Recent Posts

Brands love to showcase their love from brand advocates and customers love to see their images valued by a company. However, when looking at what images to share and how to give credit, it’s important to keep in mind legal help to make sure the it’s ok for the brand to do so. A disclaimer on the Facebook page and website are one step in the right direction.
Below are a few disclaimers brands have put directly on their about section to set expectations and allows them to re-purpose content and stories shared with them.

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As a company starts its social media strategy, it’s important to keep in mind when a negative post lands on your page or someone writes something inappropriate. There are a few things you can do to control these types of situations. The first is to have guidelines and disclaimers on your social accounts and next you will want to have a response strategy in place to help guide your community manager on how to engage in these situations.

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The book, Blog Inc. delivers great blogging best practices as well as a series of interviews with top bloggers from around the world. While reading, I happen to stumble across an interview with the Kate Spade Social Media Manager, Cecilia Liu. She believes that it’s important to use all social media channels well to create the perfect storm. Let’s take a deeper dive into what we’ve learned from Kate Spade’s social media strategy.

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Let me take you back to a beautiful day in Fargo, North Dakota (yes, they do exist!). I just had an amazing cup of coffee on my patio, and I was heading across town to hear a local company give a presentation on “The Customer Journey.” Since the event was open to the public, I was excited to hear what some other locals had to say.

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Here are the top 5 reasons we can’t wait for Dreamforce 2014:

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Previous Blog Entries

September 16, 2014 | Heidi Haaven: THE EXTRA MILE Step Up Your Customer Journey: Part 1

In Part 1 of our new webinar series, we explored the what, why and how of the customer journey.

September 15, 2014 | Terry Luschen: Integrating Pardot and Salesforce - User Interface Layer

In a previous blog post I showed how to query a prospect from Pardot using the Pardot API.  In this blog post I will show you how …More...

September 14, 2014 | Terry Luschen: Integrating Pardot and Salesforce - Data Layer

Pardot is a Salesforce product that can be integrated in a variety of ways.  Read on to see how to call the Pardot API from Apex within …More...

September 10, 2014 | Jen Thompson: 10 Reasons to Watch: Customer Journey Live Webinar

Want to walk a mile in your customer’s shoes? Let us take you a whole lot further. You’re invited to join us for a new webinar series …More...

September 09, 2014 | Jen Thompson: Meet Our #DF14 Speakers

Going to Dreamforce 2014? Come meet a couple of Sundoggers who are packing their bags for San Francisco. This year, two of our high-tech experts have been …More...

September 05, 2014 | Jen Thompson: Countdown to #DF14: Walk a Block

Ready for Dreamforce? The #RoadtoDF14 is getting closer, and we’d love for you to “Walk a Block” with us.

September 02, 2014 | Lynlee Espeseth: The Importance Of Empathy In Your Healthcare Marketing Plan

It’s hard to find anyone whose life hasn’t been touched by serious illness in one way or another. We may watch as our grandparents suffer from memory …More...

August 29, 2014 | Craig Isakson: Excited to Speak at Dreamforce 2014

Every year there are a few Sundoggers that make their way to San Francisco to attend Salesforce’s annual conference, Dreamforce.  This year will mark my second year …More...