Marketing doesn’t have to be unpredictable. It’s no secret customers base their buying decisions on their experiences. And since online experiences are a huge part of that equation, it’s more important than ever to invest in analytics – and measure the real impact on your bottom line.
Proper security setup and configuration is extremely important. If you pick the wrong tools, wrong configuration or wrong integration, you could be setting yourself up for failure.
One of my favorite sayings as a football coach is, “The game is talking to you. Are you listening?” With football, the way the opponent lines up will give you specific cues about what they intend to do. Your platform is talking to you in the same way. It’s calling out for integrations over here, simplifications over there or consolidations in the server room (if you still have one).
When listening to your platform, there are consistent areas to examine to define your key priorities and direction, as well as ensure you have a strong platform that’s manageable and scalable.
Branding isn’t only about logo specifications, fonts and color pallets. Are those elements important for consistency? Absolutely. But what’s more important? Creating a seamless, personalized experience for your customers across multiple touchpoints and channels.
Apps, apps, apps! Everybody wants an app. What if I were to say, “You don’t need an app!”? Would you think I was crazy? The reason is simple. What you really need is a mobile strategy. This strategy may very well involve your own branded app, but it may not.
Previous Blog Entries
February 25, 2015 | Terry Luschen: Call the Infusionsoft API from Salesforce - Part II
In the last blog post I described the Infusionsoft API and how to get an access token. In this blog post I will show one example on …More...
February 25, 2015 | Terry Luschen: Call the Infusionsoft API from Salesforce
Do you need to call the Infusionsoft API from Salesforce? Here are some ideas to get you started.
February 25, 2015 | Terry Luschen: Getting an Attribute Value from XML - Salesforce
Getting a value from between XML tags can be done with some pretty simply string manipulation, but what about getting an attribute value?
February 25, 2015 | Terry Luschen: Upserts with Generic sObjects - Salesforce
Upserts do not work with generic sObjects, but you can basically do a couple more loops to have the same effect.
February 04, 2015 | Dani Krolak: SUNDOG SPOTLIGHT: AMY
The spotlights are making a comeback and it’s this Minneapolis gal’s birthday week! What better way to celebrate than throwing Amy Crews in the spotlight.