Categories

February 28, 2014 | Lynlee Espeseth: Why Did Olympic Advertising Leave Dads In The Dust?

The way media portrays dads has long been a point of concern. Making dads out to be bumbling, stumbling fools who can’t figure out how to get their kids dressed, much less instill values in them, is an out-of-date stereotype that doesn’t fit with modern parenthood anymore. If there is one redeeming quality in the portrayal of fathers, it involves sports. Dads play catch in the front yard, cheer the loudest at soccer games, and coach little league.

February 28, 2014 | Shawn Tennyson: Award-Winning Digital Signage

It’s awards season, so why not celebrate some truly creative digital signage executions from 2013?

February 27, 2014 | Dean Froslie: What’s Your Content Rallying Cry?

If you’re a content creator within your organization, you may struggle to look beyond the day-to-day, week-to-week tactics and priorities. A rallying cry can help you think a little bigger, bring more strategic thinking to your work, and sharpen your efforts.

February 26, 2014 | Dani Krolak: SUNDOG SPOTLIGHT: MATTHEW M.

This guy knows how to impress when it comes to his fellow Sundoggers. You may know him as the fella who brought in dozens of donuts on his first day, but he’s also an avid sports lover and one heck of a dad. (Not to mention, he’s an overachiever when it comes to answering questions for this edition of the Sundog Spotlight.) Meet Matthew McGarry.

February 25, 2014 | Lynlee Espeseth: Beautiful Branding Versus Messy Missteps

During the 2013 Super Bowl, after the power unexpectedly went out, Oreo tweeted this:

February 25, 2014 | Terry Luschen: Integrating Salesforce and LinkedIn

Salesforce and LinkedIn already have some built-in integrations, but maybe you are looking to do something more advanced.  This blog post will give you the building blocks to get started with you integration project.

February 24, 2014 | Alyssa Greve: How Airbnb took advantage of social during the olympics

As journalists, media and athletes arrived at the Olympics this past February, some were greeted with less than what they expected upon arriving at their hotels. Tweets and photos started to pour in online.

February 24, 2014 | Alyssa Greve: Why I believe Facebook will still be around in five years

Has the social network reached its peak? Will Facebook be around in five years? This is a burning question in the social world and I’ve read many articles on both sides of the conversation.

February 19, 2014 | Dani Krolak: SUNDOG SPOTLIGHT: AMBER

We may have taken a week off, but the introductions don’t stop there, folks. Another ‘Dogger has been added to the team, and this week it’s my pleasure to introduce you to our super sweet, cheeseburger-loving runner: Amber Vogel.

February 18, 2014 | Terry Luschen: Calling One Salesforce Batch Job From Another Batch Job

Eat an elephant one bite at a time?  Small, small catch monkey?  Sometimes it is best to break up complex logic into simpler parts.

February 13, 2014 | Rob Burke: Giving your talents to those in need

I am as guilty of this as the next. You build your career around what you are good at. You have paid dearly to be taught. You have worked hard to make a profit off of your talent; to finally start earning something back for all of your hard work. The last thing we want to do is to give away what we’ve worked so hard at achieving.

February 12, 2014 | Alyssa Greve: Tips and tricks to finding relevant conversations in Radian6

The first step in Radian6 is to setup the keyword configuration as detailed as possible into multiple Topic Profiles. This allows for multiple comparisons of categories when analyzing Keyword Groups. If you only have one Topic Profile and hundreds of keywords in a few Keyword Groups, it can be difficult to analyze multiple conversations. Make sure to categorize each Keyword Group as a Brand, Competitor or Industry. This helps break items down into the three main groups when conducting research.