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January 18, 2012 | Greg Ness: Content Marketing In A Nutshell (infographic)

This says a great deal about content marketing in one concise infographic.Content marketing helps increase visitors to your website and social media pages. That, in turn drives more leads, sales and revenue. No wonder people are getting on the content bandwagon!

January 13, 2012 | Greg Ness: For Lead-Focused Companies, Create More Revenue With A 1-2-3 Process

How can you create more revenue? Almost every business would like an answer to that question. The challenge, of course, is how to go about getting it done. It is certainly an important topic in MBA programs, and countless business books offer suggestions in response to this important question. However, maybe the answer is hiding right under your nose – or perhaps more specifically under your mouse.

January 12, 2012 | Greg Ness: Content Shelf Life

The effective longevity of content can vary greatly. Some of it is as fleeting as a raindrop, while other pieces of content can be useful for years.

January 11, 2012 | Greg Ness: The Rise of Inbound Marketing

Inbound marketing is gaining more traction, but really it's not about marketing. It is about the consumer and who they trust. The anwer is easy: friends and family (71% trust recommendations from this source).

Outbound marketing is the old interuption-based way of marketing (paid media), and while it still has its place, it has lost some of its potency. In fact, 75% of people distrust this source for information.

On the other hand, inbound marketing (owned and earned media) uses helpful, timely and relevant  content – delivered via dynamic websites, email or social channels – to bring prospects and customers to companies. 

The infographic below from HubSpot details how inbound marketing is changing e-commerce.

January 03, 2012 | Paul Bourdeaux: Dominos Pizza Launches Augmented Reality Mobile Campaign

Domino’s Pizza is using Augmented Reality to promote its 555 deals in Britain, with over 6000 AR enabled posters going up across the UK.

December 29, 2011 | Ron Lee: GE poised for entrée into retail banking

This week’s announcement by General Electric’s finance operation to acquire $7.5 billion in retail deposits from MetLife is significant on a number of fronts, most notably that the competitive threat from GE, a “non-bank bank,” is very much alive going into the new year.

November 30, 2011 | Ron Lee: Bankers, just how good are your online marketing efforts?

Banking consultant Ron Shevlin has a hunch: Banks and credit unions need a better way to assess their online marketing capabilities, to know how they are doing, and to create an investment and priority roadmap to improve online marketing capabilities. Find out how Shevlin developed a two-part assessment model to do just that.

November 10, 2011 | Paul Bourdeaux: 80% of mobile phone owners use phones while watching TV

Back in June, I blogged that Mobile Is Changing the Way We Watch TV. This week in its annual outlook report, Razorfish reports that 80% of mobile users are multitasking on their mobile device while watching TV, with 15% staying on their device for the entire duration of the show.

October 31, 2011 | Ron Lee: Debit Card Fees Translating to Consumer Backlash

“A checking relationship with rewards – and no monthly debit card fee.” That’s the online promotion Citi is running right now. No doubt other financial institutions soon will be spinning similar themes, as big banks rush to abandon planned debit card fees in response to growing and vocal consumer frustration, much of it playing out via social media.

October 30, 2011 | Dean Froslie: Customer Persona Revealed in New Television Spot

Too often, organizations plan marketing programs without truly understanding their prospects and customers: who they are, how they think and what they seek. However, a new National Car Rental television spot clearly reveals the persona they want to target.

October 06, 2011 | Greg Ness: The Words of Steve Jobs

I'm sad to hear about the passing of Steve Jobs. Whether you use Apple products or not, what Apple did – through Steve's vision – changed the face of technology, reshaped whole industries, and enhanced the way we worked and played. A partial list of his quotes reveals so much about this creative and entrepreneurial visionary. Remember the man; remember his words:

October 03, 2011 | Lee Schwartz: Marketing Events on Facebook

It’s almost as if they created Facebook for event promoters. It’s as if Mark Zuckerberg was sitting in class at Harvard and thought, “How can we increase attendance at our frat parties?” and came up with the billion-dollar solution.