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June 03, 2014 | Alyssa Greve: Social Media and The Customer Journey
As we begin to talk about the customer journey across the industry, I began to think about how social media fits into this journey. The customer journey begins in Awareness and flows through stages of Image, Preference, Usage and builds through Loyalty. In reality, social is unique because it can fit into each stage of the journey from Awareness to Loyalty with different actions. Some users may gain awareness of a company through a social ad while others may be very loyal to a company and like the Facebook Page and enjoy getting their brand posts in their newsfeed.
May 31, 2014 | Lynlee Espeseth: Marketing Lessons From the Midseason Finale of Mad Men
Anyone who works in marketing and advertising knows that Mad Men is a fun look at what we do, but not always a very accurate one (not too many executives drink before meetings anymore, at least not responsible ones).
May 31, 2014 | Lynlee Espeseth: How To Tell A Complex Story
As most marketing researches or strategists know, finding a way to express your findings and ideas can be difficult. We may know what we want to say, but getting a client to understand it (and be engaged by it) can be a serious challenge.
May 31, 2014 | Shawn Tennyson: Digital Signage Projection Mapping Is Hot
Digital signage projection mapping: displaying 3D images and video on buildings, hockey arenas, basketball courts, and even swimming pools has really taken off in the past year.
May 30, 2014 | Craig Isakson: Using and Customizing MFSideMenu (Slide-out Menu) for iOS
If you build iOS apps you have probably either built your own slide out menu or you have used a library for doing just that. Personally, I have done both and really like the ease of implementing a lightweight library into my apps. One of my favorite slide out libraries is MFSideMenu. It is super easy to use and works really well.
May 30, 2014 | Craig Isakson: Using OAuth 1.0 in Salesforce/Apex
Have you ever come across a time when you needed to start building out integrations in Salesforce that connect API’s that use OAuth 1.0? If you have then you probably know that it can be a fairly tedious task. If not, hopefully this blog post will be of some help to you in building out your integrations.
May 30, 2014 | Dean Froslie: Cores, Paths and The Customer Journey
In the user experience world, cores and paths are an effective framework for balancing your audience, content and business goals. They’re also useful across your entire customer journey.
May 29, 2014 | Alyssa Greve: The Language of Social Media
Many different definitions are used everyday in the professional world of social media. From social network, to social community, it’s important to understand how these terms tie together. Can these terms be used interchangeably? Before making the mistake of calling YouTube a Page, let’s walk through a few of these terms and how at how these break down in the social world.
May 28, 2014 | Terry Luschen: The Technology in What’s Four Breakfast
Sundog has been hosting a series of breakfast events with the title ‘What’s Four Breakfast’. This post explores the technology side of our marketing + technology + creative + insights model.
May 25, 2014 | Terry Luschen: Health Care - Provider Onboarding in Salesforce
Can Salesforce be used to help bring health-care providers into an organization? Yes it can!
May 23, 2014 | Alyssa Greve: Healthcare: What is your social strategy?
As we learned about how to set the stage for social in Blog Post #1, let’s take a look at how to use social in this industry. Keep in mind, a strategy isn’t effective if the attention and management isn’t done well. Please review past blog posts on how to manage these communities Now that we’re caught up on how to manage a community, let’s walk through a few ways on how to use these channels.
May 21, 2014 | Terry Luschen: Rollup Summary with a Lookup Field - Salesforce
Doing a roll-up summary field with a master-detail relationship is all point-n-click. But what if you need the same thing with a lookup field?