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May 08, 2012 | Benjamin Myhre: 1 percent rule and an army of 99

Has your brand ever been discussed on an internet forum, social tool or virtual community? If it has, it is important to understand how that exposure may be impacting you. One or two comments may seem innocent enough, but those same comments may have an army of hidden watchers that could be influenced. Today, I will review the 1% rule and how it may be impacting your brand.

April 20, 2012 | Alyssa Dahl: Facebook Fans Are Valuable

After reading, “Who Are Your Facebook Fans? Your Best Customers.” I was able to see Forrester Research apply the number of fans from a Facebook page, determine who these people are, and what they mean for each company.

April 11, 2012 | Alyssa Dahl: At your company, who is in charge of your social media accounts?

When looking for someone to run your company’s social media accounts, you need the right person. The size of the company determines whether this should be someone’s full time or part time job. Today, I am going to help you determine what you should be looking for in a Social Media Community Manager.

April 10, 2012 | Benjamin Myhre: Five brands that have been impacted by memes

I previously defined what a meme is and today we are going to examine five companies and brands that have been impacted by memes.  Whether these companies and brands have successfully used memes to generate and help business is a different story, but that will not be looked at today.  In future posts, I will look more closely at these examples and more closely review each of these as a case study.  For now, let’s look at five brands that have been impacted by memes:

April 09, 2012 | Lee Schwartz: Keep or Drop the TLD In Your Advertising?

Is including your TLD (Top Level Domain) in your ad still important? Here are some quick questions to help you decide.

March 30, 2012 | Ron Lee: Goodbye coupons, hello hashtags

Would you Tweet to save money? American Express is betting its customers will do just that. As part of a broader Membership Effect strategy, Amex is using social media platforms to add value to its cardmembers by allowing easy redemption of merchant offers without the need for coupons or special codes.

March 23, 2012 | Alyssa Dahl: Top Social Media Videos for a Business

Over the past year I have compiled a list of Social Media videos that tie directly to the business. Some videos are new and some are old but I think watching them can help one understand how social media really ties into business. Below is a list of my favorites; some are more advanced than others. Take a look and hopefully these videos can be a resource to you and educating your team on the power of social media.

March 20, 2012 | Alyssa Dahl: Facebook Timeline for Pages

After a few weeks of getting used to Timeline on our personal profiles, Facebook shortly launched Timeline for business pages. As I have anxiously awaited the transition, the switch happened over night and caught me by surprise.. I had to push back a few projects and dive into the Timeline articles and reviews. Please, if you haven’t converted your page to Timeline, do! Without staying up to date with the most recent changes as a business, it reflects the lack of social knowledge with your social strategy.

January 31, 2012 | Dean Froslie: The Barn and Your Brand

Williams Arena—better known as The Barn—is a throwback in the high-stakes world of college athletics. Don’t let your brand fall into a Barn-like state.

January 23, 2012 | Alyssa Dahl: Pinterest for Business

Pinterest was created by a college student in 2009, launched live to family and friends in March 2010 and the growth in 2011 was viral. The new social medium sets itself apart from Google+, Facebook and Twitter because of the different purpose the network provides its users. Pinterest allows users to visually bookmark items they may find online and pin images to specific boards they’ve created. In essence, it is an inspiration board that contains clothes they like to wear, decorating ideas, DIY projects, and other items to purchase or use.  Founder, Ben Sibermann, describes the new network as a way to share your taste and passions with your friends and family.

January 11, 2012 | Greg Ness: Free Branding With Social Media

There's an old saying, "Never look a gift horse in the mouth." In many respects, social media is a gift horse, and you need to embrace it.

January 03, 2012 | Paul Bourdeaux: Dominos Pizza Launches Augmented Reality Mobile Campaign

Domino’s Pizza is using Augmented Reality to promote its 555 deals in Britain, with over 6000 AR enabled posters going up across the UK.