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November 26, 2008 | Lee Schwartz: Facebook Advertising:  Keyword Challenged?

Have you created your first ad on Facebook yet?  Unless you have $10,000 to spend, you’ll likely be creating a more economical Profile Page ad.

November 10, 2008 | Sara Litton: CampusMint Redefines Mobile Marketing to College Students

Students at major colleges and universities across the country can now add one more application to their mobile phones, and it’s called CampusMint. The application claims to be the first mobile promotions application geared directly at linking merchants to college students. With access to electronic discounts, promotions, movie times and entertainment news, CampusMint provides an eco-friendly way for students to receive and redeem promotions for a variety of products and services from local restaurants, theaters, clothing stores, and more. 

September 22, 2008 | Sara Litton: Popcuts pays you for choosing music

How would you like to buy music online and make money for doing so? Popcuts, an innovative new online music store, offers such a deal. Recently launched, the Popcuts music site allows customers to pay 99 cents for DRM-free (digital rights management) music.  Once customers purchase songs, they subsequently get paid every time someone else buys the same song. Right now the company pays customers in store credit, but hopes in the near future to actually pay cash.

September 05, 2008 | Sara Litton: eBay’s going internationally green- isn’t it a nice shade?

eBay launched a new site this week called WorldofGood.com. The site features products made of recycled, natural, organic, and environmentally-friendly materials from around the world. The goal of the site is to let consumers make purchases that have positive social and environmental impacts globally.

July 22, 2008 | Sara Litton: Will You Market for Free Gas?

How far would you go to get free gas?  Would you be willing to wrap your car with someone else’s marketing message in exchange for free gas? Such claims may sound too good to be true, but Websites such as gettingfreegas.com, paidride.com, and eyeearn.com are paying you for advertising on your car, and even on yourself.

October 11, 2007 | Greg Ness: Are You Selling Aspirin or Vitamins?

Paula Stout recently offered an interesting analogy in a Business Week article that illustrates the divide that often exists between sales and marketing at many companies. She said sales often uses the aspirin approach: sell to the pain points a customer might have. On the other hand, marketing often uses the vitamin approach: they assume clients want to grow so they offer longer-term solutions that will fortify future performance. It’s an illustrative comparison. The problem, of course, is that unless sales and marketing are on the same page, there is a good chance that your customers or prospective customers will be confused about your brand.

September 24, 2007 | Greg Ness: Supercharging Revenues: Integrate Sales, Marketing and IT

Several representatives from our company have attended three big conferences this year: The Forrester Marketing Forum, the Forrester IT Forum and most recently, Dreamforce in San Francisco. The takeaway from the first two conferences was clear: if you want to be a player in tomorrow’s business world you better find a way to integrate marketing and IT. The takeaway from the Dreamforce conference was equally clear: if you want to be a player in tomorrow’s business world you better find a way to integrate sales and marketing.

So just imagine how powerful your revenue machine would be if you could integrate all three functions: sales, marketing and IT. This would have significance for both the B2C and B2B worlds, but it could literally supercharge the new business process for many B2B companies.