April 18, 2014 | Alyssa Greve: The Importance of a Social Media Audit

Managing and maintaining a social media presence is a full time job especially when you have multiple profiles to manage and brand, competition and industry keywords to listen to. Then, there is the content strategy and real-time engagement—and don’t forget about strategic plans and social integration. With all of this to do, what’s left? Social media audits are often something that gets pushed under the rug. With so much content and creative moving around, companies should make an effort to take a look at their brand properties, including social, every one or two years to make sure they are relevant and consistent in writing style, brand and imagery.

April 18, 2014 | Alyssa Greve: Marketing Cloud Central

The “Marketing Cloud” is taking the industry by storm and other companies are beginning to figure it out.  As Gartner predicted, CMOs would outspend CIOs on IT by the year 2017 and companies are on track to provide a solution these leaders want.

April 13, 2014 | Terry Luschen: A Simple Email Integration Between Gravity Forms on WordPress and Salesforce

Do you already have a Gravity Forms form on your WordPress site?  Do you want to get that data to Salesforce?  It can be done!

April 06, 2014 | Terry Luschen: A Salesforce Task Creator By Email

Have you ever wished you could send a simple email to Salesforce that would create a task for you?  It is possible!  Read on to find out how.

March 31, 2014 | Shawn Tennyson: Mobile Technology for the Consumer: iBeacon and NFC explained

Since Apple’s announcement last year of iBeacon, Near Field Communications (NFC), has been cast aside by the tech media as antiquated technology. But upon closer scrutiny, there is a place for both when engaging the consumer via their mobile device.

March 31, 2014 | Lynlee Espeseth: Customers Don’t Trust Marketers, But You Can Do Something About It

A new report is out from SDL that studies how much consumers trust marketers with their personal data. They found that, unfortunately, consumers don’t have much trust for marketers at all. 65% of people in the US worry about their information being used in marketing.

March 31, 2014 | Susanna Oliver: How frequent should promotional emails be?

“I signed up for their promotional emails so I would hear about their next big sale, but they started sending me so many emails, I unsubscribed.”

March 31, 2014 | Rob Burke: Upcoming community for Filmmakers

There are many filmmaker communities on the internet, most of them great and informative. This new site though offers a new way to find local and national talent to help you in your next production.

March 30, 2014 | Lynlee Espeseth: The Importance of Mobile In A Developing World

What do you think of when you picture technology in a developing country, perhaps one in Africa? Do you picture clunky desktops, the likes of which we haven’t seen in the United States in twenty years? Maybe a rotary phone?

March 30, 2014 | Terry Luschen: Salesforce - Recipe for Web-to-Contact Process

Salesforce does not have a built-in ‘Web-to-Contact’ process, but by putting the right components together we can do it!

March 28, 2014 | Dean Froslie: What SEO Trends Mean for Content Professionals

The pace of change in search engine optimization (SEO) continues to accelerate. It’s quickly evolving beyond the usual tried-and-true tactics to a more sophisticated and audience-centric discipline. Consider a few posts from recent weeks.

March 28, 2014 | Craig Isakson: Android Wear SDK

In case you missed it, last week Google announced their preview SDK for Android Wearables.  I am sure you are wondering, what does this mean?  It means that Google has recognized the trend of wearables and sees them as being the future for mobile.