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October 29, 2009: What Do You Consider Spam?

In a past blog, I mentioned a few statistics showing that the average user does not think of spam the same way the CAN-SPAM law does. This suggestion is emphasized in an article from MarketingProfs.

October 28, 2009: Meet Litmus, My New Best Friend

A few weeks ago, I was introduced to an email-testing application called Litmus.  This one application has saved me countless hours of email compatibility testing.

August 31, 2009: Spam is Bad for the Environment!

According to a study done by McAfee, Inc. called “Carbon Footprint of Spam,” McAfee concluded that “spam e-mail is not only a nuisance, but is damaging to the environment and substantially contributes to green house gas (GHG) emissions.”

July 31, 2009: Those Poor Outlook Users

As some of you know, Microsoft recently announced that Microsoft Outlook 2010 will again be rendering HTML emails using Word. In my opinion it really is a shame.

June 22, 2009: Keep Your Emails Out of the Spam Folder

Recently, I found a whitepaper from Infusionsoft, which had a few ideas and facts about how to keep your marketing emails out of customers’ SPAM folders. Here are a couple of highlights:

May 13, 2009: Email Marketing Campaigns: HTML vs. Text

In the past year or so, we’ve been working on sending out mass email campaigns for our clients. It’s a great, cost-effective way for the client to easily touch thousands of potential customers. And yet, even in such a seemingly straight-forward campaign to have direct contact with a customer, there are very real business questions that arise.