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May 13, 2012 | Rob Burke: Behind The Scenes – Timelapse Product Shoot

As part of the Doosan shoot in Tucson (yeah, it’s fun to say) we shot two product timelapse’s of Doosan’s excavator and dump truck. With perfect weather and perfect stars, the desert was a perfect place to pull it off

May 11, 2012 | Lon Keller: I Want ALL of my HDTV

When creating commercials or other content for broadcast television, production companies need to adhere to certain standards. These standards have been driven from two primary sources: the Federal Communications Commission and the owners of the broadcast outlets.

For many years, the technical process of creating commercials or other content for broadcast television was fairly straightforward. There were no widescreen plasma or LCD screens. All television sets contained a cathode ray tube, which beamed an image onto a phosphorescent screen.  The size of the image, measured in scan lines, was 720 x 486, a 4:3 aspect ratio. All television cameras and video tape recorders captured 4:3 images. Producers, photographers and editors practiced their craft inside the confines of that 4:3 image and all networks and local stations broadcast an analog standard definition signal.

March 13, 2012 | Rob Burke: HD Video - The Rise or Demise of Quality over Quantity?

In the last seven years we’ve seen the birth of a new generation of content and consumption.
HD video has fast become integrated into consumer equipment from cameras to phones. So how does this translate into the rise or demise of professionally created content?

December 21, 2011 | Alyssa Dahl: Social Media Tools

For each social network, there are many tools we use to help us monitor and manage social presence. Below you will see a list of some tools we use. You will be happy to learn most of these are free.

November 30, 2011 | Renee Cook: Online Video – It’s Where the Viewers Are

eMarketer estimates that US online video ad spending will reach $7.11 billion by the end of 2015, making it the fastest-rising category of online spending.

November 30, 2011 | Shawn Tennyson: 3D Digital Signage Without the Glasses

What is the current state of 3D technology as it relates to digital out-of-home media? Can the technology be used without the need for cumbersome 3D glasses?

November 10, 2011 | Paul Bourdeaux: 80% of mobile phone owners use phones while watching TV

Back in June, I blogged that Mobile Is Changing the Way We Watch TV. This week in its annual outlook report, Razorfish reports that 80% of mobile users are multitasking on their mobile device while watching TV, with 15% staying on their device for the entire duration of the show.

November 01, 2011 | Lee Schwartz: YouTube: The New Cool Way To Say You’re Sorry

JetBlue committed the cardinal sin among airlines during this past weekend’s freak snowstorms—they kept people on a plane for hours. In 1991 they might not have even apologized. In 2001 they might have offered free tickets/perks to the inconvenienced passengers. In 2011, they followed the lead of several other companies by offering an apology on YouTube.

September 29, 2011 | Shawn Tennyson: Ovation Captures a Live Show for Your Digital Device

Ovation is a live digital music distribution kiosk available at concert venues. The Ovation kiosk allows you to purchase the live concert you just experienced and download it directly to your digital device or have it emailed to you.

September 29, 2011 | Dean Froslie: When an Employee Tweeter Leaves, What Happens to the Followers?

If you tweet on behalf of your employer, can the organization hand off your followers to your successor if you leave?

September 26, 2011 | Alyssa Dahl: Facebook Continues to Roll Out Changes Thursday

Facebook is constantly evolving to better suit the needs of its users. In order to stay in front of the competition, the company will model themselves after the ever-changing fashion world, as referenced in The Social Network. As fashion goes in and out of style constantly changing, Facebook will constantly change and evolve. At the Facebook F8 developers’ conference last week, CEO, Mark Zuckerberg announced several significant changes coming to Facebook. One in particular will take place on personal profile pages, a new look called Timeline. This profile redesign is posted by Mashable to roll out this Thursday. The changes will be open to the public October 4th.

September 26, 2011 | Jodi Heilman: Apps Give Artists a New Creative Canvas

Icelandic singer, Björk, is using technology to enable creativity for her newest album release.