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May 15, 2015 | jjacobson: Content Governance: 3 Tips to Patrolling Participation

Content governance covers a lot of topics. The general idea is to implement a system, a hierarchy of sorts, to ensure your organization can:

• Satisfy the demands of multiple departments.
• Deliver a wealth of content in a timely manner.
• Keep things on brand.
• Maintain your sanity.

Where to start? Here are three key ways to maintain order and avoid burnout.

May 13, 2015 | Chris Kulish: 3 Reasons to Upgrade to CMS

Outgrowing your static website? A Content Management System (CMS) is the next logical step. These systems offer a long list of benefits compared to static sites, such as reusing content and layouts, centralized access control and user management.

Plus, the advantages apply to different roles – from content creators to editors to developers. Now identifying who’s going to fill these roles within your organization? That’s just as important as which CMS you choose, too. But let’s take it from the top.

May 08, 2015 | Brianne Carlsrud: 8 Golden Rules for Social Media

The digital world is changing every day. But when it comes to social media, there are some truths and guidelines that always ring true for creating the best experiences, building the best relationships, and putting your best foot forward.

May 01, 2015 | Chris Kulish: Secrets to Building a Successful Content Management Solution

Building a content management solution goes beyond just picking a Content Management System (CMS). It starts with asking the right questions during discovery, selecting the right tool for the job, creating architecture, and setting the stage for development.

April 30, 2015 | Jon Lundwall: Beyond Words: Using the Power of Video to Make Your Message Clear

We’ve all encountered that moment. Someone misunderstood your email, your note, or maybe even your text message. It wasn’t because of the words you wrote. It was their interpretation of how you were saying it. While those situations can often be worked out and the tension can be eased, it may take time and careful explanation to resolve the misunderstanding.

Now take a moment to think about the voice of your brand. What is it saying?

April 24, 2015 | Preston Johnson: Beyond the Tag Cloud: 4 Tagging Tips to Improve Your Website or Blog

When you think about content tagging, your first association might be the ubiquitous tag cloud:
word cloud

April 17, 2015 | Tiffanie Honeyman: 5 Tips: Holistic Approach to Paid Media

Media has become fragmented and complex. But the good news? That actually can work in your favor.

Long gone are the days of pouring marketing dollars over masses of unsegmented audiences and budget waste. Because there’s a simple truth: marketers no longer drive the buying process. Consumers do. Say hello to marketing efficiency and giving consumers the reins. Your customers decide what they want to buy and detest irrelevant ads that get in the way.

So how do you effectively market online – at the right time and place?

April 16, 2015 | Terry Luschen: Salesforce: The Secret to Tracking User Adoption

How are you measuring user adoption in Salesforce? Can you use Google Analytics to do it? Good news – absolutely.

Picture it. The big moment has arrived. You’re so excited about rolling out Salesforce to your users. Months of hard work have been spent getting ready for this day, and you know your users are going to love the new features. You have every “t” crossed and “I” dotted. And then your boss asks you to simply prove that the user adoption of Salesforce has been successful. Not by anecdotes or by the numbers of records in a given object, but by how the users are interacting with Salesforce.

April 06, 2015 | Dani Krolak: SUNDOG SPOTLIGHT: KATIE

She’s a familiar face to many, but she’s broken through her intern roots and is now a fulltime ‘Dogger! And if you need another reason to love her, this girl’s got design speed (and a foot made of half cadaver bone, but that’s neither here nor there). We’re talking about none other than, Katie Schalow.

April 03, 2015 | Jen Thompson: 7 Reasons Why UX Matters

Maybe you gave up on ordering that gift online because the checkout process was a hassle. Maybe you tried to schedule a doctor appointment, but the clinic’s website wasn’t mobile-friendly. Or maybe your wine shipment exploded because the overnight temp was -25°, and then you couldn’t find customer service info online.

Sound familiar? (Ok, minus the -25° part? We love living in Fargo anyway.)

Here’s my point: frustration is the common denominator. And that emotional response is exactly why user experience (UX) is so vital.

Wait, what is UX – really? Well, it measures a person’s behavior and feelings when interacting with a brand or product across platforms. It involves research, technical architecture, usability testing and much more. It’s complex. But the reasons why it’s so important? Those are actually pretty simple.

March 31, 2015 | Tiffanie Honeyman: 4 Simple Steps to Measure Marketing Results

Marketing doesn’t have to be unpredictable. It’s no secret customers base their buying decisions on their experiences. And since online experiences are a huge part of that equation, it’s more important than ever to invest in analytics – and measure the real impact on your bottom line.

March 30, 2015 | Terry Luschen: The Beginner’s Guide to Security Review for Platform Setup

Proper security setup and configuration is extremely important. If you pick the wrong tools, wrong configuration or wrong integration, you could be setting yourself up for failure.

One of my favorite sayings as a football coach is, “The game is talking to you. Are you listening?” With football, the way the opponent lines up will give you specific cues about what they intend to do. Your platform is talking to you in the same way. It’s calling out for integrations over here, simplifications over there or consolidations in the server room (if you still have one).

When listening to your platform, there are consistent areas to examine to define your key priorities and direction, as well as ensure you have a strong platform that’s manageable and scalable.