Categories
- Advertising
- Applications
- B2B
- Branding
- Business
- Cloud
- Content
- Creativity-Innovation
- CRM
- Customer Experience
- Customer Insights
- Design-Experience Design
- Economics
- Education-Training
- Flash
- Fulfillment
- Information Architecture
- Internet
- IT
- Law-Regulations
- Leadership-Management
- Marketing-General
- Media
- Microsoft
- Mobile
- Offline Marketing
- Online Marketing
- Podcasting
- Programming-Platforms
- Public Relations
- ROI
- Sales
- Salesforce
- Science
- Search Marketing
- Security
- SEO
- Social Media
- Society
- Software
- Software Development
- Software Maintenance
- Sundog
- Support
- Technology
- Video
- Viral Marketing
- Web 2.0
- Web Development
- Writing
B2B
February 09, 2012 | Greg Ness: Content Marketing Continues To Accelerate for B2B
Content marketing continues to be a hot topic for all marketers, but B2B companies are leading the way. Over 60% of B2B marketers say they will increase their content marketing efforts in 2012.
December 27, 2011 | Alyssa Dahl: The Power of Influence
“Empower your customers for their influence not just for their spend.” Matthew Thomson
September 30, 2011 | David Held: 6 Reasons Why B2B Companies Should Consider Marketing Automation
Earlier this month I answered the question “What is Marketing Automation.” Today I came across a great blog post that details 6 reasons why you as a B2B marketer might need a marketing automation solution. Merlin Francis documents the type of challenges that face you as a marketer and how an automation system.
September 23, 2011 | David Held: B2B Marketers - Time to take notice of the Mobile Web
I attended a leading interactive marketing conference last week hosted by ExactTarget. One of the major themes of the event was the proliferation of mobile devices emerging and how we as marketers needed to be ready to adapt. But what does this mean for B2B marketers? Marketo put together an infograph to summarize the impact that mobile will soon have to your marketing strategy.
September 18, 2011 | Alyssa Dahl: The Future for Every Business: Social Enterprise
A few weeks ago, five people from the Sundog team got the opportunity to attend Salesforce’s Dreamforce conference in San Francisco. One of the big ideas brought back from the conference was social enterprise. In our tech talk on September 15th, the team shared a few, great videos that demonstrate what social enterprise is.
February 28, 2011 | Paul Bourdeaux: QR Code Usage Grows 1200% in 2010
We all knew that QR codes were gaining in popularity. But I don’t think that anybody expected usage to grow 1200% in the second half of 2010 alone!
October 26, 2010 | Lee Schwartz: Is Quality Lead Generation Getting Easier?
According to The Sales and Marketing Institute, 70% of business-related contact data is outdated after only 12 months.
August 31, 2010 | David Held: Are You Aging Your Leads?
Many companies have created a lead scoring model such as [A, B, C or Cold, Warm, Hot] to help determine how valuable prospects are to your company. But what happens to the value of that prospect as time goes by? Are they as valuable six months from now as they are today?
April 22, 2010 | David Held: Four steps to nurture your leads
You already collect leads from your website, tradeshows, personal contact and other channels and are storing them in a database or CRM system such as www.salesforce.com. However, many of these leads have an interest level that while immediate is not at a point where you want to pass them on to your dealer or sales team.
Implementing a lead nurture campaign might be the answer to fulfill their immediate need. One way is to send them a product information request and then stay engaged over a defined period of time until they are ready to buy.
Below are four steps to implement a lead nurture campaign of your own.
April 07, 2010 | David Held: Do you know where your leads have been?
For many organizations, I imagine your leads come from the usual suspects; through your website, direct mail, an email newsletter, a direct inquiry to your organization, or through the efforts of your sales team making direct contacts with your prospects.
As a marketer, especially in the current economic climate, are you doing enough?
December 09, 2008 | Greg Ness: 2009 B-to-B Marketing Priorities
In spite of a challenging economy, one-third of B-to-B marketers plan to increase their budgets in 2009, while only 25 percent plan budget cuts. That is the surprising findings of BtoB Magazine’s 2009 Marketing Priorities and Plans survey. Among all B-to-B companies, the areas earmarked for increases by the largest number of marketers included:
• Email (68.3%)
• Online marketing (66.5%)
• Website work (66.3%)
• Search (50.0%)
• Video (46.6%)
• Social media (46.6%)
• Webcasting (42.9%)
November 17, 2008 | Greg Ness: B2B Marketing Recommendations
Laura Ramos, a B2B marketing analyst at Forrester, has had a three-part blog series over the last several weeks that provides sound recommendations for improving B2B marketing:
Will B2B Marketing Become Obsolete? (Part I)
Will B2B Marketing Become Obsolete? (Part II)
Will B2B Marketing Become Obsolete? (Part III)
After reading the posts above, I came away with five key takeaways from her series:
1) Anybody in B2B marketing today who isn’t empowering their efforts with the technologies mostly associated with new media is on a sinking ship. As Ramos said,"technology will be a key element (but not if applied indiscriminately) to help marketing and sales shift from obnoxious bullhorn to respectful partner.”
2) Marketers have to switch from a telling mode (cranking ads out the door left and right) to a listening mode (marketing enabled by feedback from the social groundswell). Only by listening to that social groundswell and analyzing interaction data and dashboards will marketers be able to construct marketing methods that work.
