Social Media

December 21, 2010 | Nick Green: Happy New Year, I can hack your facebook from here

While unsecured networks have always left us vulnerable to hackers, Firesheep brings that to a new level of one-click ease for anyone interested.  Your social media passwords are likely more vulnerable than you realize.

December 20, 2010 | Alyssa Greve: YouTube Best Practices

In 2011, video is going to growing as one of the main communication pieces for small and large companies. You will see more videos integrated into websites, online ads, and throughout other mediums to get the message across. Setting up a YouTube channel can help you store your online videos in one place, come be a part of the social media atmosphere, and add another opportunity to engage with your customers. Users can actively experience the brand through video which can lead them to identify more strongly with the brand.  Through a YouTube channel, viewers can engage not only by watching but with comments and providing feedback or their thoughts. The video sharing network allows multiple ways to share. They include copying the url, downloading the application, or using YouTube code to embed within a website, allowing your video to be shared not only by you but by your viewers without internal effort.

December 17, 2010 | Alyssa Greve: Social Media Demographic Breakdown

As a business determines to interact with social media, it is important to know what type of demographic is drawn toward a specific social network. Facebook, Twitter, LinkedIn and MySpace are common social networks utilized by both genders, but which network is more dominate than the other?

December 16, 2010 | Alyssa Greve: Behind the Brand– How Music Artists’ Utilize Social Media

Each artist carries a brand along with their musical talent. Like any business, these artists want to connect with their fans and promote themselves to sell their music. Social media tools are becoming one of the most popular ways artists choose to communicate with their fans and community. Out of the many social media networks, MySpace is most known as the music social network.  Most artists are driven to the space to distribute their music and listen to others. While Twitter, Facebook, YouTube and branded communities also contribute to the social world that artists are being drawn to.

December 09, 2010 | Greg Ness: 2011: The Year of Social Integration

A great slide deck from Jerry Owyang who, as always, knows the pulse of social media. There’s more about it here on Jerry’s blog.

December 03, 2010 | Paul Bourdeaux: Mobile Marketing Case Study: FirstBank

For today’s Mobile Marketing Case Study, we are going to look at a mobile campaign by FirstBank out of Colorado, which does a great job combining traditional marketing, mobile marketing, and social marketing all into one campaign.

Fellow Sundog Expert Johnathon Rademacher is on his way to DreamForce, and was kind enough to send me a pic of this advertisement he saw in the Denver Airport.

November 30, 2010 | David Held: Do Your Leads Have a Social Score?

It is becoming obvious that how we look at leads is evolving. Whether you are using a basic lead scoring system, or perhaps a sophisticated lead management program to score, age and route your leads to your sales team. Leads are no longer just names, they are assets that have a dynamic value tied to who they are, what they are looking to purchase and the interactions they have completed with your company.

November 30, 2010 | Alyssa Greve: Finding Real Value in the Social World

Creating a Facebook page and Twitter account for your business might be a good start, but there is much more to social strategy than many people realize. The real insight from social networks comes from listening to the conversations about your company and analyzing what other people in your industry are talking about. You need to find out who your customers are, what they think and what they want.

November 30, 2010 | Alyssa Greve: More than a Facebook Page and Twitter Account

As I develop social media strategies for clients, I think about one question over and over again: What motivates a community in a specific social space to engage with this client and how can we encourage them to actively participate? Maybe it’s the expertise brought from the people behind the brand, industry trends or the everyday deals or coupons. When developing a social strategy, thinking about the community first is key. If you know the factors are driving these people, you can increase the level of participation, enhance conversations and boost brand engagement.

November 24, 2010 | Lee Schwartz: Nonprofits & Facebook: What’s Really Important?

By now, your nonprofit likely has a Facebook page and, hopefully it’s a Facebook Fan Page. A Fan Page is for a larger fan base as opposed to a Group Page intended for smaller followings. Now that you have your logo in the corner, your address in the box, and maybe have posted once or twice, it’s important to consider what to do right from the start.

November 18, 2010 | Alyssa Greve: Facebook: Partnerships, Features and Upgrades

The social media giant, Facebook, recently announced their plans to team up with Skype, Bing Search Engine and many other partnerships to take the social space to an even higher level including the mobile arena. The growth of Facebook and platform integration has acquired a lot of attention from national news and word of mouth – so much so that even Google is worried . Here’s what the buzz is all about.

November 15, 2010 | Alyssa Greve: Foursquare: On the Rise or Fall?

Foursquare, one of the more popular geo-location mobile applications is on the rise in communities around the world. On Election Day, November 2, 2010 Foursquare released a badge for all users who checked-in with their location. It was a virtual reward for casting their ballot.