Recent Posts

Keep. Throw. Donate.

If you’ve ever moved, you’re likely familiar with these three words. Moving is a perfect time to clear out clutter and start fresh at your new place. Your favorite pair of hiking boots? Keep. A paper from your first college English course? Throw. That old smoothie machine? Donate.

Continue Reading

If you were given no more than a tenth of a second to make an impression on a customer or prospect, would you able to make a good impression?

According to Princeton psychologists, that’s how long it takes to form a first impression. And on top of that, researchers estimate consumers see over 300 ads per day and are becoming blind to banner ads. So how can a marketer break through? 

Continue Reading

A picture is worth a thousand words. In advertising, you have to catch your viewers’ attention in a split second. With more than 300 million photos uploaded to Facebook alone every day, the images in your marketing efforts need to stand out in a sea of visual clutter that your customers are drowning in every day.

Too often, selecting or producing photography that effectively communicates your messaging becomes an afterthought. The images in every campaign should be carefully chosen to:

  • Match the characteristics of your brand.
  • Speak to your target audience.
  • Show your product in an interesting way.
  • Convey an emotion that you want the audience to feel about your product or service.

 

Continue Reading

Bringing your customer journey to life isn’t easy. It’s a big job, and it requires a big picture strategy for everything from digital marketing to integration.

While the work itself is complex, we’re always looking for ways to make it simple for our clients. And after attending Salesforce Connections in New York City last week, we’re excited about new advancements in technology that will help enhance and streamline the customer journey on a global scale.

Wondering what’s in store? Here’s a quick recap of the conference, including the top tech, tips and takeaways.

Continue Reading

A follow-up to the Top 5 Tips for Improving Online Forms, I explore 5 more valuable lessons in online form usability.

Continue Reading

Previous Blog Entries

June 18, 2015 | Craig Isakson: 5 Lessons I’ve Learned From User Experience

I have been around technology for a long time – just about as long as I can remember. Back when I started computing, the concept of user …More...

June 17, 2015 | Craig Isakson: Context Matters: How to Engage Your Customers with Mobile

It’s safe to say that the customer is the lifeblood of any business. Without customers buying your products or using your services, your business would cease to …More...

June 15, 2015 | Eric Dukart: 4 Steps to Successful Digital Marketing Integration

It’s time to align your digital marketing channels and devices with your marketing automation platform. Wouldn’t it be great if there was an “out of the box” …More...

May 29, 2015 | jjacobson: Center Around Your Customer: Content Is Courtship

And there are plenty of fish in the sea. The good news? There are more prospects than ever (about 7 billion, give or take). The bad news? …More...

May 27, 2015 | Terry Luschen: How to Find the Right Partner for Data Integration

Choices can make us all feel like Goldilocks. One option is too big, another option is too small. Data integration can feel the same way. It’s hard …More...

May 25, 2015 | Tiffanie Honeyman: YOUR SECRET WEAPON IN THE CUSTOMER JOURNEY: DIGITAL MEDIA

Ah, the “Age of the Customer”… where contemporary marketing strategies begin and end with the buyer’s point of view. Today brands are judged with higher expectations than …More...

May 21, 2015 | jjacobson: Facebook Creeping for Business: Shortcuts for Competitive Analysis

Disclaimer: Thorough research into your competitors is important, even crucial to your success. Ultimately, you get what you pay for. Finding a partner with the tools and …More...

May 19, 2015 | Amy Crews: 3 Starter Tips: Designing Your First Apple Watch App

It’s no longer just a concept waiting to be prototyped. The new Apple Watch is here! The first Apple Watch sales sold more on day one through …More...