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February 23, 2012 | Paul Bourdeaux: Mobile Stats for 2011

Today comScore released its Mobile Future in Focus for 2012, and in it there are some pretty interesting stats from 2011.

February 17, 2012 | Paul Bourdeaux: Missing the Mark With QR - My Response To Jon Barocas

Jon Barocas, founder and CEO of bieMEDIA, recently made waves on Mashable when he blogged about Why QR Codes Won’t Last.  While I respect Mr. Barocas and recognize his success in marketing technology, I feel that he is significantly undervaluing QR codes and overvaluing his proposed alternative.  Here is why:

February 06, 2012 | Greg Ness: The Digital Abyss

Most of the time we talk about all the wonderful things the Internet makes possible, and it does! However, there are still too many people in this world who don't have access to the Internet.

January 30, 2012 | Paul Bourdeaux: QR Code Best Practices

If you haven’t seen a QR code by now, you are one of the few.  They have exploded onto the marketing scene in the past couple of years.  And for the past couple of years, I have encountered and collected both good and bad example of their use.  The following is an abbreviated collection of Best Practices put together as a result.  Interested in a more comprehensive and descriptive list?  Then keep your eyes peeled for my next white paper… coming THIS SPRING! (Shameless plug, I know…)

January 27, 2012 | Paul Bourdeaux: Our Kids Are Mobile Users

A quick glance at my iPad2 reveals some interesting things about its use.  Among the installed apps I have are Keynote and Gmail… but I also have Pinocchio, Cut the Rope, Helicopter Taxi, Pocket Frogs, and of course Angry Birds.  While I admit to playing my fair share of Pocket Frogs (hey - don’t judge me), in truth most of the apps I have installed aren’t for me.  They are for my kids, who spend a decent amount of time on my mobile devices.  And I’m not alone - this is a trend that we are starting to see more and more.

January 23, 2012 | Alyssa Dahl: Pinterest for Business

Pinterest was created by a college student in 2009, launched live to family and friends in March 2010 and the growth in 2011 was viral. The new social medium sets itself apart from Google+, Facebook and Twitter because of the different purpose the network provides its users. Pinterest allows users to visually bookmark items they may find online and pin images to specific boards they’ve created. In essence, it is an inspiration board that contains clothes they like to wear, decorating ideas, DIY projects, and other items to purchase or use.  Founder, Ben Sibermann, describes the new network as a way to share your taste and passions with your friends and family.

January 11, 2012 | Jonathan Wurtzler: Augmented Reality - 3D Images

I have written about Augmented Reality (AR) coding in general, how it works with Layar, and Windows Mango.  The last part I’d like to discuss is the 3D modeling.

January 04, 2012 | Jonathan Wurtzler: Augmented Reality - Windows Phone Mango

In my last post I pointed out one of the many resources to use to create a layered Augmented Reality (AR),  Layar.  Another is the latest windows phone version, 7.5 also known as Mango.

January 03, 2012 | Paul Bourdeaux: Dominos Pizza Launches Augmented Reality Mobile Campaign

Domino’s Pizza is using Augmented Reality to promote its 555 deals in Britain, with over 6000 AR enabled posters going up across the UK.

December 31, 2011 | Shawn Tennyson: Recycle Your Used Electronic Device for Money with ecoATM

ecoATM, a San Diego, CA, based company is marketing a recycling kiosk for used consumer electronics and mobile phones.

December 28, 2011 | Jonathan Wurtzler: Augmented Reality - Layar

In my previous post, I described a few different ways Augmented Reality (AR) is used when creating advertisements or mobile applications.  Layering your own content over existing content is one of those methods.

December 28, 2011 | Craig Isakson: How Incredible Is Your Incredible: Part Three of the SS Sundog Journey

Now that I had a fully functioning, and maybe the first of its kind, weather balloon tracking/photo-taking app, I was ready to send it off. I figured I better clear it with my boss to make sure it was all right to send my phone off into space. I am not sure if he quite believed what I was going to do but he was on board saying something along the lines of “You break it, you bought it.” With that green light, I ordered a 300-gram weather balloon off eBay and a 24” nylon parachute from Amazon.com. I used a piece of left over 1-1/2” Styrofoam insulation, some Plexiglas and zip-ties to build a box to house the phone. I sandwiched the phone in between two pieces of the insulation and cut out a hole for the camera to be able to take pictures.