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Flash
July 27, 2009 | Nick Green: Flash Catalyst offers new workflow
Adobe’s newest beta product, Flash Catalyst boasts that it’s the missing link between developers and designers. It gives a visual layout interface for designers to create and begin flushing out interactivity on the site. Adobe’s pitch is that this work flow allows for much of the front end development to actually be done by the designer leaving the true coding to the developer. It’s an interesting idea, but how useful will it be?
July 21, 2009 | Nick Green: Rich Media Defined
To work in rich media online advertising for the past few years, you’ve had to become a polyglot of dozens of dialects referring to the technical and non-technical elements involved. While one advertising hosting service may term an ad ‘Rich Media’ and attach a fee for the service, any number of other hosts may draw the line differently increasing or decreasing the CPM cost accordingly. Even the method in which an ad is served can redefine its status in the eyes of the ad placement personnel.
Let’s clear this up.
July 07, 2009 | Nick Green: Video and Rich Media Ads Prove their worth… again
Despite simple Flash banner’s ubiquity, or perhaps because of it, they are considered to be the least effective form of graphic online advertising, according to a recent whitepaper from DoubleClick, a division of Google and Dynamic Logic.
June 21, 2009 | Nick Green: Immersive Media demos interactive 360 video concept
So often Flash has been kept as a standalone piece in commercial development. When ‘pushing the limits’ professional developers often limit themselves to integrating video only at the most elementary of levels.
