Last week, at Social Media for Breakfast, Jennifer Kane, a marketing consultant and strategist, spoke on Social Media Etiquette in today’s business world. Jennifer shared some simple best practices. Overall, when engaging in social media for business, it’s important to be platform specific and appropriate. It’s important to understand the language and nature of the platform. Here are some best practices talked about at last week’s event:
One of the first things that must be done is a social media audit when starting to look at your social strategy. A social media audit is where we take a look at the current social channels and accounts associated with your brand and the plan behind each one. We also review how each channel is supported and who is engaging with each community. This gives us a larger vision to see how social media is managed internally and how it has grown over the past few years.
One important role of the community manager is to stay up to date on the social industry topics and trends. I often use the tool feedly.com to keep track of the latest posts from my favorite blogs. As I share these favorite blogs with you, keep in mind you should also follow content related to your industry in addition to social media trends. This will help you stay knowledgeable of current news and how they could potentially impact your brand.
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