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Mobile
February 20, 2008 | Ron Lee: Starbucks to serve up free Wi-Fi with its lattes
Starbucks reported last week on its ambitious plan to provide free Wi-Fi at more than 7,000 company-owned locations across the nation beginning this spring. That means you can get your fill of a double-tall non-fat no-whip half-the-mocha mocha plus a serving of free broadband to boot.
February 09, 2008 | Greg Ness: iPhone’s Growth: It’s An Amazing Story
I can’t think of any other product story quite like this. Can you? In just six short months, Apple has grown from a non-player in mobile to 2nd in the marketplace for smartphones. And that’s with limited availability.
I don’t have an iPhone (they are not available in our area), but I have its almost identical non-phone cousin, the iPod Touch. I can tell you that device delivers a brand experience that is refreshing in its form, simplicity, usability and usefulness. The difference between the iPhone and iPod Touch is a matter of feature/benefits. To me, what Apple is really selling here is a wonderful new interface to harness a crossroads of technologies, wants, and needs. The iPhone is like having a remote control for your digital life, and I am sure that is where Apple and the consumer will continue to prosper from this interface in the future.
January 31, 2008 | Ron Lee: Mobile Payments: Online Goldrush or Security Nightmare?
Reports this week illustrate the yin and yang of the exploding arena of mobile payments: one study suggests that mobile payments will grow to $22 billion by 2011, thanks to technology which will turn your mobile device into a virtual ATM in your pocket; yet other reports cite significant security issues as banks scurry to protect data and dollars as more customers use mobile devices to make payments.
December 30, 2007 | Greg Ness: Technology & Internet Trends
At least once a year, its helpful to look at Mary Meeker’s excellent PowerPoint presentation on Technology and Internet Trends. Meeker is a managing director at Morgan Stanley and a leader of the investment bank’s global technology research team. The link above is her slide deck from the Future of Media conference presented last month in New York.
Meeker’s in-depth analysis is viewed from a global perspective, and it provides a great deal of insight into where technology and the Internet are headed. The presentation is filled with salient facts for business executives and marketing professionals, but a few I found particularly illuminating included:
November 13, 2007 | Ron Lee: Mobile Banking: Ready for Prime Time?
The mobile banking arena is heating up, and, just in time for the holidays, so too is the marketing push from banks to get people to use the service. American Banker (registration required) reported that Wachovia and SunTrust have launched new services, and AT&T Corp. will unveil today new handsets with preloaded mobile banking software.
September 27, 2007 | Ron Lee: Surfing the Friendly Skies with Broadband
“Getting away from it all” soon could become more difficult, thanks to an announcement by Alaska Airlines this week to test in-flight broadband service.
September 23, 2007 | Greg Ness: Mobile Market Surprise: The Active Boomer Segment
Many big marketers are taking it slow in their choice to utilize mobile marketing. They often cite the fact that usage of advanced mobile phone features—Web, texting, videos, etc.—is happening in a significant way only among younger consumers. Based on a new study from InsightExpress that assumption is wrong.
July 12, 2007 | Ron Lee: ING Direct Launches Mobile Banking
American Banker reported this week that after a six month test, ING Direct has launched (albeit “softly”) its Orange Mobile service, another hot offering from the online/direct-banking giant.
June 29, 2007 | Ron Lee: Sign of the Times: iPhone Sales to Soar, Landlines to Decline
Amidst today’s iPhone launch hype and hoopla, there’s also less publicized but telling news of the impact cell phones are having (and will have) on landlines (hard-wired phones) and phone directories. It’s a sign of the times, reflecting a mobile society and technological advances.
June 15, 2007 | Ron Lee: Surviving Without e-Gadgets
CNET editor Andrew Lim reviews mobile phones for a living. In fact, CNET says he was born with “built in Bluetooth and spends more time reading and writing about mobile phones than is medically advised.” Perhaps that is why Andrew took part in an 8-Step Technology Detox. Find out what happened to Andrew as he tried to live without his favorite gadgets. 
June 04, 2007 | Greg Ness: New Apple iPhone Ads
OK, so I’m already an Apple enthusiast, but these new iPhone ads have to make an impact even on the most diehard BlackBerry fans.
iPhone ad #1
iPhone ad #2
iPhone ad #3
May 24, 2007 | Ron Lee: Unhook Your E-Leash On Your Next Vacation
Now that summer vacations are right around the corner, can you truly unhook from your office e-leash (Blackberry, cell phone, email)? It’s not easy. One in five workers claim they plan to stay in touch with the office while they are trying to get away from it all, according to a survey by CareerBuilder.com. Is it really possible to unhook?
