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April 30, 2012 | Renee Cook: Top 5 Online Video Rankings for March

comScore, a global leader in measuring the digital world, recently released the March 2012 online video metrics for the U.S. Here are the top five findings from comScore Video Metrix.

April 27, 2012 | Kevin Barthelme: Web-to-Print Marketing

We recently launched a new set of web-to-print tools for use by the client’s product and services dealerships. The goal was to create a new service where dealers can browse, customize, preview and download client-approved, print-ready marketing materials.

April 26, 2012 | Shawn Tennyson: Stop the Texts. Stop the Wrecks.

“Stop the Texts. Stop the Wrecks” is a campaign to educate drivers about the dangers of texting while driving. It utilizes a website, three powerful videos, outdoor and social media to reach drivers.

April 09, 2012 | Lee Schwartz: Keep or Drop the TLD In Your Advertising?

Is including your TLD (Top Level Domain) in your ad still important? Here are some quick questions to help you decide.

April 04, 2012 | Rob Burke: Creative interface and user interaction is expected

Have you ever been to a website and your first thought is “this site is shady?” Have you ever downloaded an app only to open it once and never again? This is what I like to call Back Alley Design Syndrome (or BADS for short).

March 31, 2012 | Renee Cook: Digital Outlook

The comScore 2012 U.S. Digital Future in Focus report examines key insights from 2011 in digital advertising, social media, online video, mobile, search and e-commerce and what the trends mean to the current United States marketplace. Some key insights from the report include:

March 13, 2012 | Rob Burke: HD Video - The Rise or Demise of Quality over Quantity?

In the last seven years we’ve seen the birth of a new generation of content and consumption.
HD video has fast become integrated into consumer equipment from cameras to phones. So how does this translate into the rise or demise of professionally created content?

February 29, 2012 | Renee Cook: Facebook Announces Changes to Premium Ads

Facebook held its first Facebook Marketing Conference today. Along with the announcement of Timeline for Pages, they also introduced Reach Generator and changes to Premium Ads.

February 29, 2012 | Shawn Tennyson: Finalists for the OBIE Awards Announced

The OBIE Awards is the ad industry’s oldest creative design award. It recognizes designs produced for outdoor advertising campaigns and is awarded by the Outdoor Advertising Association of America (OAAA). Check out some of the finalists.

February 17, 2012 | Paul Bourdeaux: Missing the Mark With QR - My Response To Jon Barocas

Jon Barocas, founder and CEO of bieMEDIA, recently made waves on Mashable when he blogged about Why QR Codes Won’t Last.  While I respect Mr. Barocas and recognize his success in marketing technology, I feel that he is significantly undervaluing QR codes and overvaluing his proposed alternative.  Here is why:

February 10, 2012 | Lee Schwartz: Three Not-So-Obvious Nominations for the Advertising Hall of Fame

Like so many other industries and sports—there are those that have made significant contributions to advertising, and yet have gone largely unrecognized. Here are three examples.

January 30, 2012 | Paul Bourdeaux: QR Code Best Practices

If you haven’t seen a QR code by now, you are one of the few.  They have exploded onto the marketing scene in the past couple of years.  And for the past couple of years, I have encountered and collected both good and bad example of their use.  The following is an abbreviated collection of Best Practices put together as a result.  Interested in a more comprehensive and descriptive list?  Then keep your eyes peeled for my next white paper… coming THIS SPRING! (Shameless plug, I know…)