Categories

May 13, 2012 | Rob Burke: Behind The Scenes – Timelapse Product Shoot

As part of the Doosan shoot in Tucson (yeah, it’s fun to say) we shot two product timelapse’s of Doosan’s excavator and dump truck. With perfect weather and perfect stars, the desert was a perfect place to pull it off

April 27, 2012 | Kevin Barthelme: Web-to-Print Marketing

We recently launched a new set of web-to-print tools for use by the client’s product and services dealerships. The goal was to create a new service where dealers can browse, customize, preview and download client-approved, print-ready marketing materials.

April 26, 2012 | Shawn Tennyson: Stop the Texts. Stop the Wrecks.

“Stop the Texts. Stop the Wrecks” is a campaign to educate drivers about the dangers of texting while driving. It utilizes a website, three powerful videos, outdoor and social media to reach drivers.

April 09, 2012 | Lee Schwartz: Keep or Drop the TLD In Your Advertising?

Is including your TLD (Top Level Domain) in your ad still important? Here are some quick questions to help you decide.

April 05, 2012 | Damie Berkey: Content Marketing – Like Bell-Bottoms to Boot Cut?

The ability to adapt (often quickly) is a characteristic of many successful organizations. Along with this ability is an inherent knowledge that new technologies and methods are continually emerging from earlier approaches. What worked in the past will most likely need to evolve in order to be effective in the future.

March 30, 2012 | Ron Lee: Goodbye coupons, hello hashtags

Would you Tweet to save money? American Express is betting its customers will do just that. As part of a broader Membership Effect strategy, Amex is using social media platforms to add value to its cardmembers by allowing easy redemption of merchant offers without the need for coupons or special codes.

March 30, 2012 | Lynlee Espeseth: Marketing Your Business Shouldn’t Be All Business

An interesting article recently appeared on Social Media Today that suggested newer, image heavy social sites like Pinterest are popular because people need a “vacation” from their usual social routines on Twitter and Facebook. In other words, being able to mindlessly skim through images is a nice way to take a break from your sister-in-law complaining on Facebook or businesses vying for your attention on Twitter.

March 01, 2012 | Lynlee Espeseth: Pinterest, Spending Power and the Importance of Marketing to Women

With the enormous growth of Pinterest over the last few months, there has been an equally enormous number of articles written about the site. Those that aren’t “how-to guides” usually fall into one of two camps: 1) Pinterest is dominated by women looking for craft projects and isn’t really the best marketing tool, or 2) Pinterest is much more than that and could serve marketers well.

What’s interesting about these opinions is that they seem to suggest that the two ideas can’t be combined. That is, a social site couldn’t have a strong female appeal and still be a valuable marketing tool (at least for anything outside of sofas and jewelry). The fact is, however, ignoring the amount of financial influence women hold is not a smart marketing tactic.

March 01, 2012 | Greg Ness: Marketing Execs Struggle To Keep Up With The Pace Of Change

Key marketing execs have had to cope with massive changes in the marketing ecosystem over the last decade or more. Most of the changes have been enabled by the Internet and related technologies. While this has provided wonderful new tools to fulfill marketing goals and objectives, keeping up with the amount of change, and the rate of change has been overwhelming for many marketers.

February 29, 2012 | Shawn Tennyson: Finalists for the OBIE Awards Announced

The OBIE Awards is the ad industry’s oldest creative design award. It recognizes designs produced for outdoor advertising campaigns and is awarded by the Outdoor Advertising Association of America (OAAA). Check out some of the finalists.

February 23, 2012 | Lynlee Espeseth: The Cost Effectiveness of Inbound Marketing

It seems like more and more information is published every day proclaiming that outbound marketing is the past, and inbound marketing is the future. No matter how many of these blog posts and white papers appear, plenty of businesses are resisting the message and would prefer to stick with traditional interruption marketing methods such as commercials and print ads. After all, a business must make money to survive, and hasn’t it been these methods that have made businesses profitable for years? 

February 21, 2012 | Damie Berkey: How To Write A Blog That Starts The Lead Generation Process

Content, in its many forms, needs to be interesting, relevant and useful in order to attract the attention of readers and prospects. It must also serve a purpose and that purpose, if you are a business that requires leads to prosper and grow, is to help you generate leads and begin moving prospects down the sales funnel.