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Posts related to online advertising.
September 30, 2012 | Lynlee Espeseth: Online Anger Shouldn’t Keep Your Business Away
I recently read an interesting article from Scientific American about why people online seem so angry all the time. Be it fights in the comments section of articles, cyber bullying, or the bizarre world of blogs made to make fun of other blogs, it seems like it’s hard for online conversations to avoid turning nasty.
September 28, 2012 | Lynlee Espeseth: The Importance of Marketing to Ignored Customers
One of my favorite topics in marketing is how to market to women. But as much as I enjoy the topic, I sometimes find it frustrating how traditional it can be. After companies have successfully sold clothes and makeup to women in their teens and twenties, and home goods and kitchen supplies to women in their thirties, the only other place to go is to assume women become mothers. While this might seem to make business sense, a closer look at the numbers proves maybe not.
September 25, 2012 | Rob Burke: Anatomy of a Viral Video
So you come home from getting groceries and you say to yourself, “We need to make a viral video for our company! Genius!” Then you make supper and watch 5 hours of Netflix. You don’t ask yourself, “What goes into making a video viral? What constitutes a video as viral? Is it a good investment of your marketing budget to spend on a viral video and what should the expectations be?” So let us tell you.
September 21, 2012 | Lynlee Espeseth: Money Making Women are the New Focus for Financial Websites
When you put it into prospective, it wasn’t so long ago that women were expected to stay in the home and tend to their family, while men were expected to take care of everything else (money included). Fifty or sixty short years later, that idea seems hopelessly outdated. Many women want a career and their own financial stability, and their incomes are often depended upon to keep families afloat.
July 31, 2012 | Renee Cook: New Mobile Video Ad Format Allows for Additional Interaction
With the number of worldwide video views expected to reach 280 billion this year, video ad network YuMe has launched The YuMe Mobile Flip; a new mobile video ad format that allows for additional interaction in mobile video ads.
July 11, 2012 | Rob Burke: The Selective Social Network
We all have that friend who posts photos, links, videos, thoughts, more links and photos of food. We have those Facebook friends we never interact with. The ones we met in Kindergarten, during that college party, or never. We have timelines full of crappy photos taken by our old Sunday school teacher from the fifth grade and we treat it all like that growing mole on our left arm (just ignore it and it’ll go away).
July 06, 2012 | Adam Konieska: When to Use QR Codes Online
QR codes are used to quickly direct users to mobile content. Generally, this occurs in print and other physical types of advertising. But what about using them online, in websites and email?
June 30, 2012 | Shawn Tennyson: Clipping Coupons Online
My value-conscious wife clips coupons, but her method has changed the past few months. She is finding more values with her computer than the traditional paper and scissor method. I decided to look deeper into what the trend is nationally and found some surprising results.
June 27, 2012 | Preston Johnson: Content Strategy: Start Here
At Sundog, we’re crazy about content strategy. We live and breathe it and think you should, too. New to the discipline? Great. We’re happy to have you. Now what, you ask? It’s time to start learning. Here are four great places to start learning about content and content strategy.
June 26, 2012 | Lee Schwartz: You’re Tweeting All Wrong!
Buddy Media did some really good research to help those of us who Tweet on behalf of companies.
Their findings may surprise you.