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February 20, 2007 | Greg Ness: Enter SCADshorts, Win an iPod

Matt Charpentier, an Art Director at Sundog, and several of his creative fellow Dandy Dwarves were commissioned by the Savannah College of Art and Design (SCAD) to develop SCADshorts. Check it out. Each month there’s a new contest with a short video, and all you have to do is look for clues and guess the name of the video. There are more details in the “About” and “How To Play” sections of the above link.

February 12, 2007 | Greg Ness: The Power of Digital Media

I’ve seen the above video show up a couple of places now (Seth Godin and The Long Tail) and it is captivating to say the least. It is from Michael Wesch, a professor of anthropology at Kansas State.

February 08, 2007 | Greg Ness: You Don’t Have To Be Big To Be Good

According to IAG Research, which ad agency won the Super Bowl Advertising Trophy: BBDO? Wieden & Kennedy? Fallon? Nope. It was won by a guy named Dale Backus and a small company called Five Point Productions. Here’s the story.

Great ideas come from anywhere and from companies of all sizes. Sometimes we forget that when the power of big brands obscure a view to the smaller players. Congratulations Dale and Five Point Productions.

February 05, 2007 | Greg Ness: I Want This Now!

The future of computing is fascinating, but just think of all the screen cleaner you’ll go through. There’s more: another presentation of the new technology by Jeff Han on YouTube here.

Come to think of it, why hasn’t Windex come out with a special spray for LCD screens yet?

January 13, 2007 | Ron Lee: Fill it up with gas and tunes!

If you’re tired of grimacing as you watch the gas pump ticker go turbo while you’re fueling up your car,  there’s hope. You could be whistling instead while you fill up your tank and top off your mobile playlist. This is all thanks to an Internet-ready WiFi capable gas pump, complete with downloadable tunes. Say it ain’t so!

December 05, 2006 | Greg Ness: Having Fun

It’s 2007 marketing planning time for a lot of companies right now. A great way to look at igniting success for you or your company and having fun in the process is Michael Stanier’s Eight Irresistible Principles of Fun.

November 21, 2006 | Greg Ness: Short Is The New Long

While mining some of the nuggets in Seth Godin’s excellent new book, Small Is the New Big, he made me also think “Short Is The New Long.”

You have an idea or concept for a business, a product, an invention or some other innovation. How do you communicate it? Sometimes people in business try to make sense of it all by writing business plans, marketing plans, creative briefs, missions, visions, value propositions, elevator speeches or lengthy brochures to articulate their thoughts. Whoa. It shouldn’t be that hard. In fact, the chance for success with your idea is probably inversely proportional to the time it takes to express it. Most people are running their business and personal lives with a serious time crunch. They don’t have time for your long version.

November 17, 2006 | Dean Froslie: Butterball Gobbles Up Social Media

Fretting about that Thanksgiving turkey? Before you pick up the phone, find your iPod. Butterball’s 26-year-old turkey helpline has been given a social media makeover. Earlier this week, ClickZ reported on the turkey king’s new podcast series designed to reach a new generation of consumers.

November 13, 2006 | Phil Leitch: My 2006 Christmas List

With Thanksgiving nearing, I thought it was time to put together my Christmas wish list so Santa knows what to bring. Without further ado and in particular order, here is my 2006 Christmas list…

Web 2.5

Web 2.0 is beginning to get really boring guys. How many to-do lists, note takers, calendars, virtual desktops, social networks, bookmarking and Digg-clones are we going to build? Yes, all of these things were really cool when it all started. Heck, I couldn’t get enough of it. But now every week brings an entire new batch of the same thing. Let’s see something new. I don’t think we can have Web 3.0 until Web 2.5 shows some truly amazing applications of the technology and ideas of Web 2.0.

November 08, 2006 | Greg Ness: YouTube Is Time Magazine’s Invention Of The Year

Almost two months are still left to go in 2006, and Time has already conceded invention-of-the-year honors to YouTube. Considering the dazzling rise of this concept from start-up to one of the most popular sites on the Internet in just 18 months, the honor seems well deserved. YouTube, which recently sold to Google for $1.6 billion, is the ninth busiest site on the Internet (based on Alexa rankings) with a daily reach of over 65 million people.

October 30, 2006 | Greg Ness: Sporting Goods Technology Trends

Saturday’s post pointed out recent statistics on the fast growth of online sales in the consumer electronics, apparel and sporting goods categories. The day before, the Fortune Business Innovation Insider blog referenced an interesting presentation by futurist Jim Carroll on where sporting goods are heading. Based on the five trends that Carroll points out, technology will obsolete most equipment as we know it today. Computer chips, RFIDs, GPS, wireless sensors and other tech will find their way into most basic sporting goods sooner rather than later.

October 23, 2006 | Greg Ness: iPod: It Seems So Simple

There is an interesting story in Wired about how the iPod came to be. However, it is more than story; it is a short primer on creativity and innovation.

It started with a simple question from Steve Jobs: What can we do to make more people buy Macs?”