Social Media

March 21, 2011 | Paul Bourdeaux: Observations From Mobile March 2011

Mobile March 2011 has come to a close, and here are a few of my observations and favorite quotes from the event!

March 16, 2011 | Alyssa Greve: VLOG: Who Should You and Your Company Follow On Twitter?

Many people on Twitter don’t put much thought behind who they are following and connecting with on Twitter. It’s important to organize your followers into lists and only follow those who will be valuable to you.

February 28, 2011 | Jonathan Wurtzler: Researching Your First Facebook App

It is almost impossible to find a website that does not link to Facebook (FB) allowing you to post information about their site to your account.  Major websites such as,,, and are also using the Connect feature of FB to let users utilize their website without registering for a new account. These businesses are also going to the extent of creating either FB Custom Page Tabs or FB Custom Apps to ensure they have a presence on FB as well as the web. Most businesses are not able to do this on their own. That is when they send the call out for developers to help them out.

February 28, 2011 | Lee Schwartz: Must Tweet TV II

Twitter has been enhancing the television-watching experience for a couple of years already…last night’s Oscars were no exception.

February 25, 2011 | Jodi Heilman: Healthy Competition is Good For Your Brand

With just 3% of consumers calling themselves, “brand loyal,” today’s shoppers are open to considering other brands before buying. The research they do online can make or break your sales.

February 25, 2011 | Renee Cook: And the Oscar goes to…

Millions are expected to watch the Academy Awards this Sunday, and advertisers are taking note. Not only are they buying up 30-second television spots, but they are also supplementing these buys with social campaigns.

February 25, 2011 | Alyssa Greve: What to monitor in social media?

Engaging in social media and having a standard public presence doesn’t always mean the channel you are engaging with is successful for you and your company. Social media efforts should also analyze, monitor and determine which platforms are beneficial for you and your company. Monitoring your social efforts provides you with an opportunity to keep an eye on trending in your strategy, and allows you to make educated decisions to improve your channels. The social and online landscape is constantly evolving, so being aware of real-time changes allows you to adapt and capitalize on opportunities.

February 21, 2011 | Greg Ness: Facebook Permeates Our Lives

This came to our attention via TNW. It shows how obsessed we are with Facebook. This short video says it all.


February 16, 2011 | Alyssa Greve: The Art of Writing for Twitter

Getting the hang of the social media network Twitter can be downright perplexing. Adjusting to the 140-character limit, understanding mentions (@), hashtags (#) and twitter trends is a lot to digest for a new user. After using Twitter for the past year and a half, I’ve found that there is definitely an art to Tweeting.

February 16, 2011 | Alyssa Greve: More than Marketing

From the human resources department to the executive team, there is a wide array of potential purposes for social tools. The diagram below illustrates how multiple areas of your business may use social media in these departments.

February 16, 2011 | Renee Cook: Using Tweets for Billboard Copy

Here is a look at how a convenience store in Texas integrated twitter and digital billboards.

January 31, 2011 | Greg Ness: Social Media, The Fifth Estate, and “The Twitter Revolutions”

The press has often been nicknamed the Fourth Estate. In modern-day essence, it serves as an unofficial addition to the three main branches of government: judicial, legislative and executive. In this capacity, the press – in a free society – functions as a watchdog. The power of the press to affect political discourse and actions has bestowed it with this Fourth Estate distinction.

The recent and expanding political chaos in North Africa that started weeks ago in Tunisia and has now spread to Egypt, has been fueled and sustained by what could be argued as a Fifth Estate: social media. Social media has been shown as a powerful political catalyst and enabler in these recent upheavals. In countries where freedom of the press is non-existent or seriously impeded, social media has been able to circumvent, to a certain extent, controls that may have been easier to impose on the Fourth Estate. After all, a country can still function without a free press, but to shut down social media, a country almost has to “go dark” from a communication perspective.