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January 27, 2012 | Paul Bourdeaux: Our Kids Are Mobile Users

A quick glance at my iPad2 reveals some interesting things about its use.  Among the installed apps I have are Keynote and Gmail… but I also have Pinocchio, Cut the Rope, Helicopter Taxi, Pocket Frogs, and of course Angry Birds.  While I admit to playing my fair share of Pocket Frogs (hey - don’t judge me), in truth most of the apps I have installed aren’t for me.  They are for my kids, who spend a decent amount of time on my mobile devices.  And I’m not alone - this is a trend that we are starting to see more and more.

January 24, 2012 | Damie Berkey: The Super Bowl and Personas

The Super Bowl is coming up (in case you didn’t notice), which means there will be ongoing analysis over the next couple of weeks regarding the strengths and weaknesses of the New England Patriots vs. the New York Giants.  In addition to the deep dive analysis, there will, of course, be hype regarding the Super Bowl ads (this preview is one of my favorites).  Super Bowl advertising has long been a large part of the big game and the expectations seem to get higher every year. 

January 10, 2012 | Renee Cook: Apple to Apples

An infographic comparing a tech company to fruit. An entertaining way to learn a little bit more about both.

January 10, 2012 | Paul Bourdeaux: What NOT to do in mobile advertising

Mobile Marketer has put together a list to help the mobile advertiser, but it may not be the kind of list you are expecting.  Instead of giving us a list of tips to follow, they have given us a list of what NOT to do when advertising on mobile.

January 03, 2012 | Renee Cook: $3.5 Million for 30-seconds

Super Bowl XLVI takes place Sunday, February 5th in Indianapolis. Average cost of a 30-second spot in this year’s game is $3.5 million up from the $3 million charged by Fox for Super Bowl XLV. Since 2002, the cost of a 30-second spot in the Super Bowl has increased 57-percent.

January 03, 2012 | Paul Bourdeaux: Dominos Pizza Launches Augmented Reality Mobile Campaign

Domino’s Pizza is using Augmented Reality to promote its 555 deals in Britain, with over 6000 AR enabled posters going up across the UK.

December 31, 2011 | Renee Cook: Advertising Timeline: How we got to 2012

A look back at the history of advertising and how it has evolved over the years.

November 30, 2011 | Renee Cook: Online Video – It’s Where the Viewers Are

eMarketer estimates that US online video ad spending will reach $7.11 billion by the end of 2015, making it the fastest-rising category of online spending.

November 30, 2011 | Shawn Tennyson: 3D Digital Signage Without the Glasses

What is the current state of 3D technology as it relates to digital out-of-home media? Can the technology be used without the need for cumbersome 3D glasses?

November 22, 2011 | Alyssa Dahl: The Most Wonderful Time of the Year - Holiday Campaigns

Reaching the holidays, there are many things to look forward to. Outside of the Black Friday deals, listening to Christmas music and spending extra time with family, I also pay close attention to the different campaigns companies are using to promote their business or product.

November 10, 2011 | Paul Bourdeaux: 80% of mobile phone owners use phones while watching TV

Back in June, I blogged that Mobile Is Changing the Way We Watch TV. This week in its annual outlook report, Razorfish reports that 80% of mobile users are multitasking on their mobile device while watching TV, with 15% staying on their device for the entire duration of the show.

November 04, 2011 | Shannon Luney: mediaqueri.es

I’d like to take a moment to mention one of my favorite sites right now, mediaqueri.es. I pretty much visit this site daily. On mediaqueri.es there are some great examples of responsive web design.