Online Marketing

Posts related to online advertising.

November 16, 2012 | Alyssa Greve: For Better or Worse: Facebook Page Algorithm Update

In September, Facebook announced its algorithm update for Facebook Pages, causing a significant decrease in posts showing up in their followers’ newsfeeds. Some say the change resulted in many pages losing 40-50% (or more) of their organic reach.

October 08, 2012 | Renee Cook: Digital Ad Spend Continues to Increase

BI Intelligence, a research and analysis service focused on mobile computing and the Internet, recently published a slide deck on The State of the Internet. The deck is full of information on digital and mobile media in relation to traditional media ad spend.

October 08, 2012 | Alyssa Greve: Crisis Communication in Action: KitchenAid’s Twitter Mistake

This past week during the presidential debate, the KitchenAid Twitter account sent out an offensive tweet about President Obama and his grandmother. KitchenAid’s account quickly removed the original tweet and posted an apology to its followers. However, before the removal of the tweet, many followers had already retweeted the account.

October 08, 2012 | Alyssa Greve: The Presidential Run and Social Media

Although I am not a huge fan of politics, I am fascinated to see how Mitt Romney and President Obama have taken advantage of the campaigns in the digital arena, specifically in social media.

September 30, 2012 | Lynlee Espeseth: Online Anger Shouldn’t Keep Your Business Away

I recently read an interesting article from Scientific American about why people online seem so angry all the time. Be it fights in the comments section of articles, cyber bullying, or the bizarre world of blogs made to make fun of other blogs, it seems like it’s hard for online conversations to avoid turning nasty.

September 28, 2012 | Lynlee Espeseth: The Importance of Marketing to Ignored Customers

One of my favorite topics in marketing is how to market to women. But as much as I enjoy the topic, I sometimes find it frustrating how traditional it can be. After companies have successfully sold clothes and makeup to women in their teens and twenties, and home goods and kitchen supplies to women in their thirties, the only other place to go is to assume women become mothers. While this might seem to make business sense, a closer look at the numbers proves maybe not.

September 25, 2012 | Rob Burke: Anatomy of a Viral Video

So you come home from getting groceries and you say to yourself, “We need to make a viral video for our company! Genius!” Then you make supper and watch 5 hours of Netflix. You don’t ask yourself, “What goes into making a video viral? What constitutes a video as viral? Is it a good investment of your marketing budget to spend on a viral video and what should the expectations be?” So let us tell you.

September 21, 2012 | Lynlee Espeseth: Money Making Women are the New Focus for Financial Websites

When you put it into prospective, it wasn’t so long ago that women were expected to stay in the home and tend to their family, while men were expected to take care of everything else (money included). Fifty or sixty short years later, that idea seems hopelessly outdated. Many women want a career and their own financial stability, and their incomes are often depended upon to keep families afloat.

July 31, 2012 | Renee Cook: New Mobile Video Ad Format Allows for Additional Interaction

With the number of worldwide video views expected to reach 280 billion this year, video ad network YuMe has launched The YuMe Mobile Flip; a new mobile video ad format that allows for additional interaction in mobile video ads.

July 11, 2012 | Rob Burke: The Selective Social Network

We all have that friend who posts photos, links, videos, thoughts, more links and photos of food. We have those Facebook friends we never interact with. The ones we met in Kindergarten, during that college party, or never. We have timelines full of crappy photos taken by our old Sunday school teacher from the fifth grade and we treat it all like that growing mole on our left arm (just ignore it and it’ll go away).

July 06, 2012 | Adam Konieska: When to Use QR Codes Online

QR codes are used to quickly direct users to mobile content.  Generally, this occurs in print and other physical types of advertising.  But what about using them online, in websites and email?

June 30, 2012 | Shawn Tennyson: Clipping Coupons Online

My value-conscious wife clips coupons, but her method has changed the past few months. She is finding more values with her computer than the traditional paper and scissor method. I decided to look deeper into what the trend is nationally and found some surprising results.