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April 04, 2012 | Rob Burke: Creative interface and user interaction is expected

Have you ever been to a website and your first thought is “this site is shady?” Have you ever downloaded an app only to open it once and never again? This is what I like to call Back Alley Design Syndrome (or BADS for short).

March 20, 2012 | Craig Isakson: Underdog

This past weekend I had the opportunity to attend Mobile March in the Twin Cities.  During the conference, I attended a four hour long Microsoft Windows Phone training session.  My reasoning for attending this session was to learn more about a platform I have little experience in.

June 27, 2011 | Paul Bourdeaux: QR Codes Rule In Kellogg Mobile Campaign

Kellogg Co. recently launched a mobile marketing campaign for its Crunchy Nut cereal that employed both QR codes and SMS requests for its call to action.  In the past, SMS has always offered a stronger call to action, largely because QR capable phones were not as far reaching.  This time, QR codes were much more successful, generating 40,000 scans as opposed to 6000 SMS messages.  Is this a sign of changing times?

June 22, 2011 | Alyssa Dahl: Social Media Listening Tools – Part 2

In the previous blog, Social Media Listening Tools – Part 1, we mentioned summarized tools like Radian6, Alterian and Sprial16. Read on to see what we thought about more tools below.

June 20, 2011 | Alyssa Dahl: Social Media Listening Tools – Part 1

Conversations around prominent brands are very difficult to track manually. It’s important to find out what competitors are talking about and what consumers are saying about your brand. Some companies even like to see what is being said about specific products, services or trends in their industry. A social listening tool is needed to effectively measure these types of conversations on an ongoing basis. At Sundog, we watched multiple demos and did all of the talking for you. Below is a summary of half of the tools we explored, be sure to stay tuned for part 2 of the tool summary.Social Media Listening Tools – Part 1

February 23, 2011 | Paul Bourdeaux: Park Co Realtors Score Big With Location Aware Mobile Campaign

Park Company Realtors have taken the next step with mobile marketing, adding a very creative and user friendly location aware mobile campaign.  By simply texting PARK to 59559, a location aware service determines what property you are standing by and sends you information on the listing you are at as well as the 5 closest properties for sale listed in MLS.

Read on for the process their marketing department took to arrive at their current campaign.

November 15, 2010 | Paul Bourdeaux: NAVTEQ Location-Based Marketing Campaign Sees Impressive Results

NAVTEQ‘s recently launched location based marketing platform “LocationPoint” was employed in a campaign for more than a dozen O2 concert venues in the United Kingdom. Early campaign results are impressive, with the initial click through rate of 20% and an additional 40% of consumers visiting the attached mobile website. The campaign even netted a 16% conversion rate in which consumers requested a map orienting or directing them to the convert venue.

Read on for more about this successful campaign!

September 29, 2010 | Shawn Tennyson: Generating the Right Traffic to Your Booth

With the prevalence of social media, there is a multitude of ways to inform your current customers and future prospects of your upcoming trade show event. The most important point to remember is to have a targeted list first and then decide which channel will most efficiently reach your audience. The result will be more qualified prospects at your show with higher return on investment for your company.

September 21, 2010 | Paul Bourdeaux: QR Codes Provide Mobile Marketing In-Store

We’ve seen QR codes in magazines, billboards and TV ads.  Now we are starting to see them in a new venue - the retail location itself.

September 01, 2010 | Paul Bourdeaux: 53 More Reasons To Take Mobile Seriously

Are you looking for one or two or fifty-three reasons to take mobile seriously? Then B.L. Ochman’s recently published blog post, Be Mobile or Be Dust, is an excellent place to start.  It, along with the referenced report by Burson-Marsteller and Proof Integrated Communications highlights 53 reasons that companies can no longer ignore mobile. The report is very informative and thorough, but by now it shouldn’t be news to any of us. The time to embrace mobile is NOW!

August 30, 2010 | Paul Bourdeaux: Mobile Marketer - Talent crisis looms in mobile advertising and marketing

A recent headline from Mobile Marketer is a little disturbing - Talent crisis looms in mobile advertising and marketing. Is mobile talent in the marketing industry really lacking to the point that we have reached crisis mode? In short, yes.

July 28, 2010 | Paul Bourdeaux: 2010 Holiday Season Will See Largest Mobile Marketing Push To Date

Experts at ABI Research are predicting that the mobile marketing budgets over the 2010 holiday season will be the largest ever - significantly bigger than 2009.  This means that brands are finally beginning to realize the importance and power of mobile.