- Augmented Reality
- Broadcast Television
- Content Strategy
- Customer Experience
- Customer Insights
- Data Storage
- Design-Experience Design
- Dreamforce 2013
- Google I/O
- HD Video
- Information Architecture
- Loudness War
- Marketo Summit
- Mobile March
- Offline Marketing
- Online Marketing
- Public Relations
- Salesforce Marketing Cloud
- Search Marketing
- Social Media
- Software Development
- Software Maintenance
- Sundog Spotlight
- Time-Lapse Photography
- User Experience
- Video Production
- Viral Marketing
- Web 2.0
- Web Development
- Web Video
December 03, 2010 | Paul Bourdeaux: Mobile Marketing Case Study: FirstBank
For today’s Mobile Marketing Case Study, we are going to look at a mobile campaign by FirstBank out of Colorado, which does a great job combining traditional marketing, mobile marketing, and social marketing all into one campaign.
Fellow Sundog Expert Johnathon Rademacher is on his way to DreamForce, and was kind enough to send me a pic of this advertisement he saw in the Denver Airport.
November 30, 2010 | David Held: Do Your Leads Have a Social Score?
It is becoming obvious that how we look at leads is evolving. Whether you are using a basic lead scoring system, or perhaps a sophisticated lead management program to score, age and route your leads to your sales team. Leads are no longer just names, they are assets that have a dynamic value tied to who they are, what they are looking to purchase and the interactions they have completed with your company.
November 30, 2010 | Alyssa Greve: Finding Real Value in the Social World
Creating a Facebook page and Twitter account for your business might be a good start, but there is much more to social strategy than many people realize. The real insight from social networks comes from listening to the conversations about your company and analyzing what other people in your industry are talking about. You need to find out who your customers are, what they think and what they want.
November 30, 2010 | Alyssa Greve: More than a Facebook Page and Twitter Account
As I develop social media strategies for clients, I think about one question over and over again: What motivates a community in a specific social space to engage with this client and how can we encourage them to actively participate? Maybe it’s the expertise brought from the people behind the brand, industry trends or the everyday deals or coupons. When developing a social strategy, thinking about the community first is key. If you know the factors are driving these people, you can increase the level of participation, enhance conversations and boost brand engagement.
November 24, 2010 | Lee Schwartz: Nonprofits & Facebook: What’s Really Important?
By now, your nonprofit likely has a Facebook page and, hopefully it’s a Facebook Fan Page. A Fan Page is for a larger fan base as opposed to a Group Page intended for smaller followings. Now that you have your logo in the corner, your address in the box, and maybe have posted once or twice, it’s important to consider what to do right from the start.
November 18, 2010 | Alyssa Greve: Facebook: Partnerships, Features and Upgrades
The social media giant, Facebook, recently announced their plans to team up with Skype, Bing Search Engine and many other partnerships to take the social space to an even higher level including the mobile arena. The growth of Facebook and platform integration has acquired a lot of attention from national news and word of mouth – so much so that even Google is worried . Here’s what the buzz is all about.
November 15, 2010 | Alyssa Greve: Foursquare: On the Rise or Fall?
Foursquare, one of the more popular geo-location mobile applications is on the rise in communities around the world. On Election Day, November 2, 2010 Foursquare released a badge for all users who checked-in with their location. It was a virtual reward for casting their ballot.
November 15, 2010 | Renee Cook: Out with the Election, In with the Holiday
If you’re like most, you couldn’t wait for the recent election to be over. Television airwaves were inundated with political messages.
November 15, 2010 | Paul Bourdeaux: NAVTEQ Location-Based Marketing Campaign Sees Impressive Results
NAVTEQ‘s recently launched location based marketing platform “LocationPoint” was employed in a campaign for more than a dozen O2 concert venues in the United Kingdom. Early campaign results are impressive, with the initial click through rate of 20% and an additional 40% of consumers visiting the attached mobile website. The campaign even netted a 16% conversion rate in which consumers requested a map orienting or directing them to the convert venue.
Read on for more about this successful campaign!
November 12, 2010 | Damie Berkey: A Social Content Strategy
Social media is moving mainstream in companies. No doubt part of the reason for this is the tremendous explosion in social media numbers and the ubiquity of social media access now facilitated by the burgeoning number of people with smartphones.
October 29, 2010 | David Held: Location-based promotions are almost in Place
I admit that I haven’t jumped on the bandwagon of using services such as Facebook Places or Foursquare to ‘check-in’ everywhere I go. I don’t feel I go to that many places here in Fargo, ND that would be considered interesting to others. Now, if there was some other incentive available to give me a reason to check-in I may do so, and Facebook once again seems to be leading efforts to do just that.