Viral Marketing

October 30, 2013 | Alyssa Greve: The TODAY Show Orange Room

The TODAY Show launched in late September with a new location on the set titled, the “Orange Room.” This room is set up to blur the lines of the home viewer experience with the morning show and create an interactive element. Carson Daly hosts the Orange Room where he connects with home viewers through video conferencing and social media.

October 30, 2013 | Alyssa Greve: MIMA Summit Recap Part 2

Josh Rowe of New Balance and Ian Fitzpatrick of Almighty put on the next session I attended. This session focused around a national high school track event that transitioned from corporate sponsors of Nike to New Balance. Josh was hired to make New Balance the new Nike for high school students at this event. Ian and Josh teamed up to create an interactive experience that blurred the lines between online and offline. They linked the physical experience of participating in the event directly to Facebook, syncing student numbers to their Facebook pages.

October 30, 2013 | Alyssa Greve: MIMA Summit Recap Part 1

On October 15th, I attended my first MIMA Summit in Minneapolis. Overall, I was very impressed with the conference and event as a whole.  The first keynote speaker, Sarah Lacy, had me on the edge of my seat from the beginning of the day.

May 16, 2013 | Alyssa Greve: Managing Risk in a Company through Social Media

Risk Management is something many companies are exploring today with the ever-changing brand touch points. All mediums from TV, print ads and online ads have risk associated with them and with the growth of social media, risk has become even a larger conversation in corporate offices.  One negative comment online can potentially harm the brand. Ultimately, no matter the touch point, it’s important to have a plan in place to reduce risk. It’s important to keep in mind, companies must be positioned internally to act rapidly and capitalize on the opportunities while managing risks, which can be a balancing act.

March 29, 2013 | Brianne Carlsrud: SXSW: Trending Topics and the Tale of the Grumpy Cat

South by Southwest (SXSW) wrapped up last week in Austin, Texas and it sure made its presence known throughout the online world. While I wish I could have attended the event in person, I enjoyed being a part of the conference by engaging online. I was able to listen to and capture mentions in real time, as well as monitor SXSW conversations before, during and after the conference.

February 27, 2013 | Lee Schwartz: Lighting The Lamp: A Viral Video Goal

How a small-market hockey team took their low-budget video viral.

December 13, 2012 | Alyssa Greve: 2012 Holiday Campaigns

Taking a look into the holiday campaigns this year, I have a couple that jump right into my head, so let’s break them down.

The first holiday campaign that stuck with me is from Target. Instead of seeing the crazy Christmas lady from last year, we are graced with the presence of an awkward couple this year. I personally like the ads, but the thing I love the most is how Target successfully integrated the campaign into all of their marketing mediums. It doesn’t matter what social media network you go to because Target always has the full branded experience on each. Whether you’re following on Twitter, Pinterest, Tumblr or Facebook, you are experiencing the full brand and network to its potential.

December 13, 2012 | Alyssa Greve: Social Media on the Rise – 2013

As 2013 approaches, it’s important to keep in mind that the social media landscape is evolving faster than ever. As some social networks hold their user-base and engagement, there are a few entering into the popular world of successful platforms. Pinterest was the fastest growing platform in 2012 (Neilsen) and we are already starting to see a hint of what will be the next big social media network in 2014. Let’s take a look into Tumblr and Reddit for this blog and how they could be potential rising stars in the social media industry.

October 08, 2012 | Alyssa Greve: Crisis Communication in Action: KitchenAid’s Twitter Mistake

This past week during the presidential debate, the KitchenAid Twitter account sent out an offensive tweet about President Obama and his grandmother. KitchenAid’s account quickly removed the original tweet and posted an apology to its followers. However, before the removal of the tweet, many followers had already retweeted the account.

October 08, 2012 | Alyssa Greve: The Presidential Run and Social Media

Although I am not a huge fan of politics, I am fascinated to see how Mitt Romney and President Obama have taken advantage of the campaigns in the digital arena, specifically in social media.

October 03, 2012 | Benjamin Myhre: Gangnam Style Parodies

If you have not seen the musician PSY’s video “Gangnam Style” by now, you may be out of the loop. The original video has been online for approximately two months and it has seen approximately 350,000,000 views.  PSY has made appearances on Saturday Night Live, the Ellen DeGeneres Show and even the MTV Video Music Awards.  The splash that PSY made has had an impact across the globe, resulting in several parodies.  Today, I am going to showcase several of these Gangnam Style parodies.

September 25, 2012 | Rob Burke: Anatomy of a Viral Video

So you come home from getting groceries and you say to yourself, “We need to make a viral video for our company! Genius!” Then you make supper and watch 5 hours of Netflix. You don’t ask yourself, “What goes into making a video viral? What constitutes a video as viral? Is it a good investment of your marketing budget to spend on a viral video and what should the expectations be?” So let us tell you.