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Podcasting
October 10, 2006 | Ron Lee: Measuring TV viewership in an unplugged world
A commercial from AT&T touts how you can watch the same program simultaneously on TV, PC and cell phone. Add podcasts to the equation and you can see why the people at Nielsen Media Research have their work cut out for them. It’s one thing to measure the network TV viewing habits of some 40,000 homes where the TVs are wired to report back to Nielsen. It’s an entirely different story when you try to measure what people watch on handheld devices or from people’s computers streaming network TV shows. Read more about how Nielsen is changing with the times.
