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April 30, 2012 | Dean Froslie: Image Optimization: The Often-Overlooked SEO Tactic

Image optimization is often overlooked as part of SEO, and at least three explanations come to mind.

February 28, 2012 | Damie Berkey: How To Mitigate Google’s Panda Content Filter

Much has been made of the Panda search algorithm update, implemented by Google in February 2011, with several additional updates over the past year. Panda was created to devalue low quality content in search rankings. 

February 14, 2012 | Damie Berkey: Is Your Content Ready For The Future Of Search?

One of the most important things for any business is that you can be found on the Web.  This is why marketers pay so much attention to Search Engine Optimization (SEO), prudent website development, content marketing, and pay-per-click campaigns. These all help you get found!

November 28, 2011 | Dean Froslie: Social Network Links Rely on SEO Fundamentals

If you took a snapshot of your social networks a year ago, and compared them to today, you’d probably notice a key difference: We’re all sharing more news stories and website links than ever before.

August 29, 2011 | Dean Froslie: What Sitelinks Enhancements Mean For Content Creators

Earlier this month, Google unveiled several changes to organic search sitelinks – tweaks that should grab the attention of anyone who creates content or monitors search engine performance.

September 29, 2010 | Paul Bourdeaux: Location Location Location – One-Third of Mobile Searches Are Location Based

During a speech at CTIA Wireless 2010, Diana Pouliot, director of mobile advertising at Google, stated that one-third of all Google searches from a mobile device had some relevance to the location of the user. This additional search parameter – location – is going to change the face of SEO.

August 16, 2010 | Paul Bourdeaux: Mobile Devices To Outnumber PCs By Q4 2010?

Why is the marketing community making such a big deal out of the mobile web? Maybe because some models are predicting that mobile devices, such as smart phones, iPods, and iPads, will outnumber PCs as soon as Q4 2010!

May 04, 2010 | Alyssa Dahl: The New SEO – News Feed Optimization (NFO)

Top News and Most Recent. If you have a Facebook profile, you are aware of these two items on the news feed. Many Facebook users don’t even really notice or know the difference between these types of news feed, so to get us started, I will explain each a little bit.
Top News is what Facebook determines your “top news” or the activity you would care about the most. It determines what to put in the top news by your activity on Facebook.

April 29, 2010 | Dean Froslie: Why Marketers Should Know About HTML5

For those of us who aren’t web developers, it’s easy to ignore the HTML5 chatter. So what’s different this time? Why should marketers start paying attention?

January 07, 2010 | Paul Bourdeaux: Mobile Search is NOT the same as Internet Search

In early 2009, the Kelsey Group predicted that mobile advertising revenues in the United States are expected to grow at a compound annual growth rate of 81.2%, from $160 million in 2008 to $3.1 billion in 2013.  As more and more analysts echo this prediction, more and more marketing companies are beginning to take notice.  Mobile search is one area that stands out as the most promising.  But there is one thing that a company must remember before they enter into the mobile search venue.  Mobile search is not the same as internet search.  Here’s why…

November 30, 2009 | Paul Bourdeaux: Top Ten Mobile Marketing Myths

Don’t ask me why, but the blogging community seems to LOVE top ten lists.  So to appease the masses, here is one on the top ten myths about mobile marketing.

September 25, 2009 | Dean Froslie: Google: The Keywords Meta Tag Doesn’t Matter

Earlier this week, Google’s Matt Cutts confirmed what has been long-suspected among SEO professionals: The search engine places no value on the keywords meta tag.