- Augmented Reality
- Broadcast Television
- Content Strategy
- Customer Experience
- Customer Insights
- Customer Journey
- Data Storage
- Design-Experience Design
- Dreamforce 2013
- Dreamforce 2014
- Google I/O
- HD Video
- Higher Education
- Information Architecture
- Loudness War
- Marketo Summit
- Mobile March
- Offline Marketing
- Online Marketing
- Public Relations
- Salesforce Marketing Cloud
- Search Marketing
- Social Media
- Software Development
- Software Maintenance
- Sundog Spotlight
- Time-Lapse Photography
- User Experience
- Video Production
- Viral Marketing
- Wearable Technology
- Web 2.0
- Web Development
- Web Video
May 29, 2015 | jjacobson: Center Around Your Customer: Content Is Courtship
And there are plenty of fish in the sea. The good news? There are more prospects than ever (about 7 billion, give or take). The bad news? There are more competitors than ever, too.
The old days of marketing were based on scarcity. When there were only a handful of products or services in a category, all you had to do was get more attention than your competitors.
Today the tables have turned. It takes more than being flashy to generate business – and that’s a good thing. Instead of just trying to be the hottest product on the block, marketing means getting to know your customers and catering to their wants and needs. What was once superficial advertising has transformed into genuine business-to-buyer relationships, based on mutual benefit.
Think of it like dating – you are trying to woo prospects and then turn a one-time customer into a life-long relationship. The key to creating that kind of loyalty? Content. The messages you choose, the channels you use and the timeliness of delivery play a pivotal role in attracting and retaining customers. In short, content is courtship.
May 27, 2015 | Terry Luschen: How to Find the Right Partner for Data Integration
Choices can make us all feel like Goldilocks. One option is too big, another option is too small. Data integration can feel the same way. It’s hard to know what’s “just right” for your organization.
Wait – what exactly is data integration? It’s the combination of technical and business processes used to combine data from different sources into meaningful, valuable information. And it starts by defining where your data is coming from. Is the data in an existing database, spreadsheets or your CRM system? Are you picking the right data that is valuable enough to spend money moving it between systems? Which processes will get the job done?
There are a lot of questions involved.
May 21, 2015 | jjacobson: Facebook Creeping for Business: Shortcuts for Competitive Analysis
Disclaimer: Thorough research into your competitors is important, even crucial to your success. Ultimately, you get what you pay for. Finding a partner with the tools and experience to sift through mounds of data, collect the right intel and analyze your adversaries gives you the best chance to “zag” against their “zig.”
Still, there are instances where timelines and resources aren’t available to adequately assess your competitors. Use these tips when you’re in a pinch to understand how your competition is attracting and retaining customers.
May 08, 2015 | Brianne Carlsrud: 8 Golden Rules for Social Media
The digital world is changing every day. But when it comes to social media, there are some truths and guidelines that always ring true for creating the best experiences, building the best relationships, and putting your best foot forward.
March 31, 2015 | Tiffanie Honeyman: 4 Simple Steps to Measure Marketing Results
Marketing doesn’t have to be unpredictable. It’s no secret customers base their buying decisions on their experiences. And since online experiences are a huge part of that equation, it’s more important than ever to invest in analytics – and measure the real impact on your bottom line.
October 24, 2014 | Greg Ewing Lee: Dreamforce 2014 in Review: Catch the Wave, Ride the Lightning
No doubt about it, Dreamforce never fails to impress. And this year was no exception.
Miss the fun or haven’t had a chance to watch the sessions online yet? Here’s a quick recap of our favorite highlights, news and announcements from #DF14 – all features of Salesforce’s new Customer Success Platform.
October 12, 2014 | Jen Thompson: #DF14 Basecamp: What You Can Expect (Part 2)
Coffee. Cocktails. A free Fitbit while supplies last. And interesting conversation with some of the coolest people you’ll meet at Dreamforce.
Can’t wait? Neither can we.
September 10, 2014 | Jen Thompson: 10 Reasons to Watch: Customer Journey Live Webinar
Want to walk a mile in your customer’s shoes? Let us take you a whole lot further.
You’re invited to join us for a new webinar series called “The Extra Mile: Step Up Your Customer Journey.” The first one starts Tuesday, September 16 at 11:30 am CT, and you can register right here.
November 21, 2013 | Danielle Naboulsi: DF13: Leaning In with Sheryl Sandburg
On her last day of Dreamforce, see why Heidi Haaven, our Communications Director, picked Sheryl Sandburg’s keynote as her favorite session of the week.
November 20, 2013 | Danielle Naboulsi: DF13: Analytics Unleashed with the New Analytics API
Get the scoop on the new Analytics API from our Director of Business Analysis, Greg Ewing-Lee
July 31, 2013 | Suzy Rokke: How I made my vacation a success - personally and professionally
So, you want to go on a vacation, but when do you have time to get it all put together and planned? We all have a lot going on in our lives. Even when things are going ‘well’, we still have homes to keep up, grass to mow, gardens to harvest, children to teach to talk/walk/bike/drive/date, friends and family to keep in touch with, oh yeah, and a day job to keep on top of. And from time to time we have to merge our home and work life when we couldn’t get everything done at the office between 8-5. Oh, and don’t forget, you were trying to plan a vacation!
Make time and do it! Day to day life, and work, can, and will, survive without you. Here is a list of things to consider and do before heading out (or in).
May 31, 2013 | Suzy Rokke: Project Management Challenge
I’m taking a break from providing helpful hints and how-to’s to ask Project Managers to look at reality for a moment and challenge themselves.