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April 26, 2012: Stop the Texts. Stop the Wrecks.

“Stop the Texts. Stop the Wrecks” is a campaign to educate drivers about the dangers of texting while driving. It utilizes a website, three powerful videos, outdoor and social media to reach drivers.

March 28, 2012: If Video Killed the Radio Star, What Did the Smartphone Kill?

The Smartphone is rendering many of the products we use obsolete, replacing them with a simple app that is usually free.

February 29, 2012: Finalists for the OBIE Awards Announced

The OBIE Awards is the ad industry’s oldest creative design award. It recognizes designs produced for outdoor advertising campaigns and is awarded by the Outdoor Advertising Association of America (OAAA). Check out some of the finalists.

January 31, 2012: Is Distractive Technology Effective?

Are the latest digital signage products useful tools for an in-store marketing campaign, or just another distraction from real customer service that people are looking for?

December 31, 2011: Recycle Your Used Electronic Device for Money with ecoATM

ecoATM, a San Diego, CA, based company is marketing a recycling kiosk for used consumer electronics and mobile phones.

November 30, 2011: 3D Digital Signage Without the Glasses

What is the current state of 3D technology as it relates to digital out-of-home media? Can the technology be used without the need for cumbersome 3D glasses?

October 31, 2011: New Kiosks in the Battle Against DUIs and STDs

New kiosks allow consumers to test their Blood Alcohol Concentration (BAC) at participating bars and, in L.A. County, get a free home-testing kit for STDs.

September 29, 2011: Ovation Captures a Live Show for Your Digital Device

Ovation is a live digital music distribution kiosk available at concert venues. The Ovation kiosk allows you to purchase the live concert you just experienced and download it directly to your digital device or have it emailed to you.

August 31, 2011: Facial Recognition Marketing

More and more companies are utilizing facial recognition technology to personalize their marketing message to consumers.

July 29, 2011: FBI Uses Digital Signage to Combat Health Care Fraud

The FBI has used outdoor signage for years to apprehend their most wanted, but now they’re targeting health care fraud in New Jersey with outdoor eBoards and posters in kiosks in 13 malls throughout the state.

June 30, 2011: Is Your Digital Billboard Design a Traffic Hazard?

Is the design of your digital billboard so distracting it poses a threat to public safety? And are digital billboards a distraction equivalent to cell phone texting and should be banned immediately?

May 31, 2011: Personalize Your Marketing Message with VDP and PURL

Personalize your direct mail with variable data printing (vdp) and a personalized URL (purl) to stand-out from junk mail clutter and gather valuable information about your prospects at the same time.