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February 18, 2010 | Paul Bourdeaux: Apple Blocks Apps That Use Location Based Advertising
In a move that is likely to frustrate some of the marketing and development communities, Apple announced that it will be blocking iPhone, iPod, and iPad applications that use location information to deliver targeted ads based on a user’s location.
February 08, 2010 | Paul Bourdeaux: Nearly 1 in 5 Adults Use Mobile Banking
In a survey of 1,000 US-based adult consumers conducted by the MMA via Luth Research, nearly 92% of the respondents said that they own a cell phone, and of them, 19 percent stated that they use mobile banking on their phone. That is almost 1 in every 5 adults who own a cell phone (or more than 1 in every 6 adults overall). Wow. And that number is expected to grow to 1 in 4 adults as soon as next year.
December 10, 2009 | Greg Ness: Magazine Industry Doesn’t Want To Follow In The Footsteps Of The Music Industry
Unlike the music industry that ceded much of its control to giants like Apple and its iTunes store, the magazine industry seems determined to control its own destiny (see TechCrunch story here). A group of major magazine publishers is attempting to reformat their products for an electronic reader world, and to create their own app store for magazines. Think of each magazine title as an app. An electronic reader platform would help redefine wonderful new possibilities for what it means to be a magazine (see The Magazine Reborn).
December 09, 2009 | Paul Bourdeaux: Twitter Creator Demos “Square” - A Device to Allow Credit Card Payments by Cell Phone
Leave it to Twitter co-creator Jack Dorsey to create yet another buzz of excitement in the tech world. On Wednesday, he demonstrated “Square”, a new device that will allow smart phone users to process credit card transactions right on their phone.
November 30, 2009 | Paul Bourdeaux: Top Ten Mobile Marketing Myths
Don’t ask me why, but the blogging community seems to LOVE top ten lists. So to appease the masses, here is one on the top ten myths about mobile marketing.
November 19, 2009 | Paul Bourdeaux: Announcing the 2009 MMA Global Mobile Marketing Award Winners
The Mobile Marketing Association has announced the winners of the 2009 MMA Global Mobile Marketing Awards. Below are highlights of the North American winners. As you can see, one of my favorite new apps, the Pizza Hut iPhone App, took home a couple of awards. Thanks to MobileMarketingWatch.com for keeping us up to date!
October 29, 2009 | Paul Bourdeaux: Mobile Coupons Go Big Time With Sprint and bCode
Screenvision and Sprint have teamed up with bCODE to create the world’s largest mobile coupon redemption network. This is big news in a market that is projected to increase by over 30% by 2010.
September 25, 2009 | Ron Lee: Starbucks Testing iPhone Mobile Payments App
Forgot your Starbucks Card, debit card or loose change while trying to pay for that morning double-tall, non-fat, no-whip two-pump mocha? No worries: Just whip out your iPhone or iPod touch to pay.
August 31, 2009 | Greg Ness: Where The Web Is Headed
Tim Berners-Lee is credited as one of the main inventors of the World Wide Web. With an accomplishment like that on your resume, people tend to sit up and take notice when you have something to say – notably when that something is about The Next Web. In this compelling TED talk, Tim discusses what will be the next evolution of the Web: linked data. As the TED video summary says, “open, linked data…could do for numbers what the Web did for words, pictures, video: unlock our data and reframe the way we use it together.”
July 27, 2009 | Nick Green: Flash Catalyst offers new workflow
Adobe’s newest beta product, Flash Catalyst boasts that it’s the missing link between developers and designers. It gives a visual layout interface for designers to create and begin flushing out interactivity on the site. Adobe’s pitch is that this work flow allows for much of the front end development to actually be done by the designer leaving the true coding to the developer. It’s an interesting idea, but how useful will it be?
June 03, 2009 | Sara Litton: Putting the “app” in “vertisements”
App-vertisements are muscling into advertising budgets and marketing mixes all over. Rather than developing traditional marketing and advertising messages, brand managers are now connecting with audiences via more than 35,000 applications that have flooded the iTunes Apps Store for iPhone and iPod touch owners.
April 29, 2009 | Ron Lee: Wesabe + iPhone = Managing Money on the Go
Wesabe, a popular and free online personal financial management tool, announced this week the launch of a free iPhone application for consumers who want to track and manage money on the go via iPhone or iPod Touch. Wesabe now offers multiple ways for consumers to interact with its free tools.