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September 22, 2014 | Alyssa Greve: Response Strategy

As a company starts its social media strategy, it’s important to keep in mind when a negative post lands on your page or someone writes something inappropriate. There are a few things you can do to control these types of situations. The first is to have guidelines and disclaimers on your social accounts and next you will want to have a response strategy in place to help guide your community manager on how to engage in these situations.

September 22, 2014 | Alyssa Greve: Brand Social Strategy: Kate Spade

The book, Blog Inc. delivers great blogging best practices as well as a series of interviews with top bloggers from around the world. While reading, I happen to stumble across an interview with the Kate Spade Social Media Manager, Cecilia Liu. She believes that it’s important to use all social media channels well to create the perfect storm. Let’s take a deeper dive into what we’ve learned from Kate Spade’s social media strategy.

September 18, 2014 | Zach Johnson: Customer Journeys Don’t Do Anything Alone

Let me take you back to a beautiful day in Fargo, North Dakota (yes, they do exist!). I just had an amazing cup of coffee on my patio, and I was heading across town to hear a local company give a presentation on “The Customer Journey.” Since the event was open to the public, I was excited to hear what some other locals had to say.

September 17, 2014 | Heidi Haaven: Top 5 Reasons We Can’t Wait for Dreamforce

Here are the top 5 reasons we can’t wait for Dreamforce 2014:

September 16, 2014 | Heidi Haaven: THE EXTRA MILE Step Up Your Customer Journey: Part 1

In Part 1 of our new webinar series, we explored the what, why and how of the customer journey.

September 15, 2014 | Terry Luschen: Integrating Pardot and Salesforce - User Interface Layer

In a previous blog post I showed how to query a prospect from Pardot using the Pardot API.  In this blog post I will show you how to get that data back to the Visualforce page.

September 14, 2014 | Terry Luschen: Integrating Pardot and Salesforce - Data Layer

Pardot is a Salesforce product that can be integrated in a variety of ways.  Read on to see how to call the Pardot API from Apex within Salesforce.

September 10, 2014 | Jen Thompson: 10 Reasons to Watch: Customer Journey Live Webinar

Want to walk a mile in your customer’s shoes? Let us take you a whole lot further.

You’re invited to join us for a new webinar series called “The Extra Mile: Step Up Your Customer Journey.” The first one starts Tuesday, September 16 at 11:30 am CT, and you can register right here.

September 09, 2014 | Jen Thompson: Meet Our #DF14 Speakers

Going to Dreamforce 2014?

Come meet a couple of Sundoggers who are packing their bags for San Francisco. This year, two of our high-tech experts have been invited to speak in the Developer Zone. In their sessions, you’ll find lots of real-world insights to hit the ground running with the Streaming API and maximizing VisualForce. Not to mention, they’re a couple of the coolest guys you’ll find at #DF14.

September 05, 2014 | Jen Thompson: Countdown to #DF14: Walk a Block

Ready for Dreamforce? The #RoadtoDF14 is getting closer, and we’d love for you to “Walk a Block” with us.

September 02, 2014 | Lynlee Espeseth: The Importance Of Empathy In Your Healthcare Marketing Plan

It’s hard to find anyone whose life hasn’t been touched by serious illness in one way or another. We may watch as our grandparents suffer from memory loss, a friend has a baby prematurely, or cancer affects our own health.

August 29, 2014 | Craig Isakson: Excited to Speak at Dreamforce 2014

Every year there are a few Sundoggers that make their way to San Francisco to attend Salesforce’s annual conference, Dreamforce.  This year will mark my second year attending the conference.  This will also give me another opportunity to share some of my knowledge I have learned on the platform with others by speaking in the Developer Zone.