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March 31, 2011: Demographics Are Out; Psychographics Are In

Email marketing may be heading in a new direction, along with many other advertising media.

September 30, 2010: One-to-One Marketing Thrives Online

Many of us love to go into our favorite little shop where we know the owners and the inventory. Whether it’s a boutique with just the right accessories or the small coffee shop with the best latte, it’s always nice to enter a business where people know us and know what we like.

August 31, 2010: Is That a Promotional Email or a Newsletter?

This might be a “square vs rectangle” question, but what is the difference between a promotional email and a newsletter?

July 28, 2010: Who is Responsible for Bad Data?

In a recent project, I was tasked with cataloging data we currently had for an email marketing list. I found duplicates, incorrect addresses and information that was inaccurate or not applicable. What I didn’t expect to find was how many members had bad data in their account.

June 30, 2010: Email and Social Media Collaborating?

The future of email marketing seems to be a hot topic. Some believe email will be phasing out as social media takes over communication. However, I tend to agree with Sam Diaz in his blog, “Forrester: Email may be here to stay but it definitely needs an overhaul.”

May 14, 2010: Email and Twitter to Merge

In an attempt to combine multiple social media fronts, email marketing behemoth Exact Target purchased CoTweet, a company created to help businesses establish a presence on Twitter.

April 29, 2010: Efficiency Takes Time

Recently, Sundog began switching our email marketing system. We are gradually moving our clients’ lists and templates into this new structure.

April 28, 2010: Is a Forward to a Friend Considered Spam?

In an effort to expand their customer lists, many businesses are including a suggestion to forward marketing emails to others using a “Forward to a Friend” option within their emails. This is an excellent way to share information with others who may be interested in receiving promotions or newsletters, and, after all, word-of-mouth or power of suggestion is a great way to reach potential customers. The question is: are these considered spam?

March 15, 2010: Future of Spam

Recently I was looking for information about the predicted future of email spam, and I had a hard time finding any articles that gave any concrete information on how spam emails may infiltrate our lives in the future. Maybe that’s because it may not be strictly email spam that we’ll be dodging.

February 04, 2010: Keep it Simple, or Not.

I’ve expressed several times in the past how having concise content and the “minimalist look” is the best way to lay out emails. I may be wrong.

December 16, 2009: A Deeper Look into Email Campaign Trends

You’ve just sent out a marketing email and your clients can’t wait to analyze the data. So many firms put so much stock into the day of the week or time of day to send an email. That isn’t the only reason an email can do well or do poorly.

November 24, 2009: The Challenges Never End

I’ve mentioned in previous blogs that as a web developer, sometimes I begrudge email clients’ shortcomings. A variety of email clients render the same HTML code differently. This is something we must test for and take into account, making our code simpler; which isn’t a bad thing, but if not addressed, may limit our ability to market to all customers equally.