody this week threw a couple of punches at Apple’s iTunes by announcing a host of new features and offerings that will certainly heat up the online music download arena.

July 02, 2008: Generation “Why-Not” – Do you really understand a currently empowered cardholder?

Have you noticed how many “Baby-Boomers” are beginning to retire?  Well, not so slowly but surely they are. Coming into the work force, right on their heels, are members of Gen Y who are expecting to step into those very jobs the Boomers are leaving behind.  If you tell them they can’t have those big jobs right away, they’ll most likely ask, “Why-Not?” (therefore, Generation Why-Not).  If you tell them they have to work their way up the corporate ladder, you’ll probably hear them ask, “Why Should I?”