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March 01, 2010 | Lon Keller: Podcast Listeners: Highly Reachable American Consumers
As more television and radio consumers fall off the mass media grid, opting instead to receive content from a variety of online sources, including podcasts, they also become a more reachable audience and more accepting of advertising. It seems a bit counter-intuitive, but a recent report from Edison Research tells exactly that story.
April 02, 2009 | Lon Keller: Web Video: Your ROI is Waiting
Spend $1, get $10 in return. Some businesses are finding phenomenal success by investing advertising dollars in web-delivered media. In a recent interview from Beet.TV, Diggnation co-host Alex Albrecht talks about his personal success and the value web-delivered media can provide advertisers.
In related news, while television viewership is at an all-time high, the most recent Nielsen A2/M2 Three Screen Report shows more people are using internet to receive that content. Check out our latest podcast (#19) to learn more.
November 25, 2008 | Lon Keller: New President Meets New Media
2008 certainly gave us not only one of the most memorable presidential campaigns, but one that made the most of the internet. There’s an interesting recap from Podcasting News of how new media played a role in the 2008 election. Not too surprisingly, Obama thumped McCain soundly when it came to the overall success and innovative use of the internet, largely because the Obama camp did a better job of controlling their online message.
July 17, 2008 | Lon Keller: We Expand or We Die
Few things test our patience better than seeing the word “buffering” when watching a video or listening to audio on our computers. But please, don’t get mad at the internet. The internet was built to do one thing, move little packets of data from point A to point B. That’s it. Bandwidth dictates how many packets make the journey and how fast they get there. And three things determine your bandwidth: 1-Location. 2-Your Internet Service Provider. 3-Your bank account.
June 27, 2008 | Lon Keller: Spreading The Word
Investors.com, the online version of the Investor’s Business Daily newspaper, has published an article that says advertisers are placing more of their budgets with podcasts. To me, the good news here is not the fact that ad spend with podcasting is on the rise (we’ve known about that for some time now) but that a more established and respected institution like the IBD is telling the story.
IBD editors also have their own podcast. You can find it here. See ... this is part of how the podcasting game works. You find a podcast you like and spread the word.
May 23, 2008 | Lon Keller: Podcast Audience Up, Up, and Not Going Away!
Once again, new evidence has emerged that continues to legitimize podcasting as a formidable means of content and information distribution. In its third annual report on podcast consumption, the 2008 Arbitron/Edison Media Research Internet and Multimedia study reveals significant growth in the consumption of audio and video podcasts. eMarketer agrees, predicting podcast audiences will increase 251% in 2012. That’s less than four years folks. This is big news considering today’s market where consumers have a vast amount of choices for information and entertainment.
April 03, 2008 | Lon Keller: Podcasters: Don’t quit your day job—just yet.
Those of us in the podcasting game, both subscribers and producers alike, have listened for the past 4 years on how podcasting could allow a content producer to quit their day job and reap the rewards of financial freedom.
Recently, Michael W. Geoghegan posted some very insightful thoughts on the topic, going as far to say that podcasting is a community rather than an industry.
November 08, 2007 | Lon Keller: Sundog: The Podcast
Today we have launched Sundog: The Podcast. Visit the website and subscribe today!
On the show, we’ll take an entertaining look at the news, trends and best practices surrounding the worlds of internet marketing, Web 2.0 development and traditional media, and focus on how all these tie together to improve your company’s bottom line. Our first show focuses on the challenges businesses face controlling their brand in today’s Web 2.0 environment. Thanks to Greg Ness, Eric Ista and Matt Charpentier for guest-starring on episode #1!
September 26, 2007 | Lon Keller: Podcasting Continues to Gain Credibility ... and Income.
For those closely following our changing media landscape, you may already be familiar with the recently formed Association for Downloadable Media, an organization whose primary goal is to develop standards for podcasting advertising and audience measurement. On Friday, September 28th, the ADM will be hold its first in-person meeting at the Podcasting and New Media Expo. This will give attendees the chance to discuss the goals of the organization and discover what benefits podcasters may gain through ADM membership.
February 13, 2007 | Ron Lee: Return on Complaint
The San Francisco Chronicle is doing more than listening to its readers when they sound off. SFGate.com editors now are actually making audio files and podcasts out of some of their more vocal readers’ comments (or complaints) in a new section called “Correct me if I’m wrong.”
February 10, 2007 | Greg Ness: One Way Inc. 500 Companies Become Fortune 500 Companies
According to a new study by the University of Massachusetts-Dartmouth’s Center for Marketing Research, the fastest growing private companies in the U.S. are utilizing new online social marketing tools at twice the rate of Fortune 500 companies. Nora Banim Barnes, who is the director at the research center commented, “[The results] indicate that corporate familiarity and usage of social media is racing far ahead of what many have predicted.”
The survey sought to gauge the level of usage for blogs, podcasts, online videos, message boards, social networking and wikis. Of the surveyed companies, over two-thirds of the respondents indicated that online social marketing was very important or somewhat important to their rapid growth.