April 27, 2010 | Paul Bourdeaux: What the heck IS a QR code anyway?

Well, that is a QR Code.
And they are popping up everywhere. In magazine ads, on billboards, online, even on the weather channel for crying out loud! So what the heck are they, why am I seeing them all over the place, and how do they work?

April 21, 2010 | Jonathan Wurtzler: Chrome Extensions Web Dev Friendly

Google Extensions provide us with a way to enhance our chrome browsers with additional functions, much the same way that Firefox Add-ons do.  Like Add-ons, the possibilities of apps that we can build are endless.  You might think that with that flexibility, there will be strict rules for how to develop these apps.  That would be an incorrect assumption.

April 19, 2010 | Paul Bourdeaux: Quick Case Study: McDonald’s Mobile Banner Ad

Expandable banner ads embedded in mobile applications are one of the newest and fastest growing marketing platforms. Here is an example of McDonald’s new banner ad campaign, which is one of the embedded ads in The Weather Channel iPhone application.

April 07, 2010 | Chuck Tomanek: Gets Serious About Security

With continuing to expand its platform, it will become increasingly important to educate developers on possible security vulnerabilities as well as tools and methods available to help avoid falling victim to those vulnerabilities. recently introduced a new “Secure Cloud Development” section to its Developerforce site that attempts to alert developers to these issues as well as offer suggestions and tools for correcting them.

March 26, 2010 | Paul Bourdeaux: Is Augmented Reality The Next Big Mobile Tech?

Augmented reality, or the blending of real-time video with computer enhanced imagery, is causing some buzz in the marketing world.  And according to a panel at International CIA Wireless 2010, it will enable brands to change passive consumers into active performers.

February 18, 2010 | Paul Bourdeaux: Apple Blocks Apps That Use Location Based Advertising

In a move that is likely to frustrate some of the marketing and development communities, Apple announced that it will be blocking iPhone, iPod, and iPad applications that use location information to deliver targeted ads based on a user’s location.

February 08, 2010 | Paul Bourdeaux: Nearly 1 in 5 Adults Use Mobile Banking

In a survey of 1,000 US-based adult consumers conducted by the MMA via Luth Research, nearly 92% of the respondents said that they own a cell phone, and of them, 19 percent stated that they use mobile banking on their phone.  That is almost 1 in every 5 adults who own a cell phone (or more than 1 in every 6 adults overall).  Wow.  And that number is expected to grow to 1 in 4 adults as soon as next year.

December 10, 2009 | Greg Ness: Magazine Industry Doesn’t Want To Follow In The Footsteps Of The Music Industry

Unlike the music industry that ceded much of its control to giants like Apple and its iTunes store, the magazine industry seems determined to control its own destiny (see TechCrunch story here). A group of major magazine publishers is attempting to reformat their products for an electronic reader world, and to create their own app store for magazines. Think of each magazine title as an app. An electronic reader platform would help redefine wonderful new possibilities for what it means to be a magazine (see The Magazine Reborn).

December 09, 2009 | Paul Bourdeaux: Twitter Creator Demos “Square” -  A Device to Allow Credit Card Payments by Cell Phone

Leave it to Twitter co-creator Jack Dorsey to create yet another buzz of excitement in the tech world.  On Wednesday, he demonstrated “Square”, a new device that will allow smart phone users to process credit card transactions right on their phone.

November 30, 2009 | Paul Bourdeaux: Top Ten Mobile Marketing Myths

Don’t ask me why, but the blogging community seems to LOVE top ten lists.  So to appease the masses, here is one on the top ten myths about mobile marketing.

November 19, 2009 | Paul Bourdeaux: Announcing the 2009 MMA Global Mobile Marketing Award Winners

The Mobile Marketing Association has announced the winners of the 2009 MMA Global Mobile Marketing Awards.  Below are highlights of the North American winners.  As you can see, one of my favorite new apps, the Pizza Hut iPhone App,  took home a couple of awards.  Thanks to for keeping us up to date!

October 29, 2009 | Paul Bourdeaux: Mobile Coupons Go Big Time With Sprint and bCode

Screenvision and Sprint have teamed up with bCODE to create the world’s largest mobile coupon redemption network.  This is big news in a market that is projected to increase by over 30% by 2010.