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February 25, 2011 | Alyssa Greve: What to monitor in social media?
Engaging in social media and having a standard public presence doesn’t always mean the channel you are engaging with is successful for you and your company. Social media efforts should also analyze, monitor and determine which platforms are beneficial for you and your company. Monitoring your social efforts provides you with an opportunity to keep an eye on trending in your strategy, and allows you to make educated decisions to improve your channels. The social and online landscape is constantly evolving, so being aware of real-time changes allows you to adapt and capitalize on opportunities.
February 16, 2011 | Alyssa Greve: The Art of Writing for Twitter
Getting the hang of the social media network Twitter can be downright perplexing. Adjusting to the 140-character limit, understanding mentions (@), hashtags (#) and twitter trends is a lot to digest for a new user. After using Twitter for the past year and a half, I’ve found that there is definitely an art to Tweeting.
February 16, 2011 | Alyssa Greve: More than Marketing
From the human resources department to the executive team, there is a wide array of potential purposes for social tools. The diagram below illustrates how multiple areas of your business may use social media in these departments.
February 16, 2011 | Renee Cook: Using Tweets for Billboard Copy
Here is a look at how a convenience store in Texas integrated twitter and digital billboards.
January 31, 2011 | Greg Ness: Social Media, The Fifth Estate, and “The Twitter Revolutions”
The press has often been nicknamed the Fourth Estate. In modern-day essence, it serves as an unofficial addition to the three main branches of government: judicial, legislative and executive. In this capacity, the press – in a free society – functions as a watchdog. The power of the press to affect political discourse and actions has bestowed it with this Fourth Estate distinction.
The recent and expanding political chaos in North Africa that started weeks ago in Tunisia and has now spread to Egypt, has been fueled and sustained by what could be argued as a Fifth Estate: social media. Social media has been shown as a powerful political catalyst and enabler in these recent upheavals. In countries where freedom of the press is non-existent or seriously impeded, social media has been able to circumvent, to a certain extent, controls that may have been easier to impose on the Fourth Estate. After all, a country can still function without a free press, but to shut down social media, a country almost has to “go dark” from a communication perspective.
January 28, 2011 | Jodi Heilman: Why Embracing Social Media Is Good Business
Your brand is living and breathing on social media. Better to engage in the conversation, than ignore it.
January 25, 2011 | Lee Schwartz: Our One-Minute Life
We now live in a real-time world. You could argue that it was always that way, but before it was only real-time in a local radius. “Viral” was only used to describe things like…real viruses. We’ve always seen meteoric rises and falls…but now we are part of creating them.
January 12, 2011 | Alyssa Greve: How to Use Data to Adjust your Facebook Page Strategy
In this video, I explain how to use data to determine the effectiveness of a Facebook page. Facebook Insights, traffic and conversations within the page will help you refine your social media strategy.
December 28, 2010 | Renee Cook: Integrating Sports, Television and Social Media
The National Hockey League and NBC Sports have unveiled a campaign that integrates Facebook, Twitter and national television in what is being called a “watch and win” promotion for the New Year’s Day broadcast of the 2011 Bridgestone NHL Winter Classic.
December 21, 2010 | Alyssa Greve: Social Promotions
We all are aware of the big four social networks like Facebook, Twitter, YouTube and LinkedIn, but other types of social sites are gaining more exposure every day. Social Promotion Sites like Groupon, who has been around since 2008, are becoming increasingly popular and profitable.