Typos, misspellings, missing or incorrect links, poor punctuation, unintended verbiage interpretations, and missing alt text are all ways emails can go awry. Here are some examples that have landed in my inbox.
Growing up on a dairy farm, she started milking cows at the age of 5. Now, this lovely lady is taking it to the big city to do some even bigger things for the Sundog brand. Meet the latest (and maybe even the sweetest) member of the Marketing Strategy Team: Jen Thompson.
When you think of a nerd, you might think of someone who wins spelling bees or math tournaments, or goes to comic book conventions. The truth is, we’re all nerds, and when you can tap into someone’s inner nerd your marketing can succeed.
Achieving consistent white space across some thirty-odd email clients, screen sizes, and versions can be tricky. In fact, let’s face it: it’s impossible. We’re up against monumental odds: inconsistent standards (or rather, lack thereof) across email clients, old versions, different browser renderings of web mail, multitudes of screen sizes, and then all of that compounded by mobile.
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