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Posts related to online advertising.
June 30, 2012 | Shawn Tennyson: Clipping Coupons Online
My value-conscious wife clips coupons, but her method has changed the past few months. She is finding more values with her computer than the traditional paper and scissor method. I decided to look deeper into what the trend is nationally and found some surprising results.
June 27, 2012 | Preston Johnson: Content Strategy: Start Here
At Sundog, we’re crazy about content strategy. We live and breathe it and think you should, too. New to the discipline? Great. We’re happy to have you. Now what, you ask? It’s time to start learning. Here are four great places to start learning about content and content strategy.
June 26, 2012 | Lee Schwartz: You’re Tweeting All Wrong!
Buddy Media did some really good research to help those of us who Tweet on behalf of companies.
Their findings may surprise you.
May 14, 2012 | Lee Schwartz: The Social Network ROI Winner? Pinterest.
Pinterest has achieved a status that very few other social networks (Facebook included) has reached. It sells product.
April 26, 2012 | Shawn Tennyson: Stop the Texts. Stop the Wrecks.
“Stop the Texts. Stop the Wrecks” is a campaign to educate drivers about the dangers of texting while driving. It utilizes a website, three powerful videos, outdoor and social media to reach drivers.
April 09, 2012 | Lee Schwartz: Keep or Drop the TLD In Your Advertising?
Is including your TLD (Top Level Domain) in your ad still important? Here are some quick questions to help you decide.
March 31, 2012 | Renee Cook: Digital Outlook
The comScore 2012 U.S. Digital Future in Focus report examines key insights from 2011 in digital advertising, social media, online video, mobile, search and e-commerce and what the trends mean to the current United States marketplace. Some key insights from the report include:
March 29, 2012 | Dean Froslie: Does Your Site Pass the Credibility Test?
When organizations create (or redesign) their online presence, they often overlook a powerful, broader audience objective: credibility.
March 27, 2012 | Preston Johnson: Support Should Be a Top Budget Priority
Annual budgeting in any organization is something almost every manager loathes. Every department wants a piece of the pie. With all these new projects begging for attention, it’s easy to overlook support budgets for existing technology systems.
March 23, 2012 | Alyssa Greve: Top Social Media Videos for a Business
Over the past year I have compiled a list of Social Media videos that tie directly to the business. Some videos are new and some are old but I think watching them can help one understand how social media really ties into business. Below is a list of my favorites; some are more advanced than others. Take a look and hopefully these videos can be a resource to you and educating your team on the power of social media.