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CRM
July 30, 2010 | David Held: Product Review: Lead Scoring by Force.com Labs
You spend lots of time and resources developing leads for your sales team. Are you making the most of those efforts by making sure that sales is getting the hottest leads vs. those that still need to be nurtured and developed? Implementing a lead scoring model for your leads will enable you to prioritize them based on who they are and what they have done.
Force.com labs have recently made available a free application to allow you to apply value to your leads and separate the hot from the cold. With a simple download from the Appexchange, you can now create hundreds of behavior and demographic rules in seconds using point and click tools.
June 30, 2010 | David Held: Inviting PR to your Social Strategy
Much has been written about social media including many blogs here at Sundog. I found it interesting that a recent study done by USC has shown a large amount of authority and budget control is going to PR departments within companies. At Sundog, we tend to focus more on other marketing activities but realize the importance of inviting PR to the table, especially at the beginning of any social strategy.
May 31, 2010 | David Held: Is Your Customer Engagement Process Ready For Social?
It seems the easy way to become social today is to create a Facebook page, add some widgets to your websites and build a campaign to drive engagement. This all seems very familiar as in the way that marketing has always executed a marketing strategy. This is not a wrong strategy but does have some very apparent flaws, especially when it is the first tactic used as the starting point for a social media strategy.
May 25, 2010 | David Held: Technology tools that support your social CRM strategy
Last week, I blogged my thoughts on definitions of CRM, social media, and social CRM and the impact that social CRM may have in your organization, and today I want to introduce some of the leading technology vendors in this space. If you do research on social CRM, you will most likely find a dozen different definitions and models that have been laid out. Many of these are being defined and brought to market by technology vendors. While these vendors play a significant role in supporting your social media needs, we must be cautious when allowing the technology to define our strategy.
May 17, 2010 | David Held: Why buying butter may impact your health insurance
Social CRM is trend that is picking up more and more momentum as companies look to develop a social strategy and integrate with their existing customer relationship management systems. But what does “Social CRM” really mean and what might it look like in an organization such as yours? Is it possible that a social CRM system would create a scenario where buying butter in the grocery store would have an impact on your health insurance?
May 10, 2010 | David Held: Web 3.0 and the Future of the Internet – The Movie
So much information is available today. Imagine this information scaling to a point where Google is not able to keep up. What are we going to do with all of this data? How is your company preparing for the continued rapid growth of information as consumers publish more and more data, create new and expanding online relationships and control the conversations about your brand?
April 30, 2010 | David Held: Salesforce introduces easy way to organize leads from Wordpress
Does your company use Wordpress to manage your website? If so, chances are you have a contact page that emails you any new leads that you must than have to copy and paste into your Salesforce environment.
Announced today is an integration between Wordpress and Salesforce that allows people to enter a contact form on your site, and the lead goes straight into Salesforce CRM: no more copy pasting lead info, no more missing leads: each and every one of them is in Salesforce.com for you to follow up.
April 22, 2010 | David Held: Four steps to nurture your leads
You already collect leads from your website, tradeshows, personal contact and other channels and are storing them in a database or CRM system such as www.salesforce.com. However, many of these leads have an interest level that while immediate is not at a point where you want to pass them on to your dealer or sales team.
Implementing a lead nurture campaign might be the answer to fulfill their immediate need. One way is to send them a product information request and then stay engaged over a defined period of time until they are ready to buy.
Below are four steps to implement a lead nurture campaign of your own.
April 12, 2010 | David Held: Getting Social With Your Leads
Twitter. Facebook. Digg. YouTube. Flicker. Most have heard of these new social style vehicles. Many companies are jumping on the bandwagon and creating pages or groups for their ‘fans’ to follow. But what is their goal? How are they measuring the success of their efforts?
April 06, 2009 | Ben Hamilton: Developer Soft Skills
In the last few years, I can’t help but notice the increase in direct contact between developers and clients. This is often necessary for both the client to fully understand the work that is being done, as well as for the developer to hear directly from the client what they expect.
September 18, 2008 | Greg Ness: Infographics
The science and art of infographics is intriguing. An example of an infographic was Monday’s post on Soda vs. Pop statistics. The purpose of infographics is to give people a quick, visual shortcut to understanding the relationship and meaning of many numbers and/or statistics. The New York Times online had a disturbing, but effective interactive infographic yesterday showing the incredible change in one year of the financial sector’s total stock market value and the the carnage of major players involved in that change.
July 31, 2008 | Mark Sjurseth: Sundog Releases Territory Lead Routing for AppExchange
Sundog recently released a convenient application to customize the lead assignment behavior within salesforce.com’s Partner Relationship Management (PRM) application. The new app, Territory Lead Routing 1.0, is available for no charge on the AppExchange for organizations using PRM.
