- Augmented Reality
- Broadcast Television
- Content Strategy
- Customer Experience
- Customer Insights
- Data Storage
- Design-Experience Design
- Dreamforce 2013
- Google I/O
- HD Video
- Information Architecture
- Loudness War
- Marketo Summit
- Mobile March
- Offline Marketing
- Online Marketing
- Public Relations
- Salesforce Marketing Cloud
- Search Marketing
- Social Media
- Software Development
- Software Maintenance
- Sundog Spotlight
- Time-Lapse Photography
- User Experience
- Video Production
- Viral Marketing
- Web 2.0
- Web Development
- Web Video
October 20, 2010 | Renee Cook: A Social Push via Online Display Ads.
Last week, Mountain Dew became the first brand advertiser to incorporate Facebook’s “like” icon in an online display ad campaign, in an effort to bring social media to consumers via the web. This is a first for Mountain Dew and the first time Facebook has extended its social sharing function in this way.
October 14, 2010 | Damie Berkey: The Soggy Dollar Bar and Starbucks
One of my favorite places in the Caribbean is the Soggy Dollar Bar in Jost Van Dyke, British Virgin Islands. It is named the Soggy Dollar Bar because it is located within a bay where there are no good roads in nor docks for boats to park. You must anchor in the bay, jump off your boat and swim to the bar, resulting in, you guessed it – soggy dollars!
October 12, 2010 | Alyssa Greve: Facebook Live
When most companies launch a new product or feature, executives and company VIPs are usually invited to an official launch event. Well, those times seem to be changing and companies like Facebook are at the forefront of the shift.
October 12, 2010 | Alyssa Greve: Movie Review: The Social Network
The most anticipated movie of the year, for me, has been “The Social Network” starring Jesse Eisenberg and Andrew Garfield. I heard about it this summer and decided to plan a Sundog outing around it (you know, for all the social geeks). Our pre-party included food, drinks and Facebook status games as well as talk about the hype surrounding the movie and what our expectations were.
October 12, 2010 | Renee Cook: Does Your Brand Have a Strong Identity?
Last week, Gap unveiled a new logo. One that Vice President of Corporate Communications, Bill Chandler, described as “a more contemporary, modern expression.” Gap customers, however, were less than thrilled. There were thousands of tweets and Facebook status updates ridiculing the new logo.
October 01, 2010 | Damie Berkey: What is Social Media?
Many companies still struggle with understanding social media. Is it a conversation? Is it a story (or part of a story)? Is it content? Is it branding? Answer: it can be all of the above.
September 27, 2010 | Alyssa Greve: Technology and Education
I had the opportunity last Friday to sit in a podcast with our intern and student at NDSU, Cassi Wiki and Sundog Senior Editor and Producer, Lon Keller. The guests were Dr. Amber Raile of NDSU and Dr. Adam Tyma of University of Nebraska, Omaha. We discussed the use of technology and how it has evolved, currently being used, and where it will lead to in the future.
September 21, 2010 | Damie Berkey: Social Seal of Approval
In this post by AdWeek a new approach to social ratings and reviews is introduced. TwitterMoms is working with Procter & Gamble and Quickie Manufacturing to rate their products in stores through a QR code located on the packaging. The benefit to this review is that it offers a “one-stop” resource for product information. In addition, it offers an alternative approach to the blogger-marketer relationship that has received much criticism and regulation of late.
September 15, 2010 | Alyssa Greve: Optimize your website to be social.
You may have heard a lot about social optimization, how it’s a free and fast way to enhance your website. If you’d like to know more about what social optimization means, allow me to break it down for you.
September 14, 2010 | Alyssa Greve: Brand Influencers and Success in Social Media
In sports, a team captain is an individual who others regard as a leader, a person who is responsible for team building, motivating and speaking on behalf of others. In social media, the same role exists – only on the web, team captains are called brand influencers. And the best thing you can do for your business is to find out who these influencers in your industry are.
September 13, 2010 | Alyssa Greve: Fashion’s Newest Trend: Social Media
The benefits of a strong online presence have caused large events, like the Superbowl or the Olympics, to develop social strategies that incorporate multiple channels and a variety of tactics. The Mercedes-Benz Fashion Week event in New York City utilized those channels to highlight shows and fashion trends in real time. Here’s a breakdown of other existing online channels Fashion Week used:
September 09, 2010 | Damie Berkey: RELATIONSHIPS
There was an interesting post on Social Media Explorer today that highlights the importance of social relationships. Too often, in our marketing-driven world we are looking at ROI before we examine anything else. Let me be clear here, ROI is extremely important in any business. However, what I am suggesting is that we are going about this in the wrong order and using the wrong definition.