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April 19, 2010 | Paul Bourdeaux: Quick Case Study: McDonald’s Mobile Banner Ad
Expandable banner ads embedded in mobile applications are one of the newest and fastest growing marketing platforms. Here is an example of McDonald’s new banner ad campaign, which is one of the embedded ads in The Weather Channel iPhone application.
April 07, 2010 | Chuck Tomanek: Force.com Gets Serious About Security
With Salesforce.com continuing to expand its Force.com platform, it will become increasingly important to educate developers on possible security vulnerabilities as well as tools and methods available to help avoid falling victim to those vulnerabilities. Force.com recently introduced a new “Secure Cloud Development” section to its Developerforce site that attempts to alert developers to these issues as well as offer suggestions and tools for correcting them.
March 26, 2010 | Paul Bourdeaux: Is Augmented Reality The Next Big Mobile Tech?
Augmented reality, or the blending of real-time video with computer enhanced imagery, is causing some buzz in the marketing world. And according to a panel at International CIA Wireless 2010, it will enable brands to change passive consumers into active performers.
February 18, 2010 | Paul Bourdeaux: Apple Blocks Apps That Use Location Based Advertising
In a move that is likely to frustrate some of the marketing and development communities, Apple announced that it will be blocking iPhone, iPod, and iPad applications that use location information to deliver targeted ads based on a user’s location.
February 08, 2010 | Paul Bourdeaux: Nearly 1 in 5 Adults Use Mobile Banking
In a survey of 1,000 US-based adult consumers conducted by the MMA via Luth Research, nearly 92% of the respondents said that they own a cell phone, and of them, 19 percent stated that they use mobile banking on their phone. That is almost 1 in every 5 adults who own a cell phone (or more than 1 in every 6 adults overall). Wow. And that number is expected to grow to 1 in 4 adults as soon as next year.
December 10, 2009 | Greg Ness: Magazine Industry Doesn’t Want To Follow In The Footsteps Of The Music Industry
Unlike the music industry that ceded much of its control to giants like Apple and its iTunes store, the magazine industry seems determined to control its own destiny (see TechCrunch story here). A group of major magazine publishers is attempting to reformat their products for an electronic reader world, and to create their own app store for magazines. Think of each magazine title as an app. An electronic reader platform would help redefine wonderful new possibilities for what it means to be a magazine (see The Magazine Reborn).
December 09, 2009 | Paul Bourdeaux: Twitter Creator Demos “Square” - A Device to Allow Credit Card Payments by Cell Phone
Leave it to Twitter co-creator Jack Dorsey to create yet another buzz of excitement in the tech world. On Wednesday, he demonstrated “Square”, a new device that will allow smart phone users to process credit card transactions right on their phone.
November 30, 2009 | Paul Bourdeaux: Top Ten Mobile Marketing Myths
Don’t ask me why, but the blogging community seems to LOVE top ten lists. So to appease the masses, here is one on the top ten myths about mobile marketing.
November 19, 2009 | Paul Bourdeaux: Announcing the 2009 MMA Global Mobile Marketing Award Winners
The Mobile Marketing Association has announced the winners of the 2009 MMA Global Mobile Marketing Awards. Below are highlights of the North American winners. As you can see, one of my favorite new apps, the Pizza Hut iPhone App, took home a couple of awards. Thanks to MobileMarketingWatch.com for keeping us up to date!
October 29, 2009 | Paul Bourdeaux: Mobile Coupons Go Big Time With Sprint and bCode
Screenvision and Sprint have teamed up with bCODE to create the world’s largest mobile coupon redemption network. This is big news in a market that is projected to increase by over 30% by 2010.
September 25, 2009 | Ron Lee: Starbucks Testing iPhone Mobile Payments App
Forgot your Starbucks Card, debit card or loose change while trying to pay for that morning double-tall, non-fat, no-whip two-pump mocha? No worries: Just whip out your iPhone or iPod touch to pay.
August 31, 2009 | Greg Ness: Where The Web Is Headed
Tim Berners-Lee is credited as one of the main inventors of the World Wide Web. With an accomplishment like that on your resume, people tend to sit up and take notice when you have something to say – notably when that something is about The Next Web. In this compelling TED talk, Tim discusses what will be the next evolution of the Web: linked data. As the TED video summary says, “open, linked data…could do for numbers what the Web did for words, pictures, video: unlock our data and reframe the way we use it together.”