Online Marketing

Posts related to online advertising.

January 31, 2013 | Renee Cook: Digital Round Up

Here are a few blog posts that caught my attention in recent days. If you missed them, they are worth a look.

January 31, 2013 | Lynlee Espeseth: What Does The Outside World Think Of Online Marketing? And Should You Care?

When a fight broke out on a Facebook page I like, what followed was a pretty interesting look at what people outside of the digital marketing industry think of digital marketing.

January 27, 2013 | Shawn Tennyson: Clorox Bleaches Away Bad Moments in Vegas

LocaModa partnered with TribalDDB to create a unique digital billboard campaign in Las Vegas for Clorox Bleach.

December 27, 2012 | Alyssa Greve: Creating your Brand through Social Media

The lines between personal and business are blending. As a personal brand is developed online through your personal social media accounts, a business brand is developed through your business accounts on social media. It is important to understand each social media account in order to provide the best user experience for your customers just like you decide what to share with your community to build your personal brand.

November 29, 2012 | Renee Cook: The Multi-Screen Experience

According to Nielsen’s latest cross-platform report, 85% of tablet/smartphone owners use their device while watching TV at least once a month. On a daily basis, 41% of tablet owners and 39% of smartphone owners use their device while watching TV.

November 29, 2012 | Shawn Tennyson: Marketing for the Zombie Apocalypse

With the recent success of The Walking Dead on AMC, zombie apocalypse-inspired products are rampant. Most are geared toward weaponry, but some are focused on disaster preparedness.

November 16, 2012 | Alyssa Greve: For Better or Worse: Facebook Page Algorithm Update

In September, Facebook announced its algorithm update for Facebook Pages, causing a significant decrease in posts showing up in their followers’ newsfeeds. Some say the change resulted in many pages losing 40-50% (or more) of their organic reach.

October 08, 2012 | Renee Cook: Digital Ad Spend Continues to Increase

BI Intelligence, a research and analysis service focused on mobile computing and the Internet, recently published a slide deck on The State of the Internet. The deck is full of information on digital and mobile media in relation to traditional media ad spend.

October 08, 2012 | Alyssa Greve: Crisis Communication in Action: KitchenAid’s Twitter Mistake

This past week during the presidential debate, the KitchenAid Twitter account sent out an offensive tweet about President Obama and his grandmother. KitchenAid’s account quickly removed the original tweet and posted an apology to its followers. However, before the removal of the tweet, many followers had already retweeted the account.

October 08, 2012 | Alyssa Greve: The Presidential Run and Social Media

Although I am not a huge fan of politics, I am fascinated to see how Mitt Romney and President Obama have taken advantage of the campaigns in the digital arena, specifically in social media.

September 30, 2012 | Lynlee Espeseth: Online Anger Shouldn’t Keep Your Business Away

I recently read an interesting article from Scientific American about why people online seem so angry all the time. Be it fights in the comments section of articles, cyber bullying, or the bizarre world of blogs made to make fun of other blogs, it seems like it’s hard for online conversations to avoid turning nasty.

September 28, 2012 | Lynlee Espeseth: The Importance of Marketing to Ignored Customers

One of my favorite topics in marketing is how to market to women. But as much as I enjoy the topic, I sometimes find it frustrating how traditional it can be. After companies have successfully sold clothes and makeup to women in their teens and twenties, and home goods and kitchen supplies to women in their thirties, the only other place to go is to assume women become mothers. While this might seem to make business sense, a closer look at the numbers proves maybe not.