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May 15, 2012 | Alyssa Dahl: Book Review – Grouped by Paul Adams

This past month I decided to pick up my reading skills and dig my nose into a good book. In this blog, I want to share what I have learned and also recognize certain points from the book in relation to social media.

May 15, 2012 | Alyssa Dahl: The People in your Social Media Community

After watching the video below, I got excited about tying this theme to business and social communities today.

May 09, 2012 | Alyssa Dahl: Listening then acting in Real Time

The importance of Social Media Listening is nothing new. However, it’s important not to forget how to listen and turn what you’re listening to into action. For the basics of social media listening, please refer to this post.  In this blog today, I want to talk about how to use that information you gain from listening.

April 30, 2012 | Ron Lee: Good news, bad news in annual banking satisfaction survey

J.D. Power and Associates just released its 7th annual U.S. Retail Banking Satisfaction Study, and the headlines show a mixed-bag of good news/bad news:  While consumers are still very dissatisfied with fees, banks generally are offsetting that by reducing the number of problems experienced and making improvements in problem resolution.

April 30, 2012 | Alyssa Dahl: The Shift Happening on the Web

As people are spending more time on social media the behavior of our online activity is changing. Time spent in these social networks is nothing new as you can see from this 2010 Mashable article. It’s the shift we are beginning to see on the web in how we gain our information that is changing.  In December of 2011, Comscore reported that social networking ranked as the most popular content category in online engagement, accounting for 19% of all consumer time spent online.  Instead of finding a website and looking at a webpage on your own, you are more likely to find one through friends who send you a message or notification.

April 20, 2012 | Alyssa Dahl: Facebook Fans Are Valuable

After reading, “Who Are Your Facebook Fans? Your Best Customers.” I was able to see Forrester Research apply the number of fans from a Facebook page, determine who these people are, and what they mean for each company.

April 13, 2012 | Alyssa Dahl: Finding the Happy Medium

In order to grow your social media networks, there has to be an effort from the company creating conversations and the users willing to join your communities. Within each network, there is a happy medium about how often a company should post.

April 11, 2012 | Alyssa Dahl: At your company, who is in charge of your social media accounts?

When looking for someone to run your company’s social media accounts, you need the right person. The size of the company determines whether this should be someone’s full time or part time job. Today, I am going to help you determine what you should be looking for in a Social Media Community Manager.

March 30, 2012 | Ron Lee: Goodbye coupons, hello hashtags

Would you Tweet to save money? American Express is betting its customers will do just that. As part of a broader Membership Effect strategy, Amex is using social media platforms to add value to its cardmembers by allowing easy redemption of merchant offers without the need for coupons or special codes.

March 27, 2012 | Alyssa Dahl: Importance to Engage in Real Time

Towards the end of February, Sundog held an event at the Plains Art Museum called Social.Mobile.Cloud. Sponsored by Sanford Health, Sundog partnered with Salesforce and Google who brought representatives to speak at the afternoon gathering.

March 23, 2012 | Greg Ewing Lee: The Clouds are Shifting: Trends Toward Increased Cloud Adoption

As the cost of cloud solutions continues to decrease, the desire to move more core business functions to cloud is increasing. However, the quest for a cloud-centric enterprise has several roadblocks, many of which continue to lower.

March 23, 2012 | Alyssa Dahl: Top Social Media Videos for a Business

Over the past year I have compiled a list of Social Media videos that tie directly to the business. Some videos are new and some are old but I think watching them can help one understand how social media really ties into business. Below is a list of my favorites; some are more advanced than others. Take a look and hopefully these videos can be a resource to you and educating your team on the power of social media.