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May 10, 2012 | Greg Ewing Lee: Implications of Salesforce’s Government Cloud
A few weeks back, Salesforce announced the creation of its own “Government Cloud”, a cloud platform dedicated to the Government sector. This platform is intended to provide a fast-track for all levels of government to reach the cloud. Not only does this prime Salesforce to take over another market for their cloud-based services, more so, it helps the public sector to make traction toward an elusive goal of evolving the technology and services of the public sector.
April 30, 2012 | Greg Ewing Lee: Extending Beyond Salesforce Analytics
There are few things more frustrating to organizations than the inability to effectively analyze the data that they are capturing. Salesforce provides a great deal of flexibility for capturing data and executing business processes in the cloud, but reporting/analytics seems to always come up short for many organizations’ needs. With this understanding, what options do organizations have to leverage the power of their investment in the Force.com platform and get effective and flexible analytics?
April 03, 2012 | Preston Johnson: Support Challenges in the Cloud
It’s understatement to say that the move from traditional infrastructure to cloud technologies has dramatically changed how support teams operate. Here’s why.
March 23, 2012 | Greg Ewing Lee: The Clouds are Shifting: Trends Toward Increased Cloud Adoption
As the cost of cloud solutions continues to decrease, the desire to move more core business functions to cloud is increasing. However, the quest for a cloud-centric enterprise has several roadblocks, many of which continue to lower.
February 23, 2012 | Danielle Naboulsi: Live Blog: The Social Mobile Cloud Event
Get a play-by-play of the 2012 Social Mobile Cloud Event with presentations from Sundog, Salesforce and Google representatives.
September 02, 2011 | David Held: What is Marketing Automation?
Marketing automation is term that is gaining momentum within larger companies as well as marketing and advertising agencies. But what does it mean and how does it impact your marketing initiatives?
May 31, 2011 | Shawn Tennyson: Personalize Your Marketing Message with VDP and PURL
Personalize your direct mail with variable data printing (vdp) and a personalized URL (purl) to stand-out from junk mail clutter and gather valuable information about your prospects at the same time.
May 19, 2011 | Paul Bourdeaux: Top 5 Mobile Fails From My Google IO Trip
Google I/O was an amazing conference - everything I had hoped it would be. With my emphasis on mobile technologies, having an entire day and track devoted to the Android platform was exciting! But while the conference itself delivered a home run, some of the peripherals left a little to be desired on the mobile front. So today I present my top five mobile fails from my Google IO trip.
January 31, 2011 | David Held: Choosing a Lead Management Solution: Email Service Provider vs. Marketing Automation
Should you use tools such as an email service provider or a marketing automation solution when you are evaluating vendors to automate your lead management program? I realize this is not a fair comparison as they are each distinct marketing tools with a strong case being made for both. But what should you use?
November 30, 2010 | David Held: Do Your Leads Have a Social Score?
It is becoming obvious that how we look at leads is evolving. Whether you are using a basic lead scoring system, or perhaps a sophisticated lead management program to score, age and route your leads to your sales team. Leads are no longer just names, they are assets that have a dynamic value tied to who they are, what they are looking to purchase and the interactions they have completed with your company.
September 30, 2010 | David Held: Salesforce Chatter - A Case Study
With the upcoming Winter ’11 release for Salesforce.com, Chatter will be rolled out to all organizations bringing a fresh new look and the tools to change the collaboration within your organization. Here at Sundog, we have been using Chatter internally as part of our professional services application (PSA) and have experienced amazing results in team collaboration and work efficiency.
“Our Professional Services Automation tool with Chatter has centralized communications, improved project collaboration and increased efficiency.” Johnathon Rademacher – EVP, Technology
August 31, 2010 | David Held: Are You Aging Your Leads?
Many companies have created a lead scoring model such as [A, B, C or Cold, Warm, Hot] to help determine how valuable prospects are to your company. But what happens to the value of that prospect as time goes by? Are they as valuable six months from now as they are today?
