- Augmented Reality
- Broadcast Television
- Content Strategy
- Customer Experience
- Customer Insights
- Customer Journey
- Data Storage
- Design-Experience Design
- Dreamforce 2013
- Dreamforce 2014
- Google I/O
- HD Video
- Higher Education
- Information Architecture
- Loudness War
- Marketo Summit
- Mobile March
- Offline Marketing
- Online Marketing
- Public Relations
- Salesforce Marketing Cloud
- Search Marketing
- Social Media
- Software Development
- Software Maintenance
- Sundog Spotlight
- Time-Lapse Photography
- User Experience
- Video Production
- Viral Marketing
- Wearable Technology
- Web 2.0
- Web Development
- Web Video
September 25, 2012 | Rob Burke: Anatomy of a Viral Video
So you come home from getting groceries and you say to yourself, “We need to make a viral video for our company! Genius!” Then you make supper and watch 5 hours of Netflix. You don’t ask yourself, “What goes into making a video viral? What constitutes a video as viral? Is it a good investment of your marketing budget to spend on a viral video and what should the expectations be?” So let us tell you.
August 19, 2012 | Rob Burke: Why 16:9? A Tale of Yore
In an age old battle between TV and Hollywood comes a hero. But will this so called hero be able to bring peace to a dark world full of evil aspect ratios? The story of the 16:9 aspect ratio, a hero or a compromise?
July 25, 2012 | Charles Rowland: CubePong, A Social Media Experiment
CubePong is a global effort in collaboration between motion designers taking course over only 24 hours, in countries around the world in real time using Twitter as a distribution platform.
June 27, 2012 | Preston Johnson: Content Strategy: Start Here
At Sundog, we’re crazy about content strategy. We live and breathe it and think you should, too. New to the discipline? Great. We’re happy to have you. Now what, you ask? It’s time to start learning. Here are four great places to start learning about content and content strategy.
June 09, 2012 | Rob Burke: Ten industry terms that sound dull, dangerous, delicious or delightful
In every industry there spawns an eclectic variety of terms and definitions that only those in that industry understand and relate to. For the Studios department, we put together a top ten of the most interesting terms we use regularly.
May 13, 2012 | Rob Burke: Behind The Scenes – Timelapse Product Shoot
As part of the Doosan shoot in Tucson (yeah, it’s fun to say) we shot two product timelapse’s of Doosan’s excavator and dump truck. With perfect weather and perfect stars, the desert was a perfect place to pull it off
May 11, 2012 | Lon Keller: I Want ALL of my HDTV
When creating commercials or other content for broadcast television, production companies need to adhere to certain standards. These standards have been driven from two primary sources: the Federal Communications Commission and the owners of the broadcast outlets.
For many years, the technical process of creating commercials or other content for broadcast television was fairly straightforward. There were no widescreen plasma or LCD screens. All television sets contained a cathode ray tube, which beamed an image onto a phosphorescent screen. The size of the image, measured in scan lines, was 720 x 486, a 4:3 aspect ratio. All television cameras and video tape recorders captured 4:3 images. Producers, photographers and editors practiced their craft inside the confines of that 4:3 image and all networks and local stations broadcast an analog standard definition signal.
April 22, 2012 | Rob Burke: Is 72ppi a thing of the past?
With higher resolution displays being put into devices that are viewed at arms length; standard web graphics will soon start to look less finished and more pixelated than ever. There are some options; when I met with Shannon she talked about how Sundog is already using vector graphics for the web due to their small file size and scalable nature. Video and photography is a little more complicated though.
March 27, 2012 | Alyssa Greve: Importance to Engage in Real Time
Towards the end of February, Sundog held an event at the Plains Art Museum called Social.Mobile.Cloud. Sponsored by Sanford Health, Sundog partnered with Salesforce and Google who brought representatives to speak at the afternoon gathering.
March 23, 2012 | Alyssa Greve: Top Social Media Videos for a Business
Over the past year I have compiled a list of Social Media videos that tie directly to the business. Some videos are new and some are old but I think watching them can help one understand how social media really ties into business. Below is a list of my favorites; some are more advanced than others. Take a look and hopefully these videos can be a resource to you and educating your team on the power of social media.