Categories

Social Media

April 12, 2011 | Alyssa Greve: New Love: Podcasts

In 2011, I’ve started actively listening to iTunes podcasts and absolutely love them. My favorite time to listen is while I travel. Whether it’s while driving, flying or anywhere else on the go, they’re perfect for passing the time and learning something along the way. Podcasts make me feel productive and I’m able to learn or laugh depending on the type of podcast I am listening to. This is the best thing about podcasts available on iTunes: they don’t cost anything. They’re free to download!

April 10, 2011 | Alyssa Greve: Social Media Message Frequency

I’m often asked, “How often should messages should be published on each social network?” I recommend considering the network, the community size, and number of categories when answering this question.

It’s important to put your plan into writing. Make a calendar to keep your strategy on track. The calendar will establish how often you post and what type of messages you post. It’s also a good idea to add weighted percentages to each message category as stated above.

April 10, 2011 | Alyssa Greve: Social Media Message Framework

When developing social media profiles, accounts and channels, conversations are happening around the purpose of the account, goals driving the account and what type of content the account is going to carry and say. Deciding on what to post, tweet, and outgoing content can be one of the biggest struggles for organizations. Being able to structure out a message framework for each account can help organize, plan and drive conversations in social media.

March 21, 2011 | Paul Bourdeaux: Observations From Mobile March 2011

Mobile March 2011 has come to a close, and here are a few of my observations and favorite quotes from the event!

March 16, 2011 | Alyssa Greve: VLOG: Who Should You and Your Company Follow On Twitter?

Many people on Twitter don’t put much thought behind who they are following and connecting with on Twitter. It’s important to organize your followers into lists and only follow those who will be valuable to you.

February 28, 2011 | Jonathan Wurtzler: Researching Your First Facebook App

It is almost impossible to find a website that does not link to Facebook (FB) allowing you to post information about their site to your account.  Major websites such as Pandora.com, ABC.com, CNN.com, and IMDB.com are also using the Connect feature of FB to let users utilize their website without registering for a new account. These businesses are also going to the extent of creating either FB Custom Page Tabs or FB Custom Apps to ensure they have a presence on FB as well as the web. Most businesses are not able to do this on their own. That is when they send the call out for developers to help them out.

February 28, 2011 | Lee Schwartz: Must Tweet TV II

Twitter has been enhancing the television-watching experience for a couple of years already…last night’s Oscars were no exception.

February 25, 2011 | Jodi Heilman: Healthy Competition is Good For Your Brand

With just 3% of consumers calling themselves, “brand loyal,” today’s shoppers are open to considering other brands before buying. The research they do online can make or break your sales.

February 25, 2011 | Renee Cook: And the Oscar goes to…

Millions are expected to watch the Academy Awards this Sunday, and advertisers are taking note. Not only are they buying up 30-second television spots, but they are also supplementing these buys with social campaigns.

February 25, 2011 | Alyssa Greve: What to monitor in social media?

Engaging in social media and having a standard public presence doesn’t always mean the channel you are engaging with is successful for you and your company. Social media efforts should also analyze, monitor and determine which platforms are beneficial for you and your company. Monitoring your social efforts provides you with an opportunity to keep an eye on trending in your strategy, and allows you to make educated decisions to improve your channels. The social and online landscape is constantly evolving, so being aware of real-time changes allows you to adapt and capitalize on opportunities.

February 21, 2011 | Greg Ness: Facebook Permeates Our Lives

This came to our attention via TNW. It shows how obsessed we are with Facebook. This short video says it all.

 

February 16, 2011 | Alyssa Greve: The Art of Writing for Twitter

Getting the hang of the social media network Twitter can be downright perplexing. Adjusting to the 140-character limit, understanding mentions (@), hashtags (#) and twitter trends is a lot to digest for a new user. After using Twitter for the past year and a half, I’ve found that there is definitely an art to Tweeting.