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March 31, 2011 | Sarah Longfors: Demographics Are Out; Psychographics Are In

Email marketing may be heading in a new direction, along with many other advertising media.

January 28, 2011 | Jodi Heilman: Why Embracing Social Media Is Good Business

Your brand is living and breathing on social media. Better to engage in the conversation, than ignore it.

December 16, 2010 | Nick Green: Font Use for Internal Documents

If your office is anything like mine, your employees use both PC’s and Macs.  Non web-based correspondence has no font choices beyond that on the user’s computer.  For internal documents and stationary, use fonts that come across the way you think they will in internal communications.

December 15, 2010 | Anthony Suda: Google Apps and Accounts

Google announced to its Apps users a while ago that they will be transitioning all Apps accounts to a new infrastructure that will allow users on Google Apps domains to make use of more of the services that regular Google Accounts can access (like those tied to a gmail.com email address). We’ve started the transition of a few of our own Google Apps accounts to the new format. There are a few things to be aware of.

November 29, 2010 | Ron Lee: Office email intrudes on holiday work-family balance

Fess up: Did you check your work email over the recent Thanksgiving holiday? If you did, you’re in good company (although maybe not in the good graces of your family or in-laws for doing so). A recent survey shows a majority (59%) of employed American adults check work-related emails during the holidays like Thanksgiving and Christmas. Where you one of them?

October 28, 2010 | Anthony Suda: Google Apps and Android Device Policy

Google recently announced that with the adoption of so many Android devices (over 200,000 activations every day), they are launching new administrative controls that will make these devices more secure for businesses.

October 26, 2010 | Lee Schwartz: Is Quality Lead Generation Getting Easier?

According to The Sales and Marketing Institute, 70% of business-related contact data is outdated after only 12 months.

September 30, 2010 | Sarah Longfors: One-to-One Marketing Thrives Online

Many of us love to go into our favorite little shop where we know the owners and the inventory. Whether it’s a boutique with just the right accessories or the small coffee shop with the best latte, it’s always nice to enter a business where people know us and know what we like.

August 31, 2010 | Sarah Longfors: Is That a Promotional Email or a Newsletter?

This might be a “square vs rectangle” question, but what is the difference between a promotional email and a newsletter?

July 28, 2010 | Sarah Longfors: Who is Responsible for Bad Data?

In a recent project, I was tasked with cataloging data we currently had for an email marketing list. I found duplicates, incorrect addresses and information that was inaccurate or not applicable. What I didn’t expect to find was how many members had bad data in their account.

June 30, 2010 | Sarah Longfors: Email and Social Media Collaborating?

The future of email marketing seems to be a hot topic. Some believe email will be phasing out as social media takes over communication. However, I tend to agree with Sam Diaz in his blog, “Forrester: Email may be here to stay but it definitely needs an overhaul.”

June 23, 2010 | Anthony Suda: Multiple Domains for Google Apps

Google just announced that Apps will now support multiple domains. They’ve sort of had this support before with domain aliases, but aliases just mean .(JavaScript must be enabled to view this email address) will work for you if .(JavaScript must be enabled to view this email address) is the primary email.