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April 25, 2011 | Paul Bourdeaux: Fargo Marathon + Mobile, Part 2: When Running Met Social
So have you installed your favorite running app yet? If so, then you are ready for the next great way that you can incorporate mobile into running. It is time to bring your social world and your running world together! Here are three social networks that you can use on your mobile device to keep up with race day happenings:
April 20, 2011 | Alyssa Greve: Branding your Facebook Page
Adding a branded look and feel to your social presence can help you increase your community size, create a more professional feel and set you apart from your competitors. However, depending on the network, these specific branding tactics can vary. You can add custom backgrounds on Twitter and YouTube, and Facebook allows you to customize your profile picture, photo strip and tabs. Today, we will concentrate on how to customize Facebook specifically and the benefits behind doing so.
April 18, 2011 | Lee Schwartz: Crazy Facebook Statistics & Top Facebook Brands
I’m not sure what’s more impressive, that one of every 11 people on earth has a Facebook profile, or that Oreo Cookies has 16.2 million Facebook fans?
April 12, 2011 | Alyssa Greve: New Love: Podcasts
In 2011, I’ve started actively listening to iTunes podcasts and absolutely love them. My favorite time to listen is while I travel. Whether it’s while driving, flying or anywhere else on the go, they’re perfect for passing the time and learning something along the way. Podcasts make me feel productive and I’m able to learn or laugh depending on the type of podcast I am listening to. This is the best thing about podcasts available on iTunes: they don’t cost anything. They’re free to download!
April 10, 2011 | Alyssa Greve: Social Media Message Frequency
I’m often asked, “How often should messages should be published on each social network?” I recommend considering the network, the community size, and number of categories when answering this question.
It’s important to put your plan into writing. Make a calendar to keep your strategy on track. The calendar will establish how often you post and what type of messages you post. It’s also a good idea to add weighted percentages to each message category as stated above.
April 10, 2011 | Alyssa Greve: Social Media Message Framework
When developing social media profiles, accounts and channels, conversations are happening around the purpose of the account, goals driving the account and what type of content the account is going to carry and say. Deciding on what to post, tweet, and outgoing content can be one of the biggest struggles for organizations. Being able to structure out a message framework for each account can help organize, plan and drive conversations in social media.
March 16, 2011 | Alyssa Greve: VLOG: Who Should You and Your Company Follow On Twitter?
Many people on Twitter don’t put much thought behind who they are following and connecting with on Twitter. It’s important to organize your followers into lists and only follow those who will be valuable to you.
February 28, 2011 | Jonathan Wurtzler: Researching Your First Facebook App
It is almost impossible to find a website that does not link to Facebook (FB) allowing you to post information about their site to your account. Major websites such as Pandora.com, ABC.com, CNN.com, and IMDB.com are also using the Connect feature of FB to let users utilize their website without registering for a new account. These businesses are also going to the extent of creating either FB Custom Page Tabs or FB Custom Apps to ensure they have a presence on FB as well as the web. Most businesses are not able to do this on their own. That is when they send the call out for developers to help them out.
February 28, 2011 | Lee Schwartz: Must Tweet TV II
Twitter has been enhancing the television-watching experience for a couple of years already…last night’s Oscars were no exception.
February 25, 2011 | Jodi Heilman: Healthy Competition is Good For Your Brand
With just 3% of consumers calling themselves, “brand loyal,” today’s shoppers are open to considering other brands before buying. The research they do online can make or break your sales.