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May 02, 2012 | Lee Schwartz: Writing the Perfect Website RFP

How do you write an RFP that delivers the best responses? Here are some “do’s” and “don’ts”—and some just plain rants.

February 06, 2012 | Greg Ness: 6 Steps To Turn Your Website and Social Presence Into A Sales Engine

For many companies, the most powerful and effective salesperson isn't a person at all – it is your website (traditional and mobile) and your social media pages. Good salespeople are a top asset for any company to have, but think of your website and social pages as the ultimate sales machine that can keep selling 24 hours a day, 7 days a week, and 365 days a year to every corner of the country and globe.

December 28, 2011 | Paul Bourdeaux: Mobile Sales Surge on Dec 25, 26

Online sales were healthy this holiday season, and mobile played a big part.  Sales were up 16.4% over the previous Christmas, and up 10% on Dec 26.  On both days, mobile sales accounted for nearly 20% of the total sales.

October 30, 2011 | Dean Froslie: Customer Persona Revealed in New Television Spot

Too often, organizations plan marketing programs without truly understanding their prospects and customers: who they are, how they think and what they seek. However, a new National Car Rental television spot clearly reveals the persona they want to target.

August 31, 2011 | Ron Lee: Texas Bank SWARMs over Customers

In this time of intense competition, earnings pressure, customer attrition and declining branch traffic, how can banks truly reengineer the customer experience? $1.2 billion Extraco Banks, Temple, Texas, is a great example of how a financial institution can transform its retail operations and culture from top to bottom.

March 31, 2011 | Shawn Tennyson: The Small Details Can Really Add Up

Your trade show booth, space rental, brochures, and pre-show mailing are just a portion of the cost of exhibiting at a trade show. The small details, often overlooked, can take up a large portion of your budget and should be considered when planning for your next event.

March 30, 2011 | Jodi Heilman: How To Sell Great Creative

Great creative makes people nervous. That’s why you have to sell it.

February 28, 2011 | Shawn Tennyson: What’s Working in Trade Show Exhibiting

Skyline Displays and Tradeshow Week recently surveyed 173 exhibitors to find out how they have adjusted their trade show marketing strategy to get the best results during difficult economic times.

February 25, 2011 | Jodi Heilman: Healthy Competition is Good For Your Brand

With just 3% of consumers calling themselves, “brand loyal,” today’s shoppers are open to considering other brands before buying. The research they do online can make or break your sales.

January 31, 2011 | Shawn Tennyson: Generate Trade Show Traffic with Suspended Display Graphics

Suspended graphics above your booth are a great way to draw attention to your trade show display. Add motion and lights and really standout from the crowd.

December 30, 2010 | Shawn Tennyson: Tablet-style Devices for Trade Shows

The small size and touchscreen technology of iPad-style tablets offer trade show staff the ability to engage customers untethered from static video screens or computers in the booth.

November 30, 2010 | Shawn Tennyson: Smart Phone Apps for Trade Show Marketers

With the continued explosion of mobile technology, there are a number of great smart phone applications for the savvy trade show marketer.