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October 30, 2011 | Dean Froslie: Customer Persona Revealed in New Television Spot

Too often, organizations plan marketing programs without truly understanding their prospects and customers: who they are, how they think and what they seek. However, a new National Car Rental television spot clearly reveals the persona they want to target.

September 30, 2011 | Renee Cook: Celebrate Earth Day: A Blog Update

Back in April, I blogged about TerraCylce and Old Navy teaming up to collect used flip flops to recycle into public playgrounds. Well, the campaign was a huge success and they collected almost twenty thousand flip flops for these playgrounds.

September 16, 2011 | Paul Bourdeaux: Sanford Health Announces New Hospital With AR Campaign

Whether we’re talking about their new facilities or their marketing campaigns, Sanford Health is on the cutting of edge of innovation.  When Sanford announced plans to construct a new 371-bed hospital and clinic in southwest Fargo earlier this month, they did it with an Augmented Reality campaign that lets you view the new building from all sides.

September 12, 2011 | Lee Schwartz: Where Have You Gone, Joe DiMaggio?

That might be one question being asked by readers of today’s USA Today. Consumers are being asked to vote for their all-time favorite commercial icons.

August 31, 2011 | Shawn Tennyson: Facial Recognition Marketing

More and more companies are utilizing facial recognition technology to personalize their marketing message to consumers.

August 22, 2011 | Brent Teiken: What an Honor

When the North Dakota Young Professionals (NDYP) chose Sundog as the “Best Place to Work in North Dakota” earlier this year, we were thrilled. And we continue to be proud of the honor.

Now our distinctive company culture is being noticed throughout our industry. Sundog has been named to Advertising Age magazine’s list of Best Places to Work. We’re among 30 companies featured in the August 22 print edition and you can find the full list on their website.

August 18, 2011 | Paul Bourdeaux: Layar Moves Closer To Practical Mobile Augmented Reality

Layar, one of the leading Augmented Reality application platforms, has brought us one step close to practical Augmented Reality for mobile devices by introducing Layar Vision.  Layar Vision brings the ability to recognize real world objects, much like Google Goggles, and uses them as an AR markup tag.  Here is a quick video to explain.

August 09, 2011 | Lee Schwartz: How Neuromarketing Is Thinking For You

If I could use neuromarketing, I would already know if you liked this blog before I posted it.

August 01, 2011 | Renee Cook: Billboard Monitors the World’s Mood

Kraft’s Jell-O Pudding and ad agency Crispin Porter + Bogusky have installed a billboard at the corner of West Broadway and Grand in New York that uses Twitter to monitor and display the world’s mood in real-time.

July 31, 2011 | Shannon Luney: Responsive web design: Where to start

When creating a responsive web design, you will need to take 3 different screen resolutions into consideration: mobile, tablet and the web. The images below are an example of each from a responsive website created by Ethan Marcotte.

July 29, 2011 | Shawn Tennyson: FBI Uses Digital Signage to Combat Health Care Fraud

The FBI has used outdoor signage for years to apprehend their most wanted, but now they’re targeting health care fraud in New Jersey with outdoor eBoards and posters in kiosks in 13 malls throughout the state.

July 21, 2011 | Paul Bourdeaux: QR Code Usage Grows 600%

Remember when I said that QR Codes weren’t dying? Well, how about some more proof… QR Code usage grew an estimated 600% between Q2 2010 and Q2 2011.  Amazing right?  Well…