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February 28, 2011 | Renee Cook: Getting More Mileage from your Television Ad.

Looking to extend the reach and spend of your next television campaign? Shazam it. Shazam, the world’s leading mobile music discovery provider, and Old Navy have created a unique shopping experience using the Shazam discovery app for Old Navy’s spring advertising campaign. 

February 25, 2011 | Renee Cook: And the Oscar goes to…

Millions are expected to watch the Academy Awards this Sunday, and advertisers are taking note. Not only are they buying up 30-second television spots, but they are also supplementing these buys with social campaigns.

February 16, 2011 | Renee Cook: Using Tweets for Billboard Copy

Here is a look at how a convenience store in Texas integrated twitter and digital billboards.

February 09, 2011 | Lon Keller: WebM vs H.264

I’ve been trying to follow the logic behind Google’s recent decision to drop native support in their Chrome browser for the widely popular H.264 video format, favoring instead a relatively new container called WebM which uses Google’s VP8 codec. What I have been able to conclude is that the real loser in this deal is (big surprise) us. Those of us who actually enjoy using the Chrome browser will someday need to install a plugin to watch h.264 videos. In fact, Microsoft, a proponent of HTML5, has recently released a H.264 plugin for Chrome. Anyone with an Apple i-Device will totally be out of luck as there is no WebM support. Content producers will need to encode yet another video format and pay more for online storage AND invest in new software that can encode the VP8/WebM format. Web development costs will also increase to accommodate yet another format.

February 01, 2011 | Renee Cook: Media Revenues Growing

According to MAGNAGLOBAL, a division of IPG’s Mediabrand, media revenues are expected to grow 3.1% in 2011, excluding the impact of political and Olympic advertising.

January 31, 2011 | Renee Cook: Television Still A Dominant Media Powerhouse

TV will account for about 41% of all ad revenues in 2011, and grow its share to 42% by 2012.

January 31, 2011 | Nick Green: Death to “Rich Media”

Saying “Rich Media” in 2011 is like saying a DVD menu was “Interactive” in 2006. All it meant was that it was gonna cost a bit more to produce.  Online advertising technologies have grown more complex and similarly so should our vocabulary.

January 30, 2011 | Renee Cook: Do you watch the Super Bowl for the football or for the commercials

According to a new report from Lightspeed Research, a unit of WPP’s Kantar, only slightly more than half of the game’s viewers will be watching for the football.

January 25, 2011 | Lee Schwartz: Our One-Minute Life

We now live in a real-time world. You could argue that it was always that way, but before it was only real-time in a local radius. “Viral” was only used to describe things like…real viruses. We’ve always seen meteoric rises and falls…but now we are part of creating them.

January 25, 2011 | Renee Cook: Is Your Ad an EcoAd?

Last week, CBS started giving a stamp of approval to its eco-friendly TV advertisers.  When a viewer sees an ad featuring the EcoAd leaf, they will know the brands are sponsoring environmental projects. A portion of the dollars spent on the EcoAds will go toward funding environmental and clean energy projects.

January 13, 2011 | Jim Heilman: The BCS Championship Game. Who were the real winners?

The BCS national championship game was watched by over 27,000,000 viewers, the most-watched program in cable history.

December 28, 2010 | Jim Heilman: Where’s the video? Online.

By 2014, over 193 million people will be watching video content online at least once a month.