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April 28, 2011: Interactive Motion Graphics for Your Next Trade Show

Interactive motion graphics can add amazing effects to your next trade show booth.

March 31, 2011: The Small Details Can Really Add Up

Your trade show booth, space rental, brochures, and pre-show mailing are just a portion of the cost of exhibiting at a trade show. The small details, often overlooked, can take up a large portion of your budget and should be considered when planning for your next event.

February 28, 2011: What’s Working in Trade Show Exhibiting

Skyline Displays and Tradeshow Week recently surveyed 173 exhibitors to find out how they have adjusted their trade show marketing strategy to get the best results during difficult economic times.

January 31, 2011: Generate Trade Show Traffic with Suspended Display Graphics

Suspended graphics above your booth are a great way to draw attention to your trade show display. Add motion and lights and really standout from the crowd.

December 30, 2010: Tablet-style Devices for Trade Shows

The small size and touchscreen technology of iPad-style tablets offer trade show staff the ability to engage customers untethered from static video screens or computers in the booth.

November 30, 2010: Smart Phone Apps for Trade Show Marketers

With the continued explosion of mobile technology, there are a number of great smart phone applications for the savvy trade show marketer.

October 28, 2010: Trade Booth Design: It’s a Billboard, Not a Brochure.

When you have just a few seconds to stop trade show attendees and attract them to your booth, the design needs to function more like a billboard than a brochure. Too much information on your booth will obscure your marketing message and look cluttered, not encouraging prospects to stop. Save the brochure-type details for when they enter the booth and show interest in your company.

September 29, 2010: Generating the Right Traffic to Your Booth

With the prevalence of social media, there is a multitude of ways to inform your current customers and future prospects of your upcoming trade show event. The most important point to remember is to have a targeted list first and then decide which channel will most efficiently reach your audience. The result will be more qualified prospects at your show with higher return on investment for your company.

August 26, 2010: Beyond the Business Card: Lead Follow-up

The sooner you follow-up a trade show lead, the better. The longer you wait, the colder the lead gets and the greater the chance that you’ll be forgotten or beaten by your competition. Waiting to follow-up when you return to the office may even be too late in this instant gratification world. Following are three types of lead follow-up that will help your company stay fresh in the minds of potential customers.

July 28, 2010: Hot or Not? Keys to Gathering Qualified Leads at Trade Shows

Sorting through a ton of sales leads after a trade show can be an daunting task. But with proper pre-show planning, you can easily determine if the leads are sales-ready (hot) or require more nurturing (not).

June 30, 2010: The Virtual Trade Show Option

Virtual trade shows are a lower-cost alternative to traditional trade shows and offer the ability to track customer interest. But what are the disadvantages and points to be aware of before utilizing this new marketing tool?

May 24, 2010: SWAG: How to separate potential customers from trade show scavengers.

Give serious consideration to giveaways before your next big trade show opportunity. Consider the cost and how the product will represent your company. Will it be memorable and a reminder for future business, or simply discarded?