- Augmented Reality
- Broadcast Television
- Content Strategy
- Customer Experience
- Customer Insights
- Customer Journey
- Data Storage
- Design-Experience Design
- Dreamforce 2013
- Dreamforce 2014
- Google I/O
- HD Video
- Higher Education
- Information Architecture
- Loudness War
- Marketo Summit
- Mobile March
- Offline Marketing
- Online Marketing
- Public Relations
- Salesforce Marketing Cloud
- Search Marketing
- Social Media
- Software Development
- Software Maintenance
- Sundog Spotlight
- Time-Lapse Photography
- User Experience
- Video Production
- Viral Marketing
- Wearable Technology
- Web 2.0
- Web Development
- Web Video
July 26, 2012 | Lee Schwartz: Why You Need Website Personas
Seniors and Millennials use the internet much differently. Does your website reflect that?
When you’re considering building a new website (or redesigning your current site) it’s critical that you make sure you’re creating a site that not only effectively portrays your company’s image and culture—but also is designed to be received well by your target audiences.
June 29, 2012 | Sara Kalinoski: The Responsibility of the Designer
It’s a simple solution, but I believe the responsibility of the designer is to ensure usage rights for all photography, typefaces and iconography during the inconcept phase.
May 13, 2012 | Sara Kalinoski: The Patents and Trademarks of Steve Jobs: Art and Technology that Changed the World
An overview of a current Smithsonian Ripley Center exhibition on the product and packaging patents from Steve Job’s impressive career.
May 13, 2012 | Rob Burke: Behind The Scenes – Timelapse Product Shoot
As part of the Doosan shoot in Tucson (yeah, it’s fun to say) we shot two product timelapse’s of Doosan’s excavator and dump truck. With perfect weather and perfect stars, the desert was a perfect place to pull it off
May 08, 2012 | Sara Kalinoski: The black and white of the color trademark
Yes, even the use of color can face trademark infringement.
April 22, 2012 | Rob Burke: Is 72ppi a thing of the past?
With higher resolution displays being put into devices that are viewed at arms length; standard web graphics will soon start to look less finished and more pixelated than ever. There are some options; when I met with Shannon she talked about how Sundog is already using vector graphics for the web due to their small file size and scalable nature. Video and photography is a little more complicated though.
April 08, 2012 | Sara Kalinoski: Considering trademark infringement when creating a logo.
As a designer, when I approach a logo design project I think about what makes the brand unique, colors, typefaces, and scalability. While I consider the market competition, I’ve never actually thought about ensuring my logo does not infringe on a registered trademark. This blog includes an infringement “test” and other resources.
April 04, 2012 | Rob Burke: Creative interface and user interaction is expected
Have you ever been to a website and your first thought is “this site is shady?” Have you ever downloaded an app only to open it once and never again? This is what I like to call Back Alley Design Syndrome (or BADS for short).
March 29, 2012 | Shannon Luney: Responsive or Mobile?
When making a responsive website isn’t currently possible, mobile websites can serve as great in-between point and provide a great start to creating a responsive website in the future.
February 29, 2012 | Shawn Tennyson: Finalists for the OBIE Awards Announced
The OBIE Awards is the ad industry’s oldest creative design award. It recognizes designs produced for outdoor advertising campaigns and is awarded by the Outdoor Advertising Association of America (OAAA). Check out some of the finalists.