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July 21, 2009 | Nick Green: Rich Media Defined

To work in rich media online advertising for the past few years, you’ve had to become a polyglot of dozens of dialects referring to the technical and non-technical elements involved.  While one advertising hosting service may term an ad ‘Rich Media’ and attach a fee for the service, any number of other hosts may draw the line differently increasing or decreasing the CPM cost accordingly.  Even the method in which an ad is served can redefine its status in the eyes of the ad placement personnel. 

Let’s clear this up.

July 07, 2009 | Nick Green: Video and Rich Media Ads Prove their worth… again

Despite simple Flash banner’s ubiquity, or perhaps because of it, they are considered to be the least effective form of graphic online advertising, according to a recent whitepaper from DoubleClick, a division of Google and Dynamic Logic.

June 24, 2009 | Lon Keller: Go with the Flo

The transition to all digital television is finally complete, and for one company, it couldn’t have come soon enough.

June 21, 2009 | Nick Green: Immersive Media demos interactive 360 video concept

So often Flash has been kept as a standalone piece in commercial development.  When ‘pushing the limits’ professional developers often limit themselves to integrating video only at the most elementary of levels.

June 03, 2009 | Nick Green: Bing begins bemusing bid for attention

Microsoft leaks the TV ad for their new search engine

January 08, 2009 | Lon Keller: Video on the Web is a Standard Expectation

Recently, comScore released new data from its Video Metrix service.  In November 2008, U.S. internet users watched 12.7 billion videos, an increase of 34% from one year ago.  What’s more amazing is that 77% of all Americans that use the internet watch online videos.

December 22, 2008 | Jon Lundwall: The Power of a Visual Story

Many businesses use videos to help market a product or service, and while a lot of them execute the use of video well, there are some that are still learning.

A video on a website can provide an awesome opportunity to reach your captive audience in a significant way.  Once the viewer has navigated their way to your site, the stage is set for you to show them what your company is about.

The process for selecting a video varies greatly from one business to another.  Some choose to shoot and edit a video themselves, while others hire a professional company to do the work.

July 21, 2008 | Greg Ness: TV Viewership Going Up, But…

A recent Nielsen report pointed out that Americans are watching more TV than ever before in their homes: 127 hours and 15 minutes per month. Unfortunately, that time is being spent over more and more choices. The report points out that two-thirds of American homes now receive digital cable or satellite signals for an average choice of 160 channels. The study also shows that 25 percent of homes now have DVR capabilities that enable consumers to time-shift programming and/or to skip over advertisements.

July 17, 2008 | Lon Keller: We Expand or We Die

Few things test our patience better than seeing the word “buffering” when watching a video or listening to audio on our computers.  But please, don’t get mad at the internet.  The internet was built to do one thing, move little packets of data from point A to point B.  That’s it.  Bandwidth dictates how many packets make the journey and how fast they get there.  And three things determine your bandwidth:  1-Location.  2-Your Internet Service Provider.  3-Your bank account.

January 05, 2008 | Greg Ness: More Links On Warner Blu-ray Announcement

Sometimes TWO is too many choices.
The Paradox of Choice: Why More Is Less

• The party for HD DVD is over, literally
• HD DVD group cancels CES press conference
• High-Definition Knockout
• Warner goes Blu-ray exclusively, delivering crushing blow to HD DVD
• Warner Backs Blu-ray, Tilting DVD Battle

January 04, 2008 | Greg Ness: High-Def DVD War Over? Warner Goes With Blu-ray.

I wanted to buy a high-definition DVD player this holiday season. I was getting tired of how long it was taking my cable provider and the various networks to make the switch to more HDTV programming, so I thought at least with a Blu-ray or an HD DVD player, I could get my pixels worth on our TV watching movies in an HD format.

At the store, I looked at the movies that are now available in high-def, but was disappointed to find there were many titles I wanted that were only available in one format or the other. Then I looked at the players. Yikes…I thought I heard the prices had come down, but both Blu-ray and HD DVD players were still in the $400 range. Sticker shock. Not wanting to plunk down $400 on the losing platform (not to mention the cost of the movies), I left the store disappointed without making a purchase.

December 08, 2007 | Greg Ness: 2008 A Pivotal Year For HDTV

There is getting to be more digital HDTV content all the time, and 2008 should usher in a host of additional channels and shows that will be available in the HDTV format. There are a number of reasons 2008 will be a breakout year for HDTV:

1) February 17, 2009 is the deadline date for all television programming to switch to digital. After this date, older, analog television sets will need to run through a special digital-to-analog converter to work. There are still a lot of people unaware of this switchover. According to the Leichman Research Group, only 43 percent of adults know of the analog to digital TV transition that is now only about 14 months away.