Building a content management solution goes beyond just picking a Content Management System (CMS). It starts with asking the right questions during discovery, selecting the right tool for the job, creating architecture, and setting the stage for development.
We’ve all encountered that moment. Someone misunderstood your email, your note, or maybe even your text message. It wasn’t because of the words you wrote. It was their interpretation of how you were saying it. While those situations can often be worked out and the tension can be eased, it may take time and careful explanation to resolve the misunderstanding.
Now take a moment to think about the voice of your brand. What is it saying?
When you think about content tagging, your first association might be the ubiquitous tag cloud:
Media has become fragmented and complex. But the good news? That actually can work in your favor.
Long gone are the days of pouring marketing dollars over masses of unsegmented audiences and budget waste. Because there’s a simple truth: marketers no longer drive the buying process. Consumers do. Say hello to marketing efficiency and giving consumers the reins. Your customers decide what they want to buy and detest irrelevant ads that get in the way.
So how do you effectively market online – at the right time and place?
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